What do CEOs, pro athletes, and entrepreneurs have in common lately? They're not just chasing ROI, they're chasing clarity. In this episode of That Sober Guy Podcast, we dive into the $11 billion non-alcoholic beverage boom and why more high-performing men are ditching the booze for better brainpower, deeper sleep, and a sharper edge in business and life.
From adaptogen-infused cocktails to hop-forward IPAs without the hangover, the NA market is exploding, and it's not just for people with a "problem." It's for anyone who's sick of feeling foggy and wants to show up clear, present, and powerful. We break down what's driving this sober shift, how it's disrupting traditional drinking culture, and why alcohol might be the biggest productivity killer you didn't know you were hiring.
Actionable Takeaways:
- Try swapping one drink this week for an NA alternative and track how you feel — mentally, physically, and emotionally.
- Pay attention to your social settings: Are you drinking out of habit, pressure, or purpose?
- Get curious, not judgmental — experiment with being sober in high-pressure environments and see how you perform.
Want to connect with other high-performing men on this path?
Join our free sober men's community — The Victory Circle — and surround yourself with other guys who are leveling up without leaning on booze. Need more tailored support? Visit ThatSoberGuy.com for 1-on-1 coaching options.
This is about choosing clarity over chaos, and we've got your back every step of the way.
Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout
Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days
Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching
Invite Shane to Speak - https://www.thatsoberguy.com/speaking
For More Resources go to http://www.ThatSoberGuy.com
Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/
Follow us on Instagram @ThatSoberGuyPodcast
Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast
Follow us on X @ThatSoberGuyPod
Music - Going Late courtesy of Humans & Haven Sounds Inc.
National Suicide Prevention Lifeline - 1-800-273-TALK (8255)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.