February 10, 2025 • 31 mins
Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Today, they share how they combine their skills to make websites that are not only beautiful but also help businesses grow by attracting more customers. Krissy and Claire also explain how they work together as sisters and how their different skills assist them in making decisions that benefit their business and help their clients the most.
Learn many valuable tips for anyone who wants to improve their website and learn how to collaborate effectively with others, even if it’s with your sister!
Create or improve your website today: Get access to Krissy & Claire's "One Page Website in a Day" here!
Watch the next episode on YouTube 'Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBemmelen'
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
- Get 1:1 Meta Ads Coaching from Kwadwo!
- Say hi to Kwadwo on Instagram
- Subscribe to The Art of Online Business’s YouTube Channel
Krissy and Claire's Links:
- Connect with Krissy and Claire on Instagram
- Take their Margarita Marketing Quiz today and discover your unique qualities that will help your website wow!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to another episode of the Art of
Online Business podcast.
And if you can see me right now, because you're watching on the
YouTube channel, if you're not,that link is in the show notes
below.
But if you can see me right now, well, there's a couple things
different.
I got two ladies on as guestsand we'll introduce them to you
in a moment, but you can seethat my wife, the co-host, is
(00:20):
not here because she's notfeeling too well, so pray for
her, please.
And if you have a website thatyou have been sitting on all of
2024, because it needs amakeover, but you just have been
dragging your feet, or ifyou're one of the people out
there who does not have awebsite, you're going to want to
listen to this episode, becauseI have Chrissy and Claire.
(00:43):
They are sisters and we'regoing to learn about how they
built their business.
And in the next episode, you'regoing to learn specifically
from them about approaching yourwebsite with strategy first, so
that you can actually convert.
You know your website visitorsand the customers quickly, and
you're going to learn all aboutdesign and how it can have a
(01:03):
lasting impact on your brand thepeople that visit your website.
So who are Chrissy and Claire.
Well, let me read their bio toyou, please.
Well, after they leveragedtheir website and automated
funnel to enroll 4,000 peopleinto their paid membership in
just four months, chrissy andClaire knew they could make a
greater impact by helpingambitious entrepreneurs get
(01:25):
their businesses online with amagnetic website and automated
funnel to help them live outtheir purpose while still having
time for the people and thingsthey love.
Between Chrissy's strategicwisdom gift for messaging and
the love of sales and Claire'sbeautiful and functional design
skills, they are the perfect duo.
Their unique approach to howthey build websites ensures it's
(01:47):
not just a landing page but aplace your people want to be and
take action.
And I must add, claire, chrissy, it was so good to meet you in
person way back in Cabo, whichwhat seems like just yesterday,
but actually was three monthsago already.
Is that right?
Speaker 2 (02:06):
Two and a half.
Two and a half.
Speaker 1 (02:09):
Two and a half.
Two and a half.
Welcome to the show.
Speaker 2 (02:13):
Thank you, we're so excited to be here, yeah.
Speaker 1 (02:15):
This is going to be a good one.
I like interviewing everybodythat I interview because that's
the podcast interviewing process, right, but it's always a
special treat when I get tointerview folks that I hung out
with for the past year.
Listener, if you don't knowwhat I'm talking about, we both
are in something I guess threeof us are in something called
the mixer mind, and it's likepeer to peer, it's like a peer
(02:37):
mastermind, and there's justsuch genuine good people like
online business owners in there,and so we've been in it now for
a year together, and then weactually went to an in-person
retreat for said Mix your Mindin Cabo, which is where we got
to meet up and hang out evenmore, and so it's cool to hang
out with you again.
Speaker 3 (02:57):
Yeah, I love sitting at the table with you and just
getting to know you even more.
We got placed at a little tablebecause apparently our
personalities are very similar.
We were at the fun table, thepersonality table.
But yeah, it's so crazy to havethese online relationships and
it feels like we've met eachother in person because we see
(03:18):
each other on video and all ofthat, but then to actually just
meet in real life is justsomething really special.
Speaker 1 (03:24):
Yeah, there ain't nothing like real life and I'm
definitely glad to have met youin real life so in this episode,
because we both have thepersonality type that can just
chat and get lost in theconversation.
That's what I remember fromLinda's talk about DISC and the
various personalities.
Speaker 2 (03:40):
Yeah.
Speaker 1 (03:41):
So what I want to talk about is your business and
your sisters and you have thesuccessful business and I really
want to start to just learnabout how you, why you started,
kind of the ups and downs.
So the first question is forthe listener who doesn't know
you at all yet, but now will canyou give us a snapshot of your
(04:05):
business as it stands now?
Where does your revenue comefrom?
What kind of services do youoffer?
This sort of thing?
Speaker 3 (04:13):
Yeah, it's been a mix this last year in terms of the
revenue coming in from peoplewho want to DIY their website
and they want to learn thestrategy.
How do we do it, what is thefunnel, what should the freebie
be?
All of that so learning thatstrategy from us and then
actually using templates and ourinstruction to build out their
(04:34):
website on their own.
So some of our revenue comes infrom that and then and I'd say,
right now it's probably 50-50.
And then the other piece isdone for you services, and so
you know it's evolved over timewhere it was just helping people
DIY it themselves and then wewere finding just certain
clients that were like you knowwhat can, like, I just really
(04:57):
want someone to do this for us.
And we were like, well, we havethe you know, the team behind
us that does this, supports us,claire and I and like one or two
other people that support withcopy and design as well, and so
it's like, well, we could, wecould do it for you.
And so it just became anevolution of turning into done
for you services and realizingthat we do really enjoy that
(05:20):
part.
I love working one-on-one withpeople.
Claire loves actually designingand not just sort of
instructing on design, and so itmade sense and why now it's
really 50-50, because that's apart and I can let Claire speak
for herself that's a part thatreally fills me up, and so if we
didn't have that in ourbusiness, I think I would get
(05:43):
bored if I'm being honest anddisinterested, she wouldn't get
bored, she would be squirrelyand try to find another way to
fill it.
Yeah, exactly, I'm a manifestinggenerator, so I want to do all
the things, so it's like I wouldmove on, and so I think this
helps keep me focused.
And staying in our zone ofgenius to be able to have this
(06:03):
as well.
But and staying in our zone ofgenius to be able to have this
as well.
But I you know, I'm the girlwho wrote, sell while you sleep,
so I also love an offer thatcan just be sold over and over
again without support from theactual owner right, so we can
scale our revenue and not alwaystrade time for money.
Speaker 1 (06:22):
What would you add to that, Claire?
Speaker 2 (06:24):
Well, I think that there's and we're kind of diving
into the strategy a little bitof maybe not necessarily website
, but just business.
There's something to be saidabout off like those are our two
funnels.
And being able to workone-on-one is so great and that
is like being able to like delveinto the design bit.
(06:44):
That does fill me up, but thatis a trading time for money,
right.
Equally, it's like counselingone-on-one versus group
counseling, right.
There's only a finite capacitywhen you do those done for you.
So to be able to also provideour other funnel where we can
teach you the strategy and youcan take it, run with it, grow
(07:07):
from it, Not only, I think, asin a business perspective, helps
us be able to scale, but froman end user perspective, helps
us reach more people.
You know, and that's sort ofyou know, yes, there's two
funnels, there's two monetarypaths for us, but as far as the
giving part, that creates theopportunity for us to really
(07:29):
just like touch more people andhelp them get online so that
they can then go serve others.
Speaker 1 (07:36):
Okay, all right.
Yeah, I'm going to ask you twoquestions and I'm preparing you
for the next one while youanswer the first one, which will
be pretty much morestraightforward.
But sibling rivalry and whowins the fights?
Usually between you two.
Was it always like that?
We want to know.
I'm curious, while you'rethinking of an answer that
doesn't piss the other one off,you say you're Kajabi experts.
(08:00):
Is that your favorite websiteplatform to design on?
Because you do design on otherslike Shopify, squarespace,
wordpress.
I'm curious.
Speaker 2 (08:08):
Yeah, I would say it is my favorite in the sense that
, because we work with templatesand we provide people with
tools in order to do itthemselves, it's the one.
And how do I say thisPolitically correct?
It's kind of it.
Well, it's the one.
And I how do I say thispolitically correct?
It's kind of well, it's idiotproof.
Like there, it's a lot easierto make sure.
(08:31):
I can hand off a template andyou're going to come out on the
other side knowing nothing witha with a clean, beautiful
website beautiful, you know,offering beautiful layout, more
so.
And it's only because some ofthese other platforms are are
well, some of them are reallyflexible to the point where that
(08:53):
creativity that people don'thave gets a little bit lost.
Right, like, I give a templateover and it's so customizable
that the minute someone changessomething around, it's no longer
the thing that I provided tohelp secure their design.
So Kajabi really allows forthat.
It really allows for someone tocome in, upload a template, be
(09:17):
able to swap out certain things,and it just sort of is that
like safe, controlled designenvironment.
I don't know if you want to addto that, as far as I didn't
speak on like the fact that it'sa full service suite at all
yeah Well, and just to like keepgoing, claire.
Speaker 3 (09:35):
so from you as a designer, like if you're doing,
done for you, services where itdoesn't matter the customer on
the other end, is that stillyour favorite platform?
Speaker 2 (09:43):
Yes and no.
I mean, I'm so familiar with it.
I think it's the most efficientoption because of my
capabilities with across all theplatforms.
I've only recently sort ofdabbled in show it and I do love
the flexibility of being ableto fully like drag things around
(10:05):
and layer and overlap.
And and there's like Kajabi hasreally set size parameters for
text, for header one, two, three, whereas and that is important
for SEO as far as utilizingthose where and I can go into
show it set something to aheader too, but then also make
(10:25):
it large so that visually designwise, there's just more custom
customization while also knowingthat the undertone is staying
intact as far as SEO goes.
If that makes sense, so it'sfor me that does not make sense.
No, okay, I'm sorry.
Speaker 1 (10:41):
You remind me like you're the only one who doesn't
get this, but still break itdown for me.
Speaker 2 (10:46):
Yeah, so there's some parameters when it comes to
designing an SEO that on certainplatforms, involve limitations,
right and on certain platforms,they've figured out that you
can set it up to be SEOefficient and then also be
creative and design outside ofthat.
(11:08):
Does that make sense?
Speaker 1 (11:10):
now it makes sense now to my brain.
You probably explained itperfectly fine, I just need a
little more explaining.
Speaker 2 (11:16):
Well, I delivered it very quickly, perfectly fine.
I just need a little moreexplaining.
Well, and I delivered it veryquickly.
So processing, yeah.
So there's certain platformsthat I think you can get more
fun and creative and that kindof depends on the client a
little bit, like what are, whatis their ask, what are their,
what are their wants, needs andand does that platform serve
them?
And it's it's kind of beyondjust design too.
(11:37):
You know, we have some clients,we have a lot of service-based
clients, coaches and whatnot.
So obviously they don't need aShopify, they don't need a
e-commerce site, but what theydo need is a paywall for their
membership and their trainingsand coaching.
So it really that is mucheasier in Kajabi than a lot of
other platforms, because that'swhat that platform was designed
(11:59):
for.
So, again, it does really comedown to the client.
Okay, yeah, all right.
Speaker 1 (12:05):
We're going to have to put the sibling rivalry
question on hold, because I needone more question answered
before you tell me who wins thefights and calls the shots,
which is the listener isprobably wondering, especially
one who hasn't given theirwebsite the love it deserves.
Like which platform should theystart out with?
Like I know, in the nextepisode we're going to talk
(12:26):
about strategy and how a websiteshould be to make money for you
, right, but with all theseplatforms, what are you telling
people these days?
Speaker 3 (12:35):
I mean, again, we love Kajabi for the reasons
Claire said.
I am not, I don't have like avery intuitive techie brain Like
you're, like you teach peopleautomations and you know website
stuff.
But for me, I need simple, andKajabi has been the platform
(12:55):
that I have been able tounderstand the easiest.
And so, for supporting peoplewho are coaches and creatives
and health practitioners, designand tech is not their zone of
genius.
They'd rather be assistingpeople in yoga classes or
supporting that person withtheir one-on-one coaching.
And so we don't want thebusiness pieces of building the
(13:21):
website in the funnel to be thething that they have to spend
the most time on.
We want it to be smooth andeasy, because they don't love
that stuff.
So, so that if finances are notthe deciding factor, that is
(13:42):
100% our recommendation, youknow.
But also, at the end of the day, if you're just starting out
and you're like, okay, well, Ineed to be super conscious of
the budget that I have, youcould find a free website, but
then you're going to have to pay, you're going to have to pay
for something, you have to payfor the email to then link it up
, and it just creates all ofthese headaches.
(14:03):
And then by the time you geteverything added on that you
need, you're already nearingthat price point of what it
might be, and so now you've hadto integrate all of these things
, and so it just keeps thingsreally simple and streamlined.
We have actually we've beenusing Kajabi since 2016.
We have veered away email andwent over and used
(14:25):
ActiveCampaign and after a year,we're like why are we paying
double?
We're not even using thesefeatures.
We built our business to amultimillion dollar business on
Kajabi solely.
We came back, we took ouraffiliates and because we do
affiliates with our stuff, so wetook our affiliate platform and
our checkout over to Thrivecart.
Right, it's like, oh, we'vebeen doing business for so long,
(14:47):
we've been so successful, we'vegot to get more.
You know intricate, intricatewith what we're doing.
And it was like no, now peoplearen't getting what they
actually need because the zap isbreaking.
And the thing it's like, no,now people aren't getting what
they actually need because thezap is breaking, and it's like
okay, it was working before.
So we're back solely on Kajabiand we've tried the different
things.
Speaker 1 (15:06):
Okay, hold on.
This might be well, I'm justgoing to ask it.
I do not like Kajabi's checkoutpages as a Facebook advertiser.
The analytics are horrendous.
Every client that I get, likeI'm at the point now where
pointedly ask do you use Kajabi?
And then it's like, if you wantto run ads with me, you need to
(15:28):
get Thrivecart, because I can'trely on the analytics coming
out of Kajabi, even if I havethe Facebook conversions API set
up and the pixel or have one ofthem off.
So what do you do for thoseclients who maybe they have low
ticket offers?
You setup and the pixel or haveone of them off.
So what do you do for thoseclients who maybe they have low
ticket offers?
You know that are the top of anSLO funnel, self liquidating
offer funnel, you know, withorder bump and an upsell?
Where are you?
(15:48):
What are you advising folks?
Speaker 3 (15:50):
Well.
So I would say a lot of ourpeople that are coming in are in
the beginning stages, and sothey're not at the point where
they're like trying to do theseelaborate funnels and do ads.
And so, again, if it'ssimplicity that you need or you
won't do it, we have to stickwith simple.
And then, when you can go tothat and our business we have
(16:12):
multiple businesses.
Our first business was builtreally without ads.
I mean, our first milliondollars was no ads.
And then we did run ads andthey were very successful, but
that was before the whole iOSchange and so the tracking was a
lot more accurate, and so wehave not done ads to the
capacity of really needing thatintricate analytics that you
(16:35):
probably desire since all of thechanges.
And so, again, if it's like, ifyou are doing something in your
business like ads and you're youknow, like you're telling them,
okay, we want these moreintricate analytics and to be
able to track it, then yes,there's the purpose and the time
for, okay, now it's time tointegrate Thrivecart, but you do
(16:59):
not need to start with all ofthe fancy things.
And so, again, for us it wasjust like, okay, things are
breaking over there, we're noteven using ads right now.
At this point, we just need togo back to simple so that we're
not having to worry about this.
So we can, because we've got Imean, our brand has gone through
evolutions of change, right,it's been years.
(17:20):
We've rebranded, we've, youknow, dabbled in different
things and niches and so, likeyou know, it's all had this
underlying tone of websites, andso we're like, okay, now we
just need to focus on that.
But we've just had so muchevolution that it's like
simplicity has been somethingthat we've just needed to keep
moving forward.
Speaker 1 (17:38):
Simplicity works, I mean.
So let's talk about some ofthose evolutions that you've
gone through.
I know I'm super interestedalso.
It might not be related, butthe fact that you have a pink
Tesla truck also is interestingto me and I'm sure the listeners
are like wait, what's thatabout?
It's another cool business thatI've seen.
(17:59):
You can talk about that.
But first, sibling rivalry,because I never talked to anyone
who ran business with theirsister and what was it like?
Who won the fights growing upand who wins the fights now?
Speaker 3 (18:10):
Oh, that's a good question.
Yeah, what do the?
What does winning mean?
Speaker 1 (18:21):
Not getting in trouble from the parent Not
getting your way.
Speaker 3 (18:22):
Ooh, the gist of that answer lets me know that
Claire's the one that wins.
Speaker 1 (18:24):
Yes, the trampoline incident.
Speaker 3 (18:26):
That's a high one, we still talk about I'm the
youngest of four girls.
Speaker 2 (18:32):
Chrissy is the younger middle child, so if
anyone ever studies or knowsanything about birth order, it's
safe to say that as, growing upregardless of whether I was in
the right I typically won byassumption because she was the
older sibling that oneparticular incident we had a
(18:53):
backyard trampoline.
Growing up and Chrissy wasalways very good about being the
big annoying sister that I'mnot touching you, I'm not
touching you in the backseat ofa car.
So I think it's safe to assumethere was something that she was
doing that was making meagitated and upset and I pushed
her off the trampoline.
So in theory I was probably inthe wrong.
(19:18):
But when we ran inside I wascrying because I was afraid I
was going to get in trouble.
My mom just assumed thatChrissy did something to me
because I was crying.
So therefore I won because theyjust assumed, my mom just
assumed that you know she haddone something as the bigger
sister.
(19:39):
As an adult, our personalitieshave, I think, settled in in a
way that just feels natural tolet Chrissy lead, and so when it
comes to like decision makingin our business, often she's the
, the idea creator, and so Irelinquish a lot of the
(20:02):
decisions to her because of justthe.
I think we could do better.
Of course I, I I share and wetalk about it and we poke holes
and we're constantly making surethat we're moving in the right
direction, but I think it justnaturally works that we don't
(20:25):
really argue, but when it comesto like winning a decision in
our business oftentimes, chrissy, because I think I I think it's
because I have mastered the artof persuasion.
Speaker 1 (20:37):
Okay, all right.
Speaker 3 (20:39):
You know, maybe, maybe not, I mean really when
you are.
I've learned so much in salesand all of that again like
that's, like I love that stuff.
And so you know, when you havean idea and you have to bring it
to, if you have a partner, youhave to bring it to.
Your partner's goes for, likeyour spouse or like whoever
right, you have to enroll themon this idea that it's a great
(20:59):
idea.
And so I've learned this alongthe way that if I'm bringing an
idea to the table, I need tosell it right.
And so either I'm doing a goodjob at that, or it was a good
idea, or Claire's just like okay, that's great, but we do, we
have conversations.
We don't.
It's not always like I just saythis is what's happening.
(21:21):
I value Claire's opinion andbecause I think it's unique that
we have this sister bond andrelationship, because she's not
afraid to push back, she's notafraid to call me out or to, and
because we work so differentlythat her brain is like okay, let
me ask.
She's the questioner, let me askall of the questions, right,
(21:42):
let me poke all of the holes inthis, and if, at the end of the
day, it still seems like thebetter idea, we'll go with it,
but we just have such and again,we've known each other since we
were, you know, babies.
So it's like we have this greatrelationship and and even though
the little Tiff's growing up,it doesn't have that.
You know, our family is veryclose and all of the sisters
(22:02):
have had really goodrelationships growing up, and I
was just speaking to our oldestsister on on winter break about
this that I didn't realize thatthere were actually sisters that
screamed and yelled and foughtover who's wearing whose clothes
.
We never did that, and so itwas like the first time I met
someone who, like, hated theirsister, I was like what, what do
(22:24):
you mean?
Like, my sisters are my friends.
They're like now they're mybest friends now that we're
older, you know.
So it's like we do have thisspecial relationship and, like
just Claire said, that we're sodifferent and have different
personalities.
Our talents are opposite, so wedon't step on each other's toes
very much, which makes for agreat partnership, right, and
(22:45):
then also bonus for the client,because I've got my skills and
she has hers.
Speaker 1 (22:50):
So that's perfect.
I mean, clearly you've grownthe business to multiple
millions.
So, like, both of yourpersonalities, though different,
are complementary and theclient's the one who's really
benefiting here.
Now you talked about yourbusiness evolution and I'm like
is this the first business thatyou've both done together, or
(23:10):
have you kind of evolved intothis together, or this is?
Speaker 3 (23:14):
well, knc Creative is technically our third business.
The very first one was 28 toElevate, which was a wellness
program, because we were both inthe like wellness space.
Even though Claire's degree wasin design, you know that that
arena and I was a nurse.
We ended up in the wellnessspace and so that was our first
(23:35):
course and it didn't.
We were just focused on twodifferent things.
So it sort of fizzled outquickly and then circled back
together exactly one year laterand launched Grow Workspace,
which was our really our firstsuccessful, very successful
business serving young livingdistributors and creating
content.
That business still exists.
(23:55):
We still generate recurringrevenue from that and from the
membership over there, andthat's where we really learned.
you know, websites, funnels andsupport a lot of people over
there with automation, and so itjust sort of, you know, we were
speaking to and serving thatvery specific community,
creating pre-made content forthem to market their products
(24:16):
and sell their products in thedirect sales space, and we
started to have people comingfrom outside of that community
saying you know, how do I createa course, how do I get this
online, how do I build my ownbusiness?
And so that's really just sortof where it evolved and realized
we needed another brand,because who doesn't need another
brand right To serve thebroader community?
(24:39):
And so that's KNC Creative.
Now we did a rebrand a year,over a year ago.
And then we have the Choose Funbusiness, which is newer, and
Claire and I are also partnerswith some other people, my
husband including, which is hisbaby.
But that's where the pink Teslatruck comes to play.
Yeah.
Speaker 1 (25:05):
It seems really cool.
So you have a partnershipthat's working and you're
delivering great results to yourclient.
Like what is if there was whatwas a challenging point along
the way where you almost decidedto break up, so to speak, and
each do your separate things?
Speaker 3 (25:15):
Yeah, certainly in.
Well, every you know peoplethat had online businesses in
2020, and I talk about this inmy book and get real, real raw
with it.
I know we've got limited timehere, but in 2020, things were
great, Just like every otheronline business.
Right In 2021, things withGrowWorks they started to really
, really take a turn and the adsall changed, all the ads
(25:38):
shifted and all of that, and wereally needed to figure out how
to turn that business around orit was no longer and so had to
make some really hard decisionschange the whole way that we
brought content or didn't bringcontent to people.
We let go of over half of thecontractors that we had hired
(25:58):
like 30 grand in expenses,literally like cut overnight and
so shifted the whole thingthere.
And because we wanted to focusmore time on KNC Creative, you
know.
But there was that moment, Ithink, when before KNC Creative,
it was the Chrissy Chin brandand I wanted to do more of these
people serving these peopleoutside of the young living
(26:20):
community and Claire just wasn'tthere at that moment and Claire
, I'll let you speak to that andso it was.
It was my own brand, that Ithat started off there and then,
over the last couple of years,we brought Claire back in and
now it's the two of us, whichhas been amazing, but there was
definitely some rocky times inthere, where Claire again I'll
let you speak to how you werefeeling in terms of, you know
(26:43):
was a podcast, a she had puttogether the scalable podcast
system and wanted to teachpeople how to get their courses
(27:04):
and online and get theirpodcasts going.
Speaker 2 (27:07):
And that just like wasn't.
At the time when she we hadbriefly, I think you had briefly
asked me to come on I was likethat's not the direction I'd
want to go, like, if anythingI'd want to be an art director
or like, go go into the designpart.
Like I don't want to teach youhow to make a podcast.
I don't know the first thingabout that, so I kindly, you
(27:28):
know, declined.
And then I think that was whenBuild a Blistle Business was
kind of of like you were in theworks of trying to figure out
what that was and it wasn't.
I think you came around gosh,was it almost a year later,
after you had been doing badassis a new black and you were
doing your own thing in thecoaching space, and you came
(27:50):
back around and wanted help withcreating this program to
actually support people inbuilding their websites and
wanted that design support.
And that was when I was like,yes, I can, I can help build
that out and train through thecourse, you know, through the
lessons, train people on how todo that.
But for that entire it wasalmost probably another year
(28:14):
where we were.
We were making great money withbuild, a bustle business.
It was still under the ChrissyChin umbrella and we had
switched to equal partnership.
But I, just I didn't.
I would go out there andsomeone would ask me what I did
and I'm like, oh, I, you know,I'm a founder of this company.
And they'd be like oh, what'sthe company?
I'm like the Chrissy Chin brand, the Chrissy Chin like
(28:36):
chrissychincom.
My name's Claire.
Like it doesn't make.
It didn't make any sense.
I didn't feel like I had anyownership, and so we had a hard
conversation at the end of 2023.
I'm not able to put two feet in, because this isn't my brand,
(28:56):
this isn't, this isn't somethingthat I feel like I can take
ownership in because of the wayit's positioned, you know, on
the internet.
And so we made a hard decisionand decided to totally rebrand
to the, to the KNC creative, sothat we could really fully show
up as this, like partnership,and now, like often it was, I
(29:17):
mean, even still now Chrissy isthe face, because I am more of
the behind the scenes and Ithink it's just.
It's really started to.
We've started to drive homethis partnership, coming on
podcasts together and makingsure that we are communicating
both sides of the story, becausewe're both a big part of it.
Speaker 1 (29:35):
Gotcha Okay.
Well, as we transition into thenext episode, what is the one
thing that you would leave thelistener to ponder and think
about regarding their website?
Speaker 3 (29:49):
I was, before you said their website.
I was like, oh, I got something.
Then you said website.
I mean I think it goes mean, Ithink it goes is that business
is a journey.
Business is always evolvingbecause we are humans.
We're evolving, we're growing,we're expanding, and so your
business will as well.
So you know we'll.
(30:10):
I'm sure we'll talk about thisa lot, as my mottos are with
action comes clarity, and doneis better than perfect.
So it's better to just takesome action to get clarity and
know that in time we'll make itbetter or we'll do more, or
we'll expand.
To add on thrive card, you know, whatever it is.
But don't let yourperfectionism get in the way of
(30:31):
just taking some action anddoing it, and doing it messy and
doing it sloppy and like whocares if you're screwing up.
You're learning along the way,and so, whether it's, you know,
focusing on your website or yourbusiness, you have to start
somewhere.
But you have to start.
Speaker 2 (30:48):
Yeah.
Speaker 1 (30:49):
Well said, well said.
So you're listening to thisepisode.
We've reached the end In thelink in the show notes.
Below is where you can click togo to the next episode, where
Chrissy and Claire are going togive a little mini masterclass
on approaching your website withstrategy first, so that you can
actually convert your webpagevisitors into customers quickly.
(31:14):
And me, as somebody who has awebsite too, I cannot wait to
hear that conversation.
Thank you to both for beinghere.
On the art of online businesspodcast.
Thank you so much for having usAll right and a listener until I
see you in the next one or youhear me in the next one.
However that works.
Take care, be blessed and we'llsee you soon.
Bye.
Speaker 2 (31:35):
Bye.
Welcome back to another episode of the Art of
Online Business podcast.
And if you can see me right now, because you're watching on the
YouTube channel, if you're not,that link is in the show notes
below.
But if you can see me right now, well, there's a couple things
different.
I got two ladies on as guestsand we'll introduce them to you
in a moment, but you can seethat my wife, the co-host, is
(00:20):
not here because she's notfeeling too well, so pray for
her, please.
And if you have a website thatyou have been sitting on all of
2024, because it needs amakeover, but you just have been
dragging your feet, or ifyou're one of the people out
there who does not have awebsite, you're going to want to
listen to this episode, becauseI have Chrissy and Claire.
(00:43):
They are sisters and we'regoing to learn about how they
built their business.
And in the next episode, you'regoing to learn specifically
from them about approaching yourwebsite with strategy first, so
that you can actually convert.
You know your website visitorsand the customers quickly, and
you're going to learn all aboutdesign and how it can have a
(01:03):
lasting impact on your brand thepeople that visit your website.
So who are Chrissy and Claire.
Well, let me read their bio toyou, please.
Well, after they leveragedtheir website and automated
funnel to enroll 4,000 peopleinto their paid membership in
just four months, chrissy andClaire knew they could make a
greater impact by helpingambitious entrepreneurs get
(01:25):
their businesses online with amagnetic website and automated
funnel to help them live outtheir purpose while still having
time for the people and thingsthey love.
Between Chrissy's strategicwisdom gift for messaging and
the love of sales and Claire'sbeautiful and functional design
skills, they are the perfect duo.
Their unique approach to howthey build websites ensures it's
(01:47):
not just a landing page but aplace your people want to be and
take action.
And I must add, claire, chrissy, it was so good to meet you in
person way back in Cabo, whichwhat seems like just yesterday,
but actually was three monthsago already.
Is that right?
Speaker 2 (02:06):
Two and a half.
Two and a half.
Speaker 1 (02:09):
Two and a half.
Two and a half.
Welcome to the show.
Speaker 2 (02:13):
Thank you, we're so excited to be here, yeah.
Speaker 1 (02:15):
This is going to be a good one.
I like interviewing everybodythat I interview because that's
the podcast interviewing process, right, but it's always a
special treat when I get tointerview folks that I hung out
with for the past year.
Listener, if you don't knowwhat I'm talking about, we both
are in something I guess threeof us are in something called
the mixer mind, and it's likepeer to peer, it's like a peer
(02:37):
mastermind, and there's justsuch genuine good people like
online business owners in there,and so we've been in it now for
a year together, and then weactually went to an in-person
retreat for said Mix your Mindin Cabo, which is where we got
to meet up and hang out evenmore, and so it's cool to hang
out with you again.
Speaker 3 (02:57):
Yeah, I love sitting at the table with you and just
getting to know you even more.
We got placed at a little tablebecause apparently our
personalities are very similar.
We were at the fun table, thepersonality table.
But yeah, it's so crazy to havethese online relationships and
it feels like we've met eachother in person because we see
(03:18):
each other on video and all ofthat, but then to actually just
meet in real life is justsomething really special.
Speaker 1 (03:24):
Yeah, there ain't nothing like real life and I'm
definitely glad to have met youin real life so in this episode,
because we both have thepersonality type that can just
chat and get lost in theconversation.
That's what I remember fromLinda's talk about DISC and the
various personalities.
Speaker 2 (03:40):
Yeah.
Speaker 1 (03:41):
So what I want to talk about is your business and
your sisters and you have thesuccessful business and I really
want to start to just learnabout how you, why you started,
kind of the ups and downs.
So the first question is forthe listener who doesn't know
you at all yet, but now will canyou give us a snapshot of your
(04:05):
business as it stands now?
Where does your revenue comefrom?
What kind of services do youoffer?
This sort of thing?
Speaker 3 (04:13):
Yeah, it's been a mix this last year in terms of the
revenue coming in from peoplewho want to DIY their website
and they want to learn thestrategy.
How do we do it, what is thefunnel, what should the freebie
be?
All of that so learning thatstrategy from us and then
actually using templates and ourinstruction to build out their
(04:34):
website on their own.
So some of our revenue comes infrom that and then and I'd say,
right now it's probably 50-50.
And then the other piece isdone for you services, and so
you know it's evolved over timewhere it was just helping people
DIY it themselves and then wewere finding just certain
clients that were like you knowwhat can, like, I just really
(04:57):
want someone to do this for us.
And we were like, well, we havethe you know, the team behind
us that does this, supports us,claire and I and like one or two
other people that support withcopy and design as well, and so
it's like, well, we could, wecould do it for you.
And so it just became anevolution of turning into done
for you services and realizingthat we do really enjoy that
(05:20):
part.
I love working one-on-one withpeople.
Claire loves actually designingand not just sort of
instructing on design, and so itmade sense and why now it's
really 50-50, because that's apart and I can let Claire speak
for herself that's a part thatreally fills me up, and so if we
didn't have that in ourbusiness, I think I would get
(05:43):
bored if I'm being honest anddisinterested, she wouldn't get
bored, she would be squirrelyand try to find another way to
fill it.
Yeah, exactly, I'm a manifestinggenerator, so I want to do all
the things, so it's like I wouldmove on, and so I think this
helps keep me focused.
And staying in our zone ofgenius to be able to have this
(06:03):
as well.
But and staying in our zone ofgenius to be able to have this
as well.
But I you know, I'm the girlwho wrote, sell while you sleep,
so I also love an offer thatcan just be sold over and over
again without support from theactual owner right, so we can
scale our revenue and not alwaystrade time for money.
Speaker 1 (06:22):
What would you add to that, Claire?
Speaker 2 (06:24):
Well, I think that there's and we're kind of diving
into the strategy a little bitof maybe not necessarily website
, but just business.
There's something to be saidabout off like those are our two
funnels.
And being able to workone-on-one is so great and that
is like being able to like delveinto the design bit.
(06:44):
That does fill me up, but thatis a trading time for money,
right.
Equally, it's like counselingone-on-one versus group
counseling, right.
There's only a finite capacitywhen you do those done for you.
So to be able to also provideour other funnel where we can
teach you the strategy and youcan take it, run with it, grow
(07:07):
from it, Not only, I think, asin a business perspective, helps
us be able to scale, but froman end user perspective, helps
us reach more people.
You know, and that's sort ofyou know, yes, there's two
funnels, there's two monetarypaths for us, but as far as the
giving part, that creates theopportunity for us to really
(07:29):
just like touch more people andhelp them get online so that
they can then go serve others.
Speaker 1 (07:36):
Okay, all right.
Yeah, I'm going to ask you twoquestions and I'm preparing you
for the next one while youanswer the first one, which will
be pretty much morestraightforward.
But sibling rivalry and whowins the fights?
Usually between you two.
Was it always like that?
We want to know.
I'm curious, while you'rethinking of an answer that
doesn't piss the other one off,you say you're Kajabi experts.
(08:00):
Is that your favorite websiteplatform to design on?
Because you do design on otherslike Shopify, squarespace,
wordpress.
I'm curious.
Speaker 2 (08:08):
Yeah, I would say it is my favorite in the sense that
, because we work with templatesand we provide people with
tools in order to do itthemselves, it's the one.
And how do I say thisPolitically correct?
It's kind of it.
Well, it's the one.
And I how do I say thispolitically correct?
It's kind of well, it's idiotproof.
Like there, it's a lot easierto make sure.
(08:31):
I can hand off a template andyou're going to come out on the
other side knowing nothing witha with a clean, beautiful
website beautiful, you know,offering beautiful layout, more
so.
And it's only because some ofthese other platforms are are
well, some of them are reallyflexible to the point where that
(08:53):
creativity that people don'thave gets a little bit lost.
Right, like, I give a templateover and it's so customizable
that the minute someone changessomething around, it's no longer
the thing that I provided tohelp secure their design.
So Kajabi really allows forthat.
It really allows for someone tocome in, upload a template, be
(09:17):
able to swap out certain things,and it just sort of is that
like safe, controlled designenvironment.
I don't know if you want to addto that, as far as I didn't
speak on like the fact that it'sa full service suite at all
yeah Well, and just to like keepgoing, claire.
Speaker 3 (09:35):
so from you as a designer, like if you're doing,
done for you, services where itdoesn't matter the customer on
the other end, is that stillyour favorite platform?
Speaker 2 (09:43):
Yes and no.
I mean, I'm so familiar with it.
I think it's the most efficientoption because of my
capabilities with across all theplatforms.
I've only recently sort ofdabbled in show it and I do love
the flexibility of being ableto fully like drag things around
(10:05):
and layer and overlap.
And and there's like Kajabi hasreally set size parameters for
text, for header one, two, three, whereas and that is important
for SEO as far as utilizingthose where and I can go into
show it set something to aheader too, but then also make
(10:25):
it large so that visually designwise, there's just more custom
customization while also knowingthat the undertone is staying
intact as far as SEO goes.
If that makes sense, so it'sfor me that does not make sense.
No, okay, I'm sorry.
Speaker 1 (10:41):
You remind me like you're the only one who doesn't
get this, but still break itdown for me.
Speaker 2 (10:46):
Yeah, so there's some parameters when it comes to
designing an SEO that on certainplatforms, involve limitations,
right and on certain platforms,they've figured out that you
can set it up to be SEOefficient and then also be
creative and design outside ofthat.
(11:08):
Does that make sense?
Speaker 1 (11:10):
now it makes sense now to my brain.
You probably explained itperfectly fine, I just need a
little more explaining.
Speaker 2 (11:16):
Well, I delivered it very quickly, perfectly fine.
I just need a little moreexplaining.
Well, and I delivered it veryquickly.
So processing, yeah.
So there's certain platformsthat I think you can get more
fun and creative and that kindof depends on the client a
little bit, like what are, whatis their ask, what are their,
what are their wants, needs andand does that platform serve
them?
And it's it's kind of beyondjust design too.
(11:37):
You know, we have some clients,we have a lot of service-based
clients, coaches and whatnot.
So obviously they don't need aShopify, they don't need a
e-commerce site, but what theydo need is a paywall for their
membership and their trainingsand coaching.
So it really that is mucheasier in Kajabi than a lot of
other platforms, because that'swhat that platform was designed
(11:59):
for.
So, again, it does really comedown to the client.
Okay, yeah, all right.
Speaker 1 (12:05):
We're going to have to put the sibling rivalry
question on hold, because I needone more question answered
before you tell me who wins thefights and calls the shots,
which is the listener isprobably wondering, especially
one who hasn't given theirwebsite the love it deserves.
Like which platform should theystart out with?
Like I know, in the nextepisode we're going to talk
(12:26):
about strategy and how a websiteshould be to make money for you
, right, but with all theseplatforms, what are you telling
people these days?
Speaker 3 (12:35):
I mean, again, we love Kajabi for the reasons
Claire said.
I am not, I don't have like avery intuitive techie brain Like
you're, like you teach peopleautomations and you know website
stuff.
But for me, I need simple, andKajabi has been the platform
(12:55):
that I have been able tounderstand the easiest.
And so, for supporting peoplewho are coaches and creatives
and health practitioners, designand tech is not their zone of
genius.
They'd rather be assistingpeople in yoga classes or
supporting that person withtheir one-on-one coaching.
And so we don't want thebusiness pieces of building the
(13:21):
website in the funnel to be thething that they have to spend
the most time on.
We want it to be smooth andeasy, because they don't love
that stuff.
So, so that if finances are notthe deciding factor, that is
(13:42):
100% our recommendation, youknow.
But also, at the end of the day, if you're just starting out
and you're like, okay, well, Ineed to be super conscious of
the budget that I have, youcould find a free website, but
then you're going to have to pay, you're going to have to pay
for something, you have to payfor the email to then link it up
, and it just creates all ofthese headaches.
(14:03):
And then by the time you geteverything added on that you
need, you're already nearingthat price point of what it
might be, and so now you've hadto integrate all of these things
, and so it just keeps thingsreally simple and streamlined.
We have actually we've beenusing Kajabi since 2016.
We have veered away email andwent over and used
(14:25):
ActiveCampaign and after a year,we're like why are we paying
double?
We're not even using thesefeatures.
We built our business to amultimillion dollar business on
Kajabi solely.
We came back, we took ouraffiliates and because we do
affiliates with our stuff, so wetook our affiliate platform and
our checkout over to Thrivecart.
Right, it's like, oh, we'vebeen doing business for so long,
(14:47):
we've been so successful, we'vegot to get more.
You know intricate, intricatewith what we're doing.
And it was like no, now peoplearen't getting what they
actually need because the zap isbreaking.
And the thing it's like, no,now people aren't getting what
they actually need because thezap is breaking, and it's like
okay, it was working before.
So we're back solely on Kajabiand we've tried the different
things.
Speaker 1 (15:06):
Okay, hold on.
This might be well, I'm justgoing to ask it.
I do not like Kajabi's checkoutpages as a Facebook advertiser.
The analytics are horrendous.
Every client that I get, likeI'm at the point now where
pointedly ask do you use Kajabi?
And then it's like, if you wantto run ads with me, you need to
(15:28):
get Thrivecart, because I can'trely on the analytics coming
out of Kajabi, even if I havethe Facebook conversions API set
up and the pixel or have one ofthem off.
So what do you do for thoseclients who maybe they have low
ticket offers?
You setup and the pixel or haveone of them off.
So what do you do for thoseclients who maybe they have low
ticket offers?
You know that are the top of anSLO funnel, self liquidating
offer funnel, you know, withorder bump and an upsell?
Where are you?
(15:48):
What are you advising folks?
Speaker 3 (15:50):
Well.
So I would say a lot of ourpeople that are coming in are in
the beginning stages, and sothey're not at the point where
they're like trying to do theseelaborate funnels and do ads.
And so, again, if it'ssimplicity that you need or you
won't do it, we have to stickwith simple.
And then, when you can go tothat and our business we have
(16:12):
multiple businesses.
Our first business was builtreally without ads.
I mean, our first milliondollars was no ads.
And then we did run ads andthey were very successful, but
that was before the whole iOSchange and so the tracking was a
lot more accurate, and so wehave not done ads to the
capacity of really needing thatintricate analytics that you
(16:35):
probably desire since all of thechanges.
And so, again, if it's like, ifyou are doing something in your
business like ads and you're youknow, like you're telling them,
okay, we want these moreintricate analytics and to be
able to track it, then yes,there's the purpose and the time
for, okay, now it's time tointegrate Thrivecart, but you do
(16:59):
not need to start with all ofthe fancy things.
And so, again, for us it wasjust like, okay, things are
breaking over there, we're noteven using ads right now.
At this point, we just need togo back to simple so that we're
not having to worry about this.
So we can, because we've got Imean, our brand has gone through
evolutions of change, right,it's been years.
(17:20):
We've rebranded, we've, youknow, dabbled in different
things and niches and so, likeyou know, it's all had this
underlying tone of websites, andso we're like, okay, now we
just need to focus on that.
But we've just had so muchevolution that it's like
simplicity has been somethingthat we've just needed to keep
moving forward.
Speaker 1 (17:38):
Simplicity works, I mean.
So let's talk about some ofthose evolutions that you've
gone through.
I know I'm super interestedalso.
It might not be related, butthe fact that you have a pink
Tesla truck also is interestingto me and I'm sure the listeners
are like wait, what's thatabout?
It's another cool business thatI've seen.
(17:59):
You can talk about that.
But first, sibling rivalry,because I never talked to anyone
who ran business with theirsister and what was it like?
Who won the fights growing upand who wins the fights now?
Speaker 3 (18:10):
Oh, that's a good question.
Yeah, what do the?
What does winning mean?
Speaker 1 (18:21):
Not getting in trouble from the parent Not
getting your way.
Speaker 3 (18:22):
Ooh, the gist of that answer lets me know that
Claire's the one that wins.
Speaker 1 (18:24):
Yes, the trampoline incident.
Speaker 3 (18:26):
That's a high one, we still talk about I'm the
youngest of four girls.
Speaker 2 (18:32):
Chrissy is the younger middle child, so if
anyone ever studies or knowsanything about birth order, it's
safe to say that as, growing upregardless of whether I was in
the right I typically won byassumption because she was the
older sibling that oneparticular incident we had a
(18:53):
backyard trampoline.
Growing up and Chrissy wasalways very good about being the
big annoying sister that I'mnot touching you, I'm not
touching you in the backseat ofa car.
So I think it's safe to assumethere was something that she was
doing that was making meagitated and upset and I pushed
her off the trampoline.
So in theory I was probably inthe wrong.
(19:18):
But when we ran inside I wascrying because I was afraid I
was going to get in trouble.
My mom just assumed thatChrissy did something to me
because I was crying.
So therefore I won because theyjust assumed, my mom just
assumed that you know she haddone something as the bigger
sister.
(19:39):
As an adult, our personalitieshave, I think, settled in in a
way that just feels natural tolet Chrissy lead, and so when it
comes to like decision makingin our business, often she's the
, the idea creator, and so Irelinquish a lot of the
(20:02):
decisions to her because of justthe.
I think we could do better.
Of course I, I I share and wetalk about it and we poke holes
and we're constantly making surethat we're moving in the right
direction, but I think it justnaturally works that we don't
(20:25):
really argue, but when it comesto like winning a decision in
our business oftentimes, chrissy, because I think I I think it's
because I have mastered the artof persuasion.
Speaker 1 (20:37):
Okay, all right.
Speaker 3 (20:39):
You know, maybe, maybe not, I mean really when
you are.
I've learned so much in salesand all of that again like
that's, like I love that stuff.
And so you know, when you havean idea and you have to bring it
to, if you have a partner, youhave to bring it to.
Your partner's goes for, likeyour spouse or like whoever
right, you have to enroll themon this idea that it's a great
(20:59):
idea.
And so I've learned this alongthe way that if I'm bringing an
idea to the table, I need tosell it right.
And so either I'm doing a goodjob at that, or it was a good
idea, or Claire's just like okay, that's great, but we do, we
have conversations.
We don't.
It's not always like I just saythis is what's happening.
(21:21):
I value Claire's opinion andbecause I think it's unique that
we have this sister bond andrelationship, because she's not
afraid to push back, she's notafraid to call me out or to, and
because we work so differentlythat her brain is like okay, let
me ask.
She's the questioner, let me askall of the questions, right,
(21:42):
let me poke all of the holes inthis, and if, at the end of the
day, it still seems like thebetter idea, we'll go with it,
but we just have such and again,we've known each other since we
were, you know, babies.
So it's like we have this greatrelationship and and even though
the little Tiff's growing up,it doesn't have that.
You know, our family is veryclose and all of the sisters
(22:02):
have had really goodrelationships growing up, and I
was just speaking to our oldestsister on on winter break about
this that I didn't realize thatthere were actually sisters that
screamed and yelled and foughtover who's wearing whose clothes
.
We never did that, and so itwas like the first time I met
someone who, like, hated theirsister, I was like what, what do
(22:24):
you mean?
Like, my sisters are my friends.
They're like now they're mybest friends now that we're
older, you know.
So it's like we do have thisspecial relationship and, like
just Claire said, that we're sodifferent and have different
personalities.
Our talents are opposite, so wedon't step on each other's toes
very much, which makes for agreat partnership, right, and
(22:45):
then also bonus for the client,because I've got my skills and
she has hers.
Speaker 1 (22:50):
So that's perfect.
I mean, clearly you've grownthe business to multiple
millions.
So, like, both of yourpersonalities, though different,
are complementary and theclient's the one who's really
benefiting here.
Now you talked about yourbusiness evolution and I'm like
is this the first business thatyou've both done together, or
(23:10):
have you kind of evolved intothis together, or this is?
Speaker 3 (23:14):
well, knc Creative is technically our third business.
The very first one was 28 toElevate, which was a wellness
program, because we were both inthe like wellness space.
Even though Claire's degree wasin design, you know that that
arena and I was a nurse.
We ended up in the wellnessspace and so that was our first
(23:35):
course and it didn't.
We were just focused on twodifferent things.
So it sort of fizzled outquickly and then circled back
together exactly one year laterand launched Grow Workspace,
which was our really our firstsuccessful, very successful
business serving young livingdistributors and creating
content.
That business still exists.
(23:55):
We still generate recurringrevenue from that and from the
membership over there, andthat's where we really learned.
you know, websites, funnels andsupport a lot of people over
there with automation, and so itjust sort of, you know, we were
speaking to and serving thatvery specific community,
creating pre-made content forthem to market their products
(24:16):
and sell their products in thedirect sales space, and we
started to have people comingfrom outside of that community
saying you know, how do I createa course, how do I get this
online, how do I build my ownbusiness?
And so that's really just sortof where it evolved and realized
we needed another brand,because who doesn't need another
brand right To serve thebroader community?
(24:39):
And so that's KNC Creative.
Now we did a rebrand a year,over a year ago.
And then we have the Choose Funbusiness, which is newer, and
Claire and I are also partnerswith some other people, my
husband including, which is hisbaby.
But that's where the pink Teslatruck comes to play.
Yeah.
Speaker 1 (25:05):
It seems really cool.
So you have a partnershipthat's working and you're
delivering great results to yourclient.
Like what is if there was whatwas a challenging point along
the way where you almost decidedto break up, so to speak, and
each do your separate things?
Speaker 3 (25:15):
Yeah, certainly in.
Well, every you know peoplethat had online businesses in
2020, and I talk about this inmy book and get real, real raw
with it.
I know we've got limited timehere, but in 2020, things were
great, Just like every otheronline business.
Right In 2021, things withGrowWorks they started to really
, really take a turn and the adsall changed, all the ads
(25:38):
shifted and all of that, and wereally needed to figure out how
to turn that business around orit was no longer and so had to
make some really hard decisionschange the whole way that we
brought content or didn't bringcontent to people.
We let go of over half of thecontractors that we had hired
(25:58):
like 30 grand in expenses,literally like cut overnight and
so shifted the whole thingthere.
And because we wanted to focusmore time on KNC Creative, you
know.
But there was that moment, Ithink, when before KNC Creative,
it was the Chrissy Chin brandand I wanted to do more of these
people serving these peopleoutside of the young living
(26:20):
community and Claire just wasn'tthere at that moment and Claire
, I'll let you speak to that andso it was.
It was my own brand, that Ithat started off there and then,
over the last couple of years,we brought Claire back in and
now it's the two of us, whichhas been amazing, but there was
definitely some rocky times inthere, where Claire again I'll
let you speak to how you werefeeling in terms of, you know
(26:43):
was a podcast, a she had puttogether the scalable podcast
system and wanted to teachpeople how to get their courses
(27:04):
and online and get theirpodcasts going.
Speaker 2 (27:07):
And that just like wasn't.
At the time when she we hadbriefly, I think you had briefly
asked me to come on I was likethat's not the direction I'd
want to go, like, if anythingI'd want to be an art director
or like, go go into the designpart.
Like I don't want to teach youhow to make a podcast.
I don't know the first thingabout that, so I kindly, you
(27:28):
know, declined.
And then I think that was whenBuild a Blistle Business was
kind of of like you were in theworks of trying to figure out
what that was and it wasn't.
I think you came around gosh,was it almost a year later,
after you had been doing badassis a new black and you were
doing your own thing in thecoaching space, and you came
(27:50):
back around and wanted help withcreating this program to
actually support people inbuilding their websites and
wanted that design support.
And that was when I was like,yes, I can, I can help build
that out and train through thecourse, you know, through the
lessons, train people on how todo that.
But for that entire it wasalmost probably another year
(28:14):
where we were.
We were making great money withbuild, a bustle business.
It was still under the ChrissyChin umbrella and we had
switched to equal partnership.
But I, just I didn't.
I would go out there andsomeone would ask me what I did
and I'm like, oh, I, you know,I'm a founder of this company.
And they'd be like oh, what'sthe company?
I'm like the Chrissy Chin brand, the Chrissy Chin like
(28:36):
chrissychincom.
My name's Claire.
Like it doesn't make.
It didn't make any sense.
I didn't feel like I had anyownership, and so we had a hard
conversation at the end of 2023.
I'm not able to put two feet in, because this isn't my brand,
(28:56):
this isn't, this isn't somethingthat I feel like I can take
ownership in because of the wayit's positioned, you know, on
the internet.
And so we made a hard decisionand decided to totally rebrand
to the, to the KNC creative, sothat we could really fully show
up as this, like partnership,and now, like often it was, I
(29:17):
mean, even still now Chrissy isthe face, because I am more of
the behind the scenes and Ithink it's just.
It's really started to.
We've started to drive homethis partnership, coming on
podcasts together and makingsure that we are communicating
both sides of the story, becausewe're both a big part of it.
Speaker 1 (29:35):
Gotcha Okay.
Well, as we transition into thenext episode, what is the one
thing that you would leave thelistener to ponder and think
about regarding their website?
Speaker 3 (29:49):
I was, before you said their website.
I was like, oh, I got something.
Then you said website.
I mean I think it goes mean, Ithink it goes is that business
is a journey.
Business is always evolvingbecause we are humans.
We're evolving, we're growing,we're expanding, and so your
business will as well.
So you know we'll.
(30:10):
I'm sure we'll talk about thisa lot, as my mottos are with
action comes clarity, and doneis better than perfect.
So it's better to just takesome action to get clarity and
know that in time we'll make itbetter or we'll do more, or
we'll expand.
To add on thrive card, you know, whatever it is.
But don't let yourperfectionism get in the way of
(30:31):
just taking some action anddoing it, and doing it messy and
doing it sloppy and like whocares if you're screwing up.
You're learning along the way,and so, whether it's, you know,
focusing on your website or yourbusiness, you have to start
somewhere.
But you have to start.
Speaker 2 (30:48):
Yeah.
Speaker 1 (30:49):
Well said, well said.
So you're listening to thisepisode.
We've reached the end In thelink in the show notes.
Below is where you can click togo to the next episode, where
Chrissy and Claire are going togive a little mini masterclass
on approaching your website withstrategy first, so that you can
actually convert your webpagevisitors into customers quickly.
(31:14):
And me, as somebody who has awebsite too, I cannot wait to
hear that conversation.
Thank you to both for beinghere.
On the art of online businesspodcast.
Thank you so much for having usAll right and a listener until I
see you in the next one or youhear me in the next one.
However that works.
Take care, be blessed and we'llsee you soon.
Bye.
Speaker 2 (31:35):
Bye.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.