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June 27, 2025 21 mins

What happens when you stop thinking of satellites as data collectors and start thinking of them as data analysts? That is precisely the shift we explore in today's episode of Tech Talks Daily with Michael Bartholomeusz, CEO of NOVI.

Traditionally, Earth observation has relied on satellites to capture massive volumes of raw data, which is then transmitted back to Earth for processing. However, this model presents several significant challenges: cost, latency, and complexity. NOVI is flipping this model on its head. Instead of sending terabytes of data back down, their satellites analyze it in orbit and only transmit the results. That means smaller data packets, faster insights, and drastically reduced costs.

Michael and I dig into how NOVI's space-based edge computing infrastructure is opening new opportunities in defense, agriculture, mining, and more. With multiple sensors onboard each satellite and a proprietary AI processing platform, NOVI enables organizations to fuse and process Earth observation data in real time. It is a shift from intelligence as a feature to intelligence as the foundation.

We also discussed NOVI's evolving roadmap as it transitions from Department of Defense projects to a dual-use model that includes commercial services. Their commercial constellation is set to launch in early 2026 aboard SpaceX Transporter missions, and the company is already onboarding early adopters who are building custom inference models in preparation for this launch.

What stands out in this conversation is NOVI's goal of democratizing Earth observation. Their open-access platform enables users to retain full ownership of their data, marking a significant departure from the closed systems that currently dominate the industry. Lower cost, faster processing, and open access could change who benefits from space data and how.

So, what does it take to process AI in orbit? How do we reimagine satellites as part of the compute layer, not just the sensor layer? And what happens when access to real-time Earth intelligence becomes available to more than just governments and large enterprises? Listen in to find out.

 

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