February 14, 2025 • 13 mins
Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Watch this episode on YouTube!
- Visit The Art of Online Business website for Facebook Ads help
I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensuring your ad is optimized for Instagram placements only.
If you're focusing on generating leads through Instagram, this will streamline your process and improve your ad performance!
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
Do you want to know how to make an Instagram ad in
2025?
Well, I am a meta ads manager.
Facebook and Instagram are myjam.
I've managed over $3 million inad spend and I will show you
how to make an Instagram adright now.
And if you're like Quajo, I'mlistening to the Art of Online
Business podcast audio.
How do I see what you're doing?
(00:21):
Well, please click down in theshow notes below and you'll find
a link to this exact episode onYouTube so you can follow along
if you want to make anInstagram ad.
So, since I'm a meta ad managerthat serves online course
creators primarily, I'm going toassume that you want to make an
Instagram ad that runs to alead magnet that gives somebody
(00:42):
a free, something of value inorder to grow your email list.
So, in this video, that is whatI'll be doing.
If you're a course creator,membership owner, coach, online
expert with a lead magnet, thisis for you.
If you're doing e-com ads orany kind of other ads, this
video is not for you.
So there are two ways to makean Instagram ad, and I will show
(01:03):
you both ways.
The first way is going to beyou have an Instagram post
that's performing pretty well,you know that you shouldn't
boost a post, especially if youhave an iPhone, because you'll
get charged 30% extra fornothing.
Plus all the targeting is muchbetter inside of meta ad manager
, which means you can get betterresults.
So let's say you have anInstagram post and you want that
(01:26):
post to become an ad to show upon Instagram.
Well, from the get-go you'llcome to your ad manager and hit
the create button and thenyou'll choose the leads
objective, because that is thebest one for getting leads
choose manual campaign at thebottom and then, once you name
your campaign correctly I loveto have details, by the way I
(01:48):
love to look at a campaign andan ad set and an ad and know
exactly what it is.
So I put the objective first,which is leads objective.
I put what I'm running the adsto, which is the seven biggest
mistakes, lead magnet, and thenwhere I'm targeting US and the
type of traffic.
I like to turn off AdvantageCampaign Budget Plus, because
when I test, I like to controlthe budget at the ad set level.
(02:12):
Now for an ad set name.
I'm simply going to tell youthat it's great if you can put
who you're targeting first.
So in this case I'll just putemail list lookalike.
I use a slightly differentformat for my naming scheme, as
you may have seen just now inthe videos I typed For you.
I'll keep it simple allplacements, so my ad will show
up everywhere.
(02:33):
Actually, no, we want it toshow up only on Instagram
placements because that is whatsomebody on my YouTube channel
requested.
So great, coming down here.
Then I'm going to choose website, because I'm sending my leads
off of Instagram.
So, scrolling down here.
I'm going to choose instantforms because this is a simple
(02:54):
way to keep people on Facebookas they opt in for your free
lead magnet and you will get.
Usually you have to test this.
I am not your ad manager,although I've managed over three
and a half million dollars inads for clients.
I'm just giving you advice.
Everything must be tested inyour account to get the best
performance, so I'm gonna chooseinstant form.
(03:16):
The logic here is that ifsomebody does not have to click
away from Facebook or Instagramin order to opt in, then you
will get more people opting in.
Right here, choose your Facebookpage and then keep scrolling
down.
Performance goal is maximizenumber of leads, no catalogs,
and then choose a daily budgetthat makes sense for the amount
(03:38):
of money that you can spend onads.
I like to have ads go live thenext day, weekday, in the
morning at something like 5.30am Eastern Standard Time, 2.30
am Pacific Time, and I'm goingto choose the original audience.
This is not a full tutorial onthe differences between
(03:58):
audiences and targeting, sowe're going to choose original
audience.
If you choose Advantage Plus,it means that your targeting
become like guidelines okay, andmeta can stray outside of those
guidelines.
If you choose original audience, then your targeting is like
hard targeting, so to speak.
Meta cannot stray the algorithmcannot stray outside of your
intended target audience.
(04:19):
So I advertise to the US andI'll choose an age range that
makes sense for me.
The age range of my clients areusually here.
We'll target all genders.
You can choose.
If you wanna target men orwomen, I'll turn off advantage
detail targeting plus.
And now you want to show your adonly on Instagram.
(04:43):
So go ahead and click down here, edit placements and go to
manual placements and thendeselect all these other things
so that you only have Instagramselected and just double check
by scrolling down Instagram feed, instagram profile feed.
I personally find thatInstagram stories work better
(05:05):
for me.
You'll have to run some ads andsee what works better for you.
I'm going to deselect these andjust show it to Instagram
Stories, instagram Reels andthen the Instagram Feed, and I
don't even like showing it thereAgain.
You'll only know what works foryou by playing around with
these options.
I don't use search results.
I don't recommend you usesearch results.
(05:27):
And now we're to the part whereyou can set up your ad.
And again there are two ways.
Both ways I will show you inthe video.
The first way we're just gonnacall this one Instagram organic
post and instead of create ad,you're going to choose use
existing post.
Now, this works on Reels, right?
I'm assuming you're going touse Reels, because video is
(05:49):
performing super well.
Go ahead and double click onthe last part of that post, all
the text between the two slashes.
Double click and you should beable to copy it.
And then what you're going todo is scroll down and instead of
create ad, which is selected bydefault, you're going to choose
use existing post.
Select post here.
Choose Instagram there.
(06:09):
Paste your post ID.
What you should see is theInstagram post and then you can
click it.
Now I want to say there will bea case where, if you're using
copyrighted music, meta AdManager will tell you that you
need to change the music and itwill give you an option to
select other music.
Usually, the other music thatit tells you to select is kind
(06:30):
of lame, but well, at least youcan still use the post.
So here is the Instagram postthat you hope to use as an ad.
I'm going to click on the lastdigits or alphanumeric
characters at the end of thispost.
A double click will highlightthem up there in the address bar
and then I'll copy that andcome down to the ad.
I'm going to name the ad IGorganic post, and then I want to
(06:56):
scroll down and instead of thedefault create ad, I'm going to
choose use existing post fromhere.
I'll click under ad creative,select post, click on Instagram
and then paste the post ID fromthere.
We should be able to see thepost.
If we can't see the post, itmeans the post is unavailable.
Choose a different post.
But if you can't see it,wonderful, click on continue.
(07:16):
I will add that you might get amessage from meta saying that
you can't use a post because themusic is copyrighted, in which
case it will give you the optionto choose some non copyrighted,
slightly lamer music.
So, like I said earlier, thereare two ways for you to have a
ad show up on Instagram.
(07:36):
I'm going to show you the firstway and then the second way.
The first way is where you havean Instagram post that's just
popping off and you wanna takeit and put it or make it into an
ad and you don't wanna boost apost, because boosting is bad
and it wastes your money.
So in this case, go ahead andhighlight the alpha numeric
digits at the end of the post,like that, copy them and then,
(08:00):
where it says new leads ad, youcan just name this something
like IG organic post and thenscroll down to where you see
create ad instead, chooseexisting post.
Turn that off.
Scroll down here and go tochange post or select post.
Click Instagram and then pastethe code there and you should
(08:22):
see your post, select it asyou're scrolling down.
When you do this, whatever yourprimary text is as in whatever
you had as the caption in thepost before you ran the ad is
going to be the text for your ad.
Once you have the ad set up,you cannot come back and edit
the post.
So if you want to change yourpost's original caption, first
(08:44):
do so before you run the ad.
That hopefully saves you hours,because I have spent hours on
that frustration alone back inthe day.
But that's why I'm here andI've done all the work, so you
don't have to worry about this.
I like to turn off myenhancements, just so you know,
because I want to test theoriginal post as I originally
(09:05):
created it, without having anyof these enhancements
automatically applied toindividual viewers of the ad.
You can do as you choose and asyou test inside of your account
.
Remember, we're talking aboutinstant forms or running an ad
to instant form.
So if somebody clicks learnmore, then they don't leave the
platform.
They stay right there on theplatform.
(09:27):
So of course, you'll need tocreate an instant form and link
that up to your email serviceprovider, your email CRM, which
is outside of the scope of thisvideo.
But there are steps to do so.
Mine's already connected andthen you're good to go.
That is one way to do the ad.
However, what if you have avideo already sitting on your
(09:51):
computer and you want to uploadthat video to Meta and have that
video show sitting on yourcomputer and you want to upload
that video to meta and have thatvideo show up on Instagram.
Well, in that case, just gohere and go to create another ad
.
As you are getting ready tomake the ad, in this case we'll
just say uploaded video for thesake of this tutorial, all right
.
And then you're going to simplycome here, click on set up ad
(10:13):
creative and choose video ad foryour primary text text or a
test their headline here andthen Learn more can be the call
to action.
Click on media.
If you have a website thatyou're sending people to, I'll
show you how to do that reallyquick too.
Go to upload and from yourdrive so just kind of blur this
(10:37):
part out as I'm navigatingthrough it From your drive find
the video and upload it.
So once your video is uploaded,you want to click, select it
here in blue and then click onnext.
I don't like to test with thisoption and I like to use the
original vertical video for allplacements or for all Instagram
(10:59):
placements.
Phew, meta can be sneaky withthese optimizations and
sometimes there's more that arehidden down here that are just
on See.
We discovered that I like totest with all optimizations off.
That way I can be sure that I'mshowing the same exact ad in
the same exact format toeveryone.
Okay, now the video is uploadedand I make sure that it's
(11:22):
connected.
Oops, look, I have to add aheadline again and I have to
make the call to action again.
Sometimes, meta resets theseoptions and I select my form and
then I can publish my ad.
Oh, I want to turn this on sothat I make sure the pixels
tracking data.
If you are not using a form, aninstant form and you want to use
(11:45):
or send people to your websiteto download your lead magnet,
all you would have to do here isclick website.
All right, now, whenever youchange this, it will change or
it will reset all of your adstuff, but from there, you can
click on either of your ads and,if you notice, now you will
have a website destinationavailable, and so you simply
(12:09):
type in the destination for yourlead magnet and then people
will be sent there.
Make sure, then, to not haveany browser add-ons, to not have
people being sent to a form,and let me put my website here.
It's always great to, inside ofyour ad, choose original.
I just click this, alloptimizations on and then turn
(12:30):
them all off.
There we go.
So, as you have your primarytext here, I just like to
include the website link in thecopy of the primary text at the
bottom, and in some placementsthat text won't show up, so I'll
put an emoji underneath, thatway that final link will
(12:50):
actually show up in your ad andthen give it a headline.
So that's it.
If you have more questions,please DM me, because I do look
at my DMs and I just may make avideo addressing the issue or
need that you had contacted meabout.
Until the next time you hearfrom me or see me, take care, be
blessed and we'll chat in thenext one.
Do you want to know how to make an Instagram ad in
2025?
Well, I am a meta ads manager.
Facebook and Instagram are myjam.
I've managed over $3 million inad spend and I will show you
how to make an Instagram adright now.
And if you're like Quajo, I'mlistening to the Art of Online
Business podcast audio.
How do I see what you're doing?
(00:21):
Well, please click down in theshow notes below and you'll find
a link to this exact episode onYouTube so you can follow along
if you want to make anInstagram ad.
So, since I'm a meta ad managerthat serves online course
creators primarily, I'm going toassume that you want to make an
Instagram ad that runs to alead magnet that gives somebody
(00:42):
a free, something of value inorder to grow your email list.
So, in this video, that is whatI'll be doing.
If you're a course creator,membership owner, coach, online
expert with a lead magnet, thisis for you.
If you're doing e-com ads orany kind of other ads, this
video is not for you.
So there are two ways to makean Instagram ad, and I will show
(01:03):
you both ways.
The first way is going to beyou have an Instagram post
that's performing pretty well,you know that you shouldn't
boost a post, especially if youhave an iPhone, because you'll
get charged 30% extra fornothing.
Plus all the targeting is muchbetter inside of meta ad manager
, which means you can get betterresults.
So let's say you have anInstagram post and you want that
(01:26):
post to become an ad to show upon Instagram.
Well, from the get-go you'llcome to your ad manager and hit
the create button and thenyou'll choose the leads
objective, because that is thebest one for getting leads
choose manual campaign at thebottom and then, once you name
your campaign correctly I loveto have details, by the way I
(01:48):
love to look at a campaign andan ad set and an ad and know
exactly what it is.
So I put the objective first,which is leads objective.
I put what I'm running the adsto, which is the seven biggest
mistakes, lead magnet, and thenwhere I'm targeting US and the
type of traffic.
I like to turn off AdvantageCampaign Budget Plus, because
when I test, I like to controlthe budget at the ad set level.
(02:12):
Now for an ad set name.
I'm simply going to tell youthat it's great if you can put
who you're targeting first.
So in this case I'll just putemail list lookalike.
I use a slightly differentformat for my naming scheme, as
you may have seen just now inthe videos I typed For you.
I'll keep it simple allplacements, so my ad will show
up everywhere.
(02:33):
Actually, no, we want it toshow up only on Instagram
placements because that is whatsomebody on my YouTube channel
requested.
So great, coming down here.
Then I'm going to choose website, because I'm sending my leads
off of Instagram.
So, scrolling down here.
I'm going to choose instantforms because this is a simple
(02:54):
way to keep people on Facebookas they opt in for your free
lead magnet and you will get.
Usually you have to test this.
I am not your ad manager,although I've managed over three
and a half million dollars inads for clients.
I'm just giving you advice.
Everything must be tested inyour account to get the best
performance, so I'm gonna chooseinstant form.
(03:16):
The logic here is that ifsomebody does not have to click
away from Facebook or Instagramin order to opt in, then you
will get more people opting in.
Right here, choose your Facebookpage and then keep scrolling
down.
Performance goal is maximizenumber of leads, no catalogs,
and then choose a daily budgetthat makes sense for the amount
(03:38):
of money that you can spend onads.
I like to have ads go live thenext day, weekday, in the
morning at something like 5.30am Eastern Standard Time, 2.30
am Pacific Time, and I'm goingto choose the original audience.
This is not a full tutorial onthe differences between
(03:58):
audiences and targeting, sowe're going to choose original
audience.
If you choose Advantage Plus,it means that your targeting
become like guidelines okay, andmeta can stray outside of those
guidelines.
If you choose original audience, then your targeting is like
hard targeting, so to speak.
Meta cannot stray the algorithmcannot stray outside of your
intended target audience.
(04:19):
So I advertise to the US andI'll choose an age range that
makes sense for me.
The age range of my clients areusually here.
We'll target all genders.
You can choose.
If you wanna target men orwomen, I'll turn off advantage
detail targeting plus.
And now you want to show your adonly on Instagram.
(04:43):
So go ahead and click down here, edit placements and go to
manual placements and thendeselect all these other things
so that you only have Instagramselected and just double check
by scrolling down Instagram feed, instagram profile feed.
I personally find thatInstagram stories work better
(05:05):
for me.
You'll have to run some ads andsee what works better for you.
I'm going to deselect these andjust show it to Instagram
Stories, instagram Reels andthen the Instagram Feed, and I
don't even like showing it thereAgain.
You'll only know what works foryou by playing around with
these options.
I don't use search results.
I don't recommend you usesearch results.
(05:27):
And now we're to the part whereyou can set up your ad.
And again there are two ways.
Both ways I will show you inthe video.
The first way we're just gonnacall this one Instagram organic
post and instead of create ad,you're going to choose use
existing post.
Now, this works on Reels, right?
I'm assuming you're going touse Reels, because video is
(05:49):
performing super well.
Go ahead and double click onthe last part of that post, all
the text between the two slashes.
Double click and you should beable to copy it.
And then what you're going todo is scroll down and instead of
create ad, which is selected bydefault, you're going to choose
use existing post.
Select post here.
Choose Instagram there.
(06:09):
Paste your post ID.
What you should see is theInstagram post and then you can
click it.
Now I want to say there will bea case where, if you're using
copyrighted music, meta AdManager will tell you that you
need to change the music and itwill give you an option to
select other music.
Usually, the other music thatit tells you to select is kind
(06:30):
of lame, but well, at least youcan still use the post.
So here is the Instagram postthat you hope to use as an ad.
I'm going to click on the lastdigits or alphanumeric
characters at the end of thispost.
A double click will highlightthem up there in the address bar
and then I'll copy that andcome down to the ad.
I'm going to name the ad IGorganic post, and then I want to
(06:56):
scroll down and instead of thedefault create ad, I'm going to
choose use existing post fromhere.
I'll click under ad creative,select post, click on Instagram
and then paste the post ID fromthere.
We should be able to see thepost.
If we can't see the post, itmeans the post is unavailable.
Choose a different post.
But if you can't see it,wonderful, click on continue.
(07:16):
I will add that you might get amessage from meta saying that
you can't use a post because themusic is copyrighted, in which
case it will give you the optionto choose some non copyrighted,
slightly lamer music.
So, like I said earlier, thereare two ways for you to have a
ad show up on Instagram.
(07:36):
I'm going to show you the firstway and then the second way.
The first way is where you havean Instagram post that's just
popping off and you wanna takeit and put it or make it into an
ad and you don't wanna boost apost, because boosting is bad
and it wastes your money.
So in this case, go ahead andhighlight the alpha numeric
digits at the end of the post,like that, copy them and then,
(08:00):
where it says new leads ad, youcan just name this something
like IG organic post and thenscroll down to where you see
create ad instead, chooseexisting post.
Turn that off.
Scroll down here and go tochange post or select post.
Click Instagram and then pastethe code there and you should
(08:22):
see your post, select it asyou're scrolling down.
When you do this, whatever yourprimary text is as in whatever
you had as the caption in thepost before you ran the ad is
going to be the text for your ad.
Once you have the ad set up,you cannot come back and edit
the post.
So if you want to change yourpost's original caption, first
(08:44):
do so before you run the ad.
That hopefully saves you hours,because I have spent hours on
that frustration alone back inthe day.
But that's why I'm here andI've done all the work, so you
don't have to worry about this.
I like to turn off myenhancements, just so you know,
because I want to test theoriginal post as I originally
(09:05):
created it, without having anyof these enhancements
automatically applied toindividual viewers of the ad.
You can do as you choose and asyou test inside of your account
.
Remember, we're talking aboutinstant forms or running an ad
to instant form.
So if somebody clicks learnmore, then they don't leave the
platform.
They stay right there on theplatform.
(09:27):
So of course, you'll need tocreate an instant form and link
that up to your email serviceprovider, your email CRM, which
is outside of the scope of thisvideo.
But there are steps to do so.
Mine's already connected andthen you're good to go.
That is one way to do the ad.
However, what if you have avideo already sitting on your
(09:51):
computer and you want to uploadthat video to Meta and have that
video show sitting on yourcomputer and you want to upload
that video to meta and have thatvideo show up on Instagram.
Well, in that case, just gohere and go to create another ad
.
As you are getting ready tomake the ad, in this case we'll
just say uploaded video for thesake of this tutorial, all right
.
And then you're going to simplycome here, click on set up ad
(10:13):
creative and choose video ad foryour primary text text or a
test their headline here andthen Learn more can be the call
to action.
Click on media.
If you have a website thatyou're sending people to, I'll
show you how to do that reallyquick too.
Go to upload and from yourdrive so just kind of blur this
(10:37):
part out as I'm navigatingthrough it From your drive find
the video and upload it.
So once your video is uploaded,you want to click, select it
here in blue and then click onnext.
I don't like to test with thisoption and I like to use the
original vertical video for allplacements or for all Instagram
(10:59):
placements.
Phew, meta can be sneaky withthese optimizations and
sometimes there's more that arehidden down here that are just
on See.
We discovered that I like totest with all optimizations off.
That way I can be sure that I'mshowing the same exact ad in
the same exact format toeveryone.
Okay, now the video is uploadedand I make sure that it's
(11:22):
connected.
Oops, look, I have to add aheadline again and I have to
make the call to action again.
Sometimes, meta resets theseoptions and I select my form and
then I can publish my ad.
Oh, I want to turn this on sothat I make sure the pixels
tracking data.
If you are not using a form, aninstant form and you want to use
(11:45):
or send people to your websiteto download your lead magnet,
all you would have to do here isclick website.
All right, now, whenever youchange this, it will change or
it will reset all of your adstuff, but from there, you can
click on either of your ads and,if you notice, now you will
have a website destinationavailable, and so you simply
(12:09):
type in the destination for yourlead magnet and then people
will be sent there.
Make sure, then, to not haveany browser add-ons, to not have
people being sent to a form,and let me put my website here.
It's always great to, inside ofyour ad, choose original.
I just click this, alloptimizations on and then turn
(12:30):
them all off.
There we go.
So, as you have your primarytext here, I just like to
include the website link in thecopy of the primary text at the
bottom, and in some placementsthat text won't show up, so I'll
put an emoji underneath, thatway that final link will
(12:50):
actually show up in your ad andthen give it a headline.
So that's it.
If you have more questions,please DM me, because I do look
at my DMs and I just may make avideo addressing the issue or
need that you had contacted meabout.
Until the next time you hearfrom me or see me, take care, be
blessed and we'll chat in thenext one.
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