All Episodes

July 1, 2025 30 mins
When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦‍♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy). Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo  Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong  Learn more about StoryBrand: storybrand.com  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!
Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.