August 11, 2025 • 59 mins
When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”
So, in today’s episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies.
Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she’s built a business that supports her life (not the other way around).
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So 61% of other listeners maybe you're included
are making under 50 grand a year, and I know this because when I
asked on this podcast pollsurvey that I'm hopefully you
can fill out too, when I askedwhat podcast topics would help
your online course business growthe most, some of the responses
(00:20):
were what to focus on now as asolopreneur and stop doing all
the things, and so, if that isyou, today's episode is going to
help you out a lot.
We are featuring a visibilityand list growth strategist,
tracy Beavers, and you'll learnhow to gain visibility online
(00:40):
with ease and easy ways to growyour email list on Facebook.
And if you haven't told me yetwhat kind of episode topics
would help your online coursebusiness grow, then please take
90 seconds to fill out the shortsurvey.
It's linked in the show notesbelow.
If you're listening on an audioonly platform, because this
podcast is for you and we wantto produce.
(01:03):
My wife and I Jamie here wantto produce the content that you
need.
So now about Tracy it's herbelief that everyone should have
the opportunity to use theirgifts and talents to build the
business of their dreams, andJamie, that's our belief too.
Speaker 2 (01:19):
That's our belief too , we couldn't agree more.
Speaker 1 (01:22):
We're with you, Tracy .
Speaker 3 (01:23):
It's awesome, yeah, I love that.
Speaker 1 (01:26):
But, yeah, we do sincerely believe that God gave
you gifts and talents andpassions and that, as an online
course creator or coach, you getthe opportunity to help people
have a transformation in theirlife.
In fact, the people that you orthat were meant to learn from
you, whose lives are meant tochange from us, are waiting for
(01:48):
us to show up and continue togrow our businesses Right Tracy.
Speaker 3 (01:52):
They are Absolutely, and you know what.
It expands beyond the onlinespace.
I think, whatever gift andtalent you have been given
whether you have a gift for signlanguage interpretation, or
teaching Spanish, or being aphysician, or being a dentist,
or counseling children, orbuilding an online business it
doesn't matter what it is.
I think it is our duty aspeople who are, you know, humans
(02:16):
on this earth, that we'regiving gifts and talents by God.
That's my belief that we usethose in the furtherance of
other people, because that's whyhe gave them to us in the first
place.
He didn't give them to us justto hide them and not do anything
with them.
You know so, and even if youcan't do your user gifts and
talents in a full-time capacityyet, you could still do it as a
(02:37):
side hustle or you knowsomething that just brings you
joy.
But as long as you are usingyour gifts and talents, I think
that's the key, that's, whenyou're in alignment with what
you were put here for.
Speaker 2 (02:48):
Man this is already a great Instagram real soundbite
right here Let me read the restof your bio.
Speaker 1 (02:59):
So as the CEO and founder of Tracy Beaver's
Coaching, tracy has a proventrack record of business growth.
With an award-winning careerspanning 20 years, tracy has
guided hundreds of entrepreneursto grow their business
visibility through organicmarketing strategies.
She is a public speaker and apublished author, dang and she
(03:23):
has been featured by CBSTelevision, the Wall Street
Journal, vanity Fair, lingerieand Kajabi.
Shout out to Kajabi.
We use Kajabi.
She's the creator of the topranked business podcast, create
Online Business Success, andthat will be linked in the show
notes below.
(03:43):
If you're not watching this onYouTube, you've only heard her.
But click in the show notesbelow over to this episode on
YouTube so you can see her.
Tracy, welcome to the Art ofOnline Business podcast.
Speaker 3 (03:54):
Thank you, I'm so excited to be here.
I feel like we're friendsalready, even though we just met
.
Speaker 1 (04:00):
We do have a vibe.
Speaker 3 (04:01):
I can confirm that after like a bit before we hit
record.
Yeah, Like I feel like if welived closer together we'd go
have coffee.
Speaker 1 (04:08):
Yes, right, agreed.
Speaker 2 (04:11):
Speaking of which, where are you based?
I was just going to ask you.
I was like wait, where do youlive, tracy?
Speaker 3 (04:14):
I'm in the US, I'm in Arkansas, hence the Southern
accent.
I don't think I'm like, ohreally, a hint, it's a hint.
Speaker 1 (04:26):
So are you like a transplant or born and raised in
Arkansas?
Speaker 3 (04:29):
So I was born in St Louis, missouri, but we moved.
When I was two, we moved downto Fort Smith, arkansas, and
that's where I was raised.
And then, when I went tocollege, I went to Tulsa
University, tulsa, oklahoma,about two hours away.
Didn't stray very far and thennever thought I'd go back to
Fort Smith, but I did and, longstory short, I now live in
Little Rock.
I moved here in 2010 for my nowsecond husband, john and I, to
(04:53):
be married, and we raised mychildren together.
It's been great.
Little Rock is an amazing city.
Speaker 1 (05:01):
If you've never been here, Cool, I have never been
here.
Speaker 3 (05:08):
It's gorgeous and the people are really nice and the
food.
There's so much good food, likeall kinds, it's not just
barbecue and cheese dip.
There is so much good foodwe're not just barbecue and
cheese dip.
We're not just barbecue andcheese dip.
Speaker 1 (05:24):
We have other things, all right.
So the listener is like maybethis is me, I'm growing, but I
haven't hit 50K months.
I was going to say months, 50kyears yet.
And I want to know what to doright now, and we're definitely
going to get into the importanceof having an email list and
(05:45):
email building strategy.
I especially love how you talkabout how to build a list of
buyers, but before we get there,on your Facebook page you have
this quote front and center thatsays learn how to grow your
email list, attract your idealclients and get consistent
income without paid ads Right?
(06:07):
Can you break that down a bitLike?
Tell us a little bit more.
Speaker 3 (06:11):
Yeah for sure.
So I am an organic strategist,as you said.
All the visibility and listgrowth strategies that I teach
have your leads coming in onautopilot, organically.
Now this kind of happened.
You know, I feel like some ofthe things we go through as
business owners literally set usup for our successes and it
(06:31):
might, at the time, feel like afailure.
So when I first started, I wasbuilding this business alongside
my full-time corporate salesjob, because I couldn't just
quit.
My husband would have thoughtI'd lost my mind, and at the
time the kids were high schooland middle school, so we were
busy, right, and so I had tofigure out how to maximize my
time in the online space.
(06:52):
Well, I made the mistake that alot of people do.
I thought paid ads would be thesilver magic bullet, and so I
hired someone who was supposedlyan expert.
Of course, I didn't know what Iwas doing, and come to find out
I had no business running paidads because I didn't have proof
of concept yet I didn't have aviable offer.
(07:12):
And so I wasted thousands ofdollars and that was like, oh,
that hurt, right.
And so that made me pause on,okay, paid ads don't look like
the thing for me, what can I do?
And so that's when I developedall of my organic strategies,
because, coming into the onlinespace, I knew the importance of
having an email list A lot ofthe big people that I was
(07:34):
listening to their podcasts andstuff.
They were talking about listgrowth, list growth.
You got to have an audience andthat made sense to me because I
also didn't do that part before.
I went to launch a course and Iwas like, okay, why isn't
anybody buying this?
And I was like, okay, well,because you don't have an
audience of buyers yet.
Tracy Beavers, what you know,duh.
And so so I had to say, okay, Igot to grow the email list.
(07:56):
And so all the list buildingcourses out there that I found
they taught you how to identifyyour ideal client, which is
super important because you'vegot to know who you're talking
to.
And then they taught you how tocreate a free lead magnet and
put it out on social media.
And I was like, okay, cool,done.
And I had like three leadmagnets.
They were doing well and mylist was growing.
But I wanted out of thatcorporate job so bad and I
(08:17):
thought there has got to beother ways to grow this list and
so I had the last one.
Over 20 years I spent in sales,business development, marketing
and insurance.
Was was initially, yes, my first, my first career out of college
, and then then about in 2005, Iswitched into really the
focusing of sales and marketingand business development.
(08:40):
But I had to get scrappy andcreative to have the
award-winning sales career thatI had.
I had to figure out ways to setmyself apart.
I had to get scrappy andcreative to have the
award-winning sales career thatI had.
I had to figure out ways to setmyself apart.
I had to figure out ways to dolike you hear what people say, I
zig when other people zag, orwhatever it is.
So I just had to think outsidethe box and so I thought, okay,
you're a smart girl, you canfigure this out.
And Facebook was my platformand I thought I'm going to look
(09:01):
at every nook and cranny of thisplatform and I'm going to turn
every nook and cranny into alist growth funnel, and so in
all, I developed over 10strategies.
I think five or six of themhave to do with Facebook, but
then we move into the power oflive video, no matter what
platform you're on.
(09:25):
Then we move into the power ofnetworking, collaborating like
we're doing right now, becausethat network can explode your
list growth like crazy.
And then we look at things liketurning your existing clients
into your best source ofreferral, because that's a great
list growth strategy.
And so I started developingthese strategies and when I
layered them in the right order,that's when the list growth and
the lead started to happenautomatically.
Every day, in the background ofmy business, where I don't have
to think about list growth,people ask me all the time.
(09:47):
They're like well, you musttracy, you must set aside 15
hours a week to work on yourlist, and I'm like I really
don't.
I focus on the strategies that Ihave and they grow my list, but
based on the activity that I'mdoing.
So that's how that sob storycame about.
Then Then I tried to run paidads again a couple of years ago,
because I'm a slow learner andI thought I found another expert
(10:08):
and she's really great.
I don't know.
I still didn't know what I wasdoing, but she taught me more
than anybody else.
Again, wasted thousands ofdollars, and I'm like okay,
that's it, I'm done.
I really am never going to runpaid ads again.
Speaker 2 (10:26):
So, as we always say, jesus, saves Facebook and
Instagram ads do not.
That's funny and I like how yousaid before, like you when you
first started, you're like I'mgoing to do paid ads, but I
didn't even have an offer thatwas already converting Right.
So, but what would you say tothe online course creator who is
growing, wants to grow faster,but they're not yet ready to run
Facebook and Instagram ads?
Speaker 3 (10:47):
Yeah, they're so what do?
They do All the free strategiespossible.
Let's do all the free stuffbefore we do anything expensive
and paid, because really thosepaid ads are an experiment and
for some of my clients they workreally well.
I think it depends on theaudience.
Really, I have some long armquilters that I have helped
develop online businesses andthey can look at leads for like
(11:10):
long arm quilters.
Speaker 1 (11:17):
Quilters.
Not that their arms are long,but this is a type of quilting.
Speaker 3 (11:22):
No, there is some species.
No, I'm just kidding, no, theirarms arepecies no.
I'm just kidding.
No, they're super long.
Speaker 1 (11:25):
No it's so funny Anyway, so that's really funny.
Speaker 3 (11:31):
No, they use.
They use a machine that'scalled a long arm quilting
machine.
Okay instead of using like alittle sewing machine.
Their machine is really longand it moves over that like
you've probably seen them onYouTube or Instagram or
something.
Speaker 2 (11:46):
And so absolutely not watching quilting.
I have a couple of clients inlike the quilting, sewing niche
as well.
But that's interesting.
Speaker 1 (11:55):
We digress, we're in the middle of saying that you
have seen some of those clientswho are using Facebook ads.
In that long arm quilting nichewe're getting super.
You brought to say really 25cents, 25 cents yeah.
Speaker 2 (12:09):
I know.
Speaker 3 (12:10):
And they and they were actually converting.
So so people say, well, youhate paid ads, you don't?
You know, I'm like.
It's not that I don't like them, it's that they didn't work for
me.
And in the, in our audience,the coach coach, the coaches,
consultants, course creators,that's an expensive audience,
for at least I have found so.
Anyway, yeah, it's not that Idon't like paid ads.
(12:33):
If I have a client or studentrunning them, I always just say
just be careful, just be careful, let's do all the free stuff.
Speaker 1 (12:39):
Yeah, so when it comes to Facebook.
Speaker 3 (12:44):
There's some really basic things you can do that are
going to get you visibility andgrow your email list at the
same time, and one of the thingsI love to teach is how to turn
your Facebook personal profileinto a list funnel, an actual
growth funnel, growth funnel.
(13:06):
So yeah, so when you landed onmy Facebook personal profile and
you saw my cover photo.
Speaker 2 (13:11):
It showcases my free Facebook group.
Yeah.
Speaker 3 (13:12):
And at that hook at the top of list growth leads
income.
That's what my audience wants,so I lead with that to get their
attention.
Then I have an invitation tocome join the group.
And if you notice, I have aclick here button on there.
It's just a graphic, becauseyou can't put anything.
That is just a graphic.
You can put a hyperlink onthere, but it's not going to
(13:34):
actually be hot, it's not goingto go anywhere.
But if you notice, when youclick on that cover photo, what
happens, I see the whole coverphoto.
Correct and over on the right, adescription box has opened up.
Speaker 1 (13:46):
Oh yeah.
It's right there, I'm lookingon my other monitor right here
off camera.
Speaker 3 (13:51):
It's right to the right.
A lot of people do not knowthis.
I'm giving away one of mysecrets just for you guys and
your audience.
So, if you look at that, though, it's the what's in it for you
to join my Facebook group, andthe hot hyperlink is right there
.
So if somebody doesn't have afree facebook group, if they
want to showcase yeah, if theywanted to showcase a lead magnet
(14:14):
, they would just make a reallysexy hook at the top about the
lead magnet.
What's in it for me to grab itwith a click here directive or
join here directive, so theyknow to physically click the
cover photo.
Yep, there we are.
There we are that is.
Speaker 1 (14:32):
That's pretty genius.
From here we click the imageand then boom, there's the link
to go into your Facebook groupand your Facebook group
strategies.
I know this isn't the focus oftoday's podcast, but they're
quite evolved.
I actually had not seen some ofthe stuff you did.
After we talked in our FacebookDMs and then a link to your
(14:54):
group and some other thingsshowed up.
I was like this is next level.
Speaker 3 (14:58):
Yeah.
So a free Facebook group isanother list growth strategy
that I teach.
To me it makes sense about ninetimes out of 10 for a business.
Some of my students and clientsit doesn't make any sense for,
but most of them it does, andthe reason why is because so my
audience and your audience, forexample, they really want
communities where they can be acommunity.
(15:19):
There are so many Facebookgroups out there where everybody
is just spamming each other,posting stuff, not commenting,
nobody's talking to anybody, andI created my free Facebook
group for that reason.
I couldn't find one that Ireally liked and I thought, well
, all right, I'll just build it.
And so and at the time I wasstill working the corporate job,
(15:39):
so it was like me, my husband,who was an admin, I think, I put
my sister in there and I askedsome friends and family.
I mean, it was like sad.
It was sad sack for a while.
But the way my free group grows, my list, is because of the way
the membership entry questionsare set up.
So, like this whole thing I'mdescribing to you is like a big
old puzzle piece.
(16:00):
So the free group membershipentry questions we write them in
a way that makes people want togive us their email address and
in a way that's GDPR compliantfor my people that are in the UK
, germany, places where thatreally matters.
And so then somebody wants tojoin your group.
They get on your list, goalachieved.
(16:20):
Then you have an opportunity towelcome them in with a DM that
makes them feel like they'veentered a Nordstrom store.
You know how it feels when youenter a Nordstrom.
Speaker 2 (16:30):
Yeah, and you walk in and they go.
Speaker 3 (16:33):
So great to see you.
What are you looking for?
And you go men's shoes and theygo.
May I take you over to themen's shoes and then they come
back later.
How are you doing?
Do you need anything else?
Oh, I think I want to look at awatch.
Let me walk you over.
That is the experience we wantpeople to have when they come
into our world, and that's oneof the best places to do it is
in a free group, and the reasonwhy the free group is so great
(16:54):
is because it's an easy yes foryour audience, because I'm going
to tell you, I've got this freegroup full of online
entrepreneurs.
We've got like 3,800.
You can promote your stuffanytime, which is something
everybody's looking for.
It's not a spam fest, believeit or not.
You can network with otherpeople.
You're actually encouraged todo that.
You can answer questions forpeople that ask a question that
(17:15):
you know the answer to.
So it's literally thisecosystem, and along the way, I
have a chance to get to knowthem, they get to know me.
They will, at some stage,convert into a buyer.
Now, whether that happensimmediately that remains to be
seen, but it's my job to buildthat relationship.
Get them onto my email list andthen have that DM conversation
(17:35):
and that inbox conversation withthat person.
Okay, yeah, so the okay.
So the personal profile.
If you don't have a freeFacebook group, that's okay.
Showcase something that leadsto your list growth.
Now, if I have a student,students will say to me well, I
have a podcast.
Awesome Podcast can grow youremail list.
As long as you say something togrow your list in your audio
(17:55):
and you put it in your shownotes, you can showcase your
podcast.
I would rather see somethinglike a lead magnet though, quite
frankly, just to really makesure we get them on the list.
Speaker 1 (18:13):
My Facebook.
Sorry, that's okay or you canask.
No, I was just going to inserta very self-serving little ad
for my lead magnet, since yousaid Well, what is it?
Here we go in 20 seconds.
No, but if you're listeningright now, of course, we are
Facebook and Instagram admanagers and we believe
thoroughly that anyone who runsFacebook and Instagram ads
should have the same strategythat we use to get the highest
(18:34):
quality lead at the lowest costpossible, and so I took the
framework, the same one thatkeeps me getting clients and
keeps my clients happy, and Iput it into a mini course and,
yeah, it's in the show notesbelow.
It's normally $37 and it'sdiscounted to $17 for you, dear
listener.
(18:54):
All right back to the episode.
Speaker 3 (18:56):
That's amazing.
Speaker 2 (18:56):
The ad testing cheat code is what it's called.
Speaker 1 (18:59):
It's called the ad testing cheat code, but it's in
the link in the show notes below, so you'll see the link as soon
as you click over to the page.
Speaker 3 (19:06):
I love that Crazy yeah.
Speaker 1 (19:08):
I feel like you just gave a very tactical bonus to
this episode.
Like, dear listener, do thatwith the banner that you had at
(19:28):
the top of your page and theprofile, not the profile, the
description that popped up whenI clicked the click here banner.
Click your button on the bannerand it's like here we go.
Here we go and, boom, join thegroup.
That is ninja.
I have not in the what are welike?
Speaker 3 (19:40):
170 plus episodes let's just say you were gonna
say years like y'all look greatright, I know, but no, I haven't
seen that.
Speaker 1 (19:50):
I've interviewed a lot of people and I haven't seen
that.
Speaker 3 (19:52):
So that was a ninja, well and the other thing is go
over to your facebook businesspage, use the very same cover
photo, the very same descriptionbox.
And a fun fact when I go intopromotion for my eight-week
group coaching program becausewe launch it three times a year
I change the cover photo toshowcase the live masterclass
(20:12):
that I'm having.
Every time you change thatcover photo that is public
information People get anotification.
That's visibility.
That's visibility.
They may not say anything, butthey're going to see it.
Every time you change yourprofile photo I used to change
mine once a quarter before Ibecame meta verified I would get
three to 400 comments oh, mygosh, that's a gorgeous photo.
(20:33):
Did they buy anything?
No, did they join my list?
Maybe, but it gave me anopportunity.
It gave them an opportunity tosee me again.
They're like oh, I wonder whatshe's doing Checking out my
personal profile.
I could easily have slid intothe DMs.
Thank you so much forcommenting on my photo.
How are you?
How's?
the fam Are y'all still inMexico, you know.
(20:53):
And then that DM conversation,y'all.
It's where we've got to makethe connections.
We've got to get people ontoour list so we can have inbox
conversations, and then we'vegot to make connections where we
can get into the DMs and get toknow people.
That's where the businessgrowth is going to happen.
Speaker 1 (21:08):
Agreed Spoken like a true visibility and list growth
strategist, I want to take alittle detour before we get to
more email list buildingstrategy.
I want to take a detour becauseon your website I saw that it
said in your second year ofbusiness you were hitting
(21:28):
consistent five figure months.
And I'm being a bit tongue incheek.
But what took you a whole yearto reach five figure months?
Speaker 3 (21:39):
Right.
Speaker 1 (21:41):
Right, I know, I feel like.
I feel like, just like me wholistens to online podcasts?
You know about building, youknow online businesses and
online course memberships, andfor online coaches too, and you
too, dear listener, I feel likemaybe we have an unrealistic
expectation of how much money wecan make and how quickly, right
(22:03):
?
Speaker 2 (22:03):
right.
Speaker 1 (22:03):
Because podcasts tend to feature folks who did really
well and you don't really hearthe challenges and all the left
turns they took before theyoriginally or before they
actually turned right like theymeant to turn.
So I'm super curious like whatdid it take you a year to reach
five figure months?
And like what's the reality ofhow long it takes folks to get
(22:24):
there, like cause you're a coach?
And like what's the reality ofhow long it takes folks to get
there, like cause you're a coach?
Like what are you seeing?
Speaker 3 (22:28):
Yeah, no, I love this question so so much because I
can get on a soapbox about it.
Actually, because part of thefrustration I have with the
online space is that there's alot of big people making it look
like you can just come in, putup a shingle, create an offer,
put it out there, you're goingto make money, boom.
They don't talk about thestruggle.
(22:49):
They don't talk about the factthat things take time to build
and grow and and and get yourtraction on.
They don't talk about theexpenses that go along with it.
Right and so and then.
The other thing that frustratesme is when somebody says
they're having five figuremonths used to.
I would be like, oh, what'swrong with me?
(23:10):
Why am I not doing that?
What I should have been askingis what's their profit margin?
Hmm, you know very goodquestion.
Yeah, Because if I'm making fivefigure months and I've got like
a 50% profit margin, I'm doingpretty good, Right.
But if I'm making you know mathis so hard for me If I'm making
$100,000 a month and my profitmargin is 5%, you know what I
(23:35):
mean.
Speaker 2 (23:36):
Those two businesses.
Speaker 3 (23:37):
On the face of it, those two businesses don't look.
One looks like it's doingbetter than the other, when in
reality, I want to know how muchmoney you're taking home Right,
and I want to know how muchmoney you really want to make.
That's the other thing that Igot caught up in.
When I first started, I thoughtI'm going to be the next name,
a big name, right, with a20-person team and making a
gazillion dollars a year.
(23:58):
And I'm sorry, I'm 55 years oldand that has changed.
Speaker 1 (24:02):
Yeah, plus how long does it take to do that, and the
whole skillset of being aleader that can manage.
Speaker 2 (24:10):
Yeah, and there's some people that are like I'm
cool, making an extra two, three, five grand a month.
You know their stay at, stay athome, mom, and they're just
wanting like a little sidehustle for some kids activities
or extra grocery money or yeah,or putting it away for the kids,
college.
Speaker 3 (24:30):
I mean, we have to ask ourselves so.
So when I have a student or aclient that's comparing
themselves to somebody else, Ihave to ask them what is your
enough number?
What do you want to make?
What do you?
How do you want this businessto feel, day in, day out, week
in, week out?
Because the reality was, I'dlike to have six pack abs, but
(24:51):
am I willing to give up cake andwine to get the six pack abs?
No, I'm not.
So was I willing to give up alot of time and hours and money
and frustration to buildsomething that may?
You know what I mean.
I was just like I don't knowabout this.
So back to your question,though, about how long should it
take.
I think we put too much pressureon ourselves to get there fast,
(25:12):
and for me there's not a silverbullet, there's not a fast path
.
What it takes is consistencyand patience and being willing
to do the same thing over andover test it, tweak it, pull it
back in, zhuzh it up, change afew words if you need to on your
marketing messaging.
Throw it back out there.
(25:33):
See who bites.
If that doesn't work, pull itback in.
You know what I mean.
It's like constant until youcan get to a point like I'm at
right now.
We just did launch number 10 ofmy program.
In launch seven we were able todo more of a rinse and repeat
style because we've got itnailed down.
But it took seven times oflaunching this program of me
(25:55):
being patient and consistent andnot beating myself up if it
didn't work great, and beingwilling to do the research and
being willing to throw it to,zhuzh it up and throw it back
out there and see.
You know what happened, yeah,and so I think also, though,
remember I was buildingalongside my corporate job, and
so that took about a year and ahalf.
And then in I don't rememberhow much money I made in the
(26:17):
first full year of business, butI I felt like in the second
full year because I was able tobe super intentional and not
distracted by a corporate joband all that other stuff that I
that that's where the growth,the traction, really started to
happen, because I was able toreally focus.
But I have to tell you I put ina lot of hours.
Speaker 1 (26:38):
How many?
What did the average peoplelook like back then?
Speaker 3 (26:42):
you.
I put in a lot of hours.
What did the average week looklike back then?
So I treat this like afull-time job.
I am up at 6.30.
I am working by 7.30.
Now I will take a lunch breakand I will make sure that I'm
wrapped up by 5.30 when myhusband comes home.
Thankfully not thankfully, butnow we are empty nesters, so
it's me and the dog, so nobodyreally needs us during the day.
Right, that's a littledifferent than most people.
But I think you know anotherthing that I see people.
(27:06):
I think if people started toactually treat it like a
business and like an actualthing they needed to focus on
eight to five, monday to Fridaythat they would have more growth
and they would have that growthfaster.
And then there gets to a pointwhere I wasn't having to work
weekends anymore.
I wasn't having to spendevening time working on creating
(27:32):
something, because I'd spent mytime during the day visiting
with clients and bringing inmoney, and so that's what's been
nice.
In the last few years I'venoticed the shift of oh, what do
you mean?
I don't.
Oh, gosh, it's Saturday, all mywork's done, huh, maybe we
could go do something fun, Imean, for a while that didn't
happen.
You know, that's just myreality, though I I really
wanted to build this businessand my family was on board.
(27:53):
Now, I didn't miss out oneverything and I'm not, you know
, wasn't working 24 seven, but Iput in a lot of hours, but it
wasn't that second year that youwere able to quit your
corporate?
job.
So I was able to quit thecorporate job a year and a half
into building Okay, but thenthat second full year of just
(28:15):
building this business.
So actually, if you think aboutit, I was three years in before
I hit five figure monthsconsistently.
I was hitting them in years oneand five figure months
consistently.
I was hitting them in years oneand two, but it wasn't
consistent.
Okay, does that make sense?
Oh, sorry, does that make sense?
Speaker 1 (28:31):
Yeah, it does, yeah yeah, I have a couple of
follow-up questions.
Yeah for sure.
Leading into those, I'll saywell, jamie could say we relate
with the working in the marginhours you will while having a
daytime job.
A bit of our story.
The listener might not know oryou might have heard before,
(28:53):
listener, but back when we werein China, tracy teaching
full-time the first thing we did.
Well, jamie showed me thisarticle about this guy who took
like a mid-career sabbatical andshe's like you could do this,
you could start this languageteaching.
This is my previous business,teaching Mandarin Chinese, so
you could start this languageteaching business.
(29:14):
It was fun and I rememberspending so much time.
It actually took me about twoyears before I reached high
four-figure months not quitefive-figure months and I
remember the feeling.
Remember when I was launchingthe group coaching program.
It was like $6.97 or $7.97,something like that.
(29:35):
I remember the feeling launchingmy very first one in Instagram
stories and getting like eightpeople to sign up for this
program.
That would start in I don'tknow about three weeks time and
then that going well and, beforeit was finished, me launching
it again and having like 12 ishpeople sign up and then, before
that second round was finished,launching it again.
(29:57):
But that took like two yearsand I was I would say I was slow
and the thing that's yeah, liketwo years, and I was.
I would say I was slow and thething that sped things up for me
was I just paid to be in agroup coaching mastermind.
And then they looked at me.
I'll never forget.
They're like Quajo and they ranthe numbers quickly because
they're all like super savvy andI was the stereotypical dumbest
guy in the room and you neverwant to be the smartest guy in
(30:20):
the room.
I definitely literally was the.
At any rate, it was quiteintimidating, but I remember
they calculated how much I wasmaking per hour and it was like
I think it was like sevendollars no, no it was like 97
cents, something, really reallylow, it was really low, it was
really low.
They're like you can learnMandarin Chinese from you for
like 96 cents an hour and I waslike, oh, but they did it in
(30:41):
such a positive, like we'regoing to come here and support
you and that actually forced meto launch my group coaching
program Before day two of thein-person portion of the
mastermind.
They were like you will launchthis.
Like now in your stories we'renot letting you leave this right
(31:02):
like now, like now in yourstories right when you leave,
and I was so scared anyway, allI can say is it took me two
years and it took you you saidabout three years before you hit
consistent, consistent,five-figure month, even though
you had hit five-figure monthsbefore yeah, it was just
sporadic.
Yeah, so to summarize that howyou?
What would you say to encouragethe listener who has thought
that well, wherever in theirpast?
(31:24):
50k, 50k, 50K, yeah, 50,000years and onward?
Speaker 3 (31:29):
Yeah.
So first of all, they need toknow what, what income do they
need to make to keep the onlinebusiness going, and but they
have to be willing to do what ittakes.
So like sometimes I willrecommend to a student go get a
part-time job.
It's okay.
Some of my students have goneback to full-time jobs.
(31:51):
They've not given up on theirdream, but they just got to a
point where the stress of themoney was too much and it was
overshadowing any growth theywere going to have.
Speaker 1 (31:59):
I mean.
Speaker 3 (32:02):
I knew that for myself.
That's why.
So, when I decided to do thisand my husband and I talked
about it, I knew I didn't wantto quit that full-time job
immediately.
Because I know myself beingraised without a lot of money
and having money mindset thingsand having money be a stressor
for most of my life and theamount of money I make tied to
(32:27):
my you know self-worth and allthat crap that we go through.
I just knew.
I just knew I couldn't do it.
I didn't want, I just didn'twant that.
But what I did do was I went,was very honest with myself.
I went through all the billsand things that I paid for our
house and I committed to myhusband that I will not lower
the amount that I'm putting inour retirement account.
That will stay the same.
Cause he was like we've workedso hard to get to this point.
(32:47):
You know we're on track toretire in about seven years and
he's like you know we got tomaintain that.
I said that's absolutely fineand I also didn't want the kids
to have to go.
I didn't want to say to thekids no, you can't have a new
pair of shoes because mom's notmaking any money.
I just that was not okay withme, so I chose to build
alongside the corporate job, butwhat that meant was putting in
hours in the evenings and on theweekend and being very honest
(33:10):
about that, and even when Ididn't feel like it doing it
anyway.
So I think we have to be willingto do what it takes to get
where we want to go, and we haveto be honest about it.
I could not sleep in until 10o'clock on a Saturday.
It shouldn't happen and expectto grow a business no, I
couldn't just not work thebusiness during the week, at
(33:31):
night, a couple of days a week,and expect it to grow.
That's not realistic.
So I think, first of all, Iwould like for them to tell if I
was helping somebody throughthis, I'd be like okay, what is
the amount of money you need tomake every year to keep the
lights on, to sustain yourselfwithout stress, to sustain the
business?
And if that's 50K a year, thenI want to look at how big is
(33:56):
their audience.
Do they have a list yet?
What is their offers?
What are they priced?
How?
Yet what is their offers?
What are they priced?
How often are they promotingthose offers?
There's another mistake I seepeople making.
One of my students had a $97offer.
She helps caregivers of peoplewho are helping somebody that's
going through dementia.
Beautiful use of her gifts andtalents.
(34:17):
And she said to me well, Ithink I need to create another
offer, because this one nobody'sbuying it.
And I said hold on.
How often have you promoted it?
And she said, well, I postedabout it on social media a
couple of times and I emailed mylist once about it.
Speaker 2 (34:31):
And I was like okay, I said.
Speaker 3 (34:35):
I said here's what we're going to try.
First I said nobody can buyanything they can't see, and so
we're going to put together asocial media strategy where you
are posting about this thing toyou, feel like you sound like a
broken record and you're prettysure everybody's sick of hearing
about it.
That's when people are startingto pay attention, Right, and
we're going to create an emailsequence not a sequence, but an
(34:57):
email strategy that feels goodto you, where you are telling
people about this and we'regoing to do this and see how it
goes.
Two weeks in, she made $2,500.
I was like, wow, okay,organically, without paid ads.
Speaker 2 (35:13):
That sounds very typical entrepreneur, right Like
?
I made this new thing and, well, no one bought it, so I'll make
something else.
Speaker 1 (35:19):
Make another new thing.
Wow, this is like a verystrategic episode.
We haven't even gotten to thetopic of the episode yet.
We got to a little bit of it.
We were, we're almost there,but wow, there's so much.
I'm just going to summarizethat to say use wisdom, a
healthy dose of wisdom, likewhat I'm hearing from what you
(35:42):
shared about people who you'vecoached and even how a lot of
what you said about your journeywas talking to your husband
having a very concrete plan,getting up and acting like it's
a real business.
Before you've seen those, Iguess, numbers that validate in
your mind that it was a realbusiness, like we very
(36:04):
personally had, like a worstcase scenario.
Speaker 2 (36:08):
What if you?
Speaker 1 (36:08):
make zero money and we built up enough savings to
last us for two years of zeroincome.
And thank God we took that stepbecause we had no idea that a
pandemic was going to strand usoutside of our home country,
where we had lived for two yearsin China 12 years, 12 years in
(36:29):
China, sorry, almost 12 years inChina, in Mexico and absolutely
destroy my previous onlinebusiness, like we had no idea
that was coming and thathappened at like year.
What was was that it was aboutto be two years, so let's say,
like month seven of year one oryear two year one.
(36:49):
So, anyway, all that to say isuse wisdom when you're starting
out.
We had the saving, we wouldn'tbe here right now.
We didn't have that savings, wewould be.
Speaker 3 (36:59):
I don't know what we would be doing.
Speaker 1 (37:01):
It was rough.
Speaker 3 (37:02):
That's one of the reasons why I built alongside my
corporate job is because I wassquirreling away money, so when
I left that job I could have notmade a dime, for I think it was
10 months and I would have beenfine.
Speaker 2 (37:14):
Wow, nice yeah, have that financial runway, as they
say.
Can I ask one question before?
I know we want to go jump intothe email list stuff, but was
there a time, even after youquit your corporate job, that
you were like I don't know ifthis is going to work, or like
you were maybe ready to throw inthe towel and like yeah, I
(37:36):
would so.
Speaker 3 (37:38):
so I do have those moments.
I still do believe it or not.
And anybody who says they don't, I think they're lying.
They're a liar, liar pants onfire Cause.
That's just one of those thingsthat happens to us.
But I will say that when I havethose thoughts of when I go into
a launch, I have an idea of howit's going to go, but we really
don't know how it's going to go, right.
(38:00):
And so I'm always like, well,let's just see how this goes.
But I, on the days when I think, okay, I'm just going to go get
a job, I'm just this, is it,I'm done.
It's too frustrating.
There's too many, you know,failed payments are the bane of
my existence.
People that say they're goingto come to a masterclass and
don't show up.
I mean, it's just so manythings, right, so many things on
(38:20):
your nerves.
I walk myself through theactual writing of the resume.
What does that feel like?
I walk myself through actuallyfixing the back of my hair,
cause, let's face it, on zoom,you don't have to fix the back
of your hair.
Speaker 2 (38:35):
We're all going like this I got a sweet spot back
there.
Speaker 3 (38:39):
I walk myself through , as my friend Tasha says,
putting on pants with buttonsand an outfit that actually goes
together and shoes that are notsneakers, and driving to the
interview and going through theBS of it.
I mean I walk myself throughTracy Beavers, going back to
corporate and immediately I getto the point where I'm leaving
(39:01):
the house with my clothes on andI go, nope, that's it.
It's not that I don't haveclothes on right now, it's that
I have on cute little yoga, youknow, pants and I've got socks.
I don't have shoes on.
I'm standing on my walking padCause I'm going to get that
kicked up, started here in justa minute.
But I mean like I went out andwalked the dog, I, you know what
I mean.
I'm just, I'm like, yeah, so Istill have days like that, but
(39:22):
the fact that I do have so muchin savings is comforting,
because then I can go look at myP and L.
I can see do I need to make ashift?
And then I can go look at mybusiness bank accounts and be
like, okay, if you don't makeanother dime, you're still good
for 10 months, you're still goodfor a year.
You know what I mean.
So that's kind of.
That's kind of the way I do it.
I usually, when I startthinking about the resume, is
(39:43):
when I go Nope, not doing it.
Speaker 1 (39:46):
I love that mental strategy of rehearsing.
What is it going to be like ifwe decide Cause we could right,
we've done all the hats in ourbusiness, growing them as you
have, and sure we could go backand get that job, but oh, what
does it involve?
Speaker 2 (40:03):
and so I guess the thought of it makes me kind of
get like anxious and it's likeno no, no, and we got.
Speaker 1 (40:09):
We got two kids, so like if we both went back to
work, then yeah well what arethe kids gonna do, right like
after they get out of school,but before we get home after the
five?
Speaker 2 (40:20):
I don't actually know how that works.
Yeah, like, how do people dothis who are working, both
working full time?
I'm like I can't see a worldhow that works for us.
Speaker 1 (40:28):
So let's keep doing our online businesses.
Speaker 2 (40:29):
Okay, time to get tactical.
Speaker 1 (40:31):
Time to get tactical Building.
An email building, an emaillist of buyers, please.
Not just an email list, but anemail list of buyers, please,
not just an email list, but anemail list of buyers.
If you could touch on theimportance of having an email
list just because the listenershould know, and then your best
ways to gain visibility withease and growing your email list
(40:53):
with Facebook, we're just goingto let you drop all the good
ones.
Speaker 3 (40:57):
Okay.
So, first of all, theimportance of the email list.
Now, I'm sure your audienceknows this because they're savvy
people, but let's look atwhat's going on with TikTok
right now.
It was here, people were makinga lot of money on it, then it
was gone, then it was back.
Who knows what's going tohappen.
I just pray that those peopleare building an email list.
(41:18):
Same thing goes for Facebookand Instagram.
You guys know it went dark, Ithink.
Now it's been about two yearsago for about 36 hours when the
lights came back on.
I'm in the meta leaders networkand I have been for a few years.
When the lights came back on,there were thousands of small
business owners that lost a lotof money because they didn't
have a way to find theiraudience and connect with them.
(41:40):
The people that made money werethe people like Amy Porterfield
, who sent an email to her listand she made $14,000 in that 36
hour period.
So I would rather be the personthat could still make money,
the person that could stillreach their people, and having
an email list allows you.
I like to think of when I landin your inbox, that I've landed
(42:01):
in your living room and I'm like, hey, you know how's it going.
You know, like literally,because you are landing in front
and center, to that person'seyeballs, versus social media,
where I might post something andyou might not see it for 30
days.
That has happened so many times.
I had a girlfriend that wasgetting married and I'm like I'm
(42:22):
so sorry, I had no idea whereyou're getting married.
It's because Facebook didn'tshow me her post.
Oh my gosh, you had a baby.
Speaker 2 (42:29):
Yeah, you know.
Speaker 3 (42:31):
So we have to, we have to do things that sort of
guarantee that our audience isgoing to see what we're doing.
And then also in that inbox youcan really cultivate some
relationships by sharing what'sa little bit of what's going on
in your life.
You know I'm goofy, I like to.
You know I like to overshare,probably.
But then I also try to find funways to get people to reply
(42:51):
back, because not only does thathelp the email deliverability,
but it also gives me anopportunity, like the DM
conversations, to have aconversation with that person
and it's not just me sendingthem an email.
So the email list is superimportant because we don't own
social media.
It could disappear tomorrow.
All that and you can cultivatedeeper relationships with your
subscribers and having a list ofbuyers what that means to me.
(43:14):
I am not into vanity numbersand here's, here's why I had a
client hire me last summer.
She had you're not going tobelieve this, she had 600,000
followers on Instagram.
Do?
you know, how much money she wasmaking Very little.
Speaker 1 (43:31):
Was it less than like ?
Let's just say less than 80K?
You should be making more than80 grand if you're doing it
right.
Speaker 3 (43:37):
She was making zero dollars.
Zero, zero, yeah, zero dollars.
Oh zero Yep.
She was not.
Effectively, most of thosefollowers were probably voyeurs.
Speaker 1 (43:50):
And I don't say this to I don't react.
I'm not reacting in ajudgmental way, just like I'm
reacting from a place of.
I've built my previousInstagram for the other business
was like at its height I don'tknow 27,000 followers and I
built a YouTube channel to20,000 subscribers.
It takes a lot that's a lot ofvideo editing, getting brave and
(44:14):
showing up live or makingcontent to make nothing, and
600,000.
Yeah, yeah.
Speaker 3 (44:20):
Yeah.
And it's heartbreaking it was.
It was completely heartbreaking, but that's a.
That's an example of vanitynumbers versus somebody like me
who, on Instagram I think on agood day I've got 3,800 people,
primarily because I don't reallyfocus on Instagram.
It's not been a converter forus, so it's just kind of I've
got content there.
It's not been a converter forus, so it's just kind of I've
(44:42):
got content there.
It's not a focus.
My Facebook following, I think,might be around 7,000, 8,000
with between friends andfollowers.
Linkedin, I think I have 6,000connections.
My email list hovers between3,500 and 4,500, but I have
consistent five figure monthsand I have an over six figure a
year business because I have anaudience of buyers.
I'm not trying to get to 10,000followers on Instagram.
(45:05):
I don't care if I have 10,000followers on Instagram.
When somebody is bragging aboutthat, my question is kind of
like when they say how muchmoney they made, I want to know
what were your expenses.
When they tell me how manyfollowers they have on Instagram
or YouTube or wherever I'm likeyou know, are they on your list
?
Are they buying from you?
Is it converting?
(45:26):
So, so I'm into having anaudience of people that really
want to be with me and and I'mable to really develop those
relationships with them anddeepen that trust factor so they
convert into buyers.
That's more important to methan having a big number.
Speaker 1 (45:40):
There it is.
How do we get that list then,Tracy?
Speaker 3 (45:44):
So the list growth.
So I mentioned to you guys I'vegot over 10 organic strategies
that I teach, Because listgrowth can happen with almost
everything you're doing in yourbusiness.
What I teach my students to dois put on a sticky note all
roads lead to list building.
And what I mean by that is everyaction you take in your
business every day.
(46:05):
I want it to lead to your emaillist.
So this podcast episode, thiswill lead to my email list
because I'm going to share mypodcast with people and my
podcast grows my list.
And I just shared my freeFacebook group.
My free Facebook group grows mylist.
Being on here, people will getcurious about me.
They'll go to my website.
They might grab a freebie.
(46:25):
You know this will grow myemail list.
Doing a freebie swap withanother person who has a similar
audience to me, that will growan email list.
I'm just thinking through thecollaboration opportunities
being in a bundle, being in asummit, speaking on stage, all
of those things grow your list.
But you have to be intentionalabout getting the list growth
from them.
So for another example is I hada student who went and spoke on
(46:47):
stage oh, no, no, no, it was avendor event she was doing and
she came away from it.
She said I don't think anybodyjoined my list and I'm like well
, what did we do to get them tojoin your list?
She wasn't doing basic thingslike having a QR code ready or
having a freebie ready orsomething that would cause that
list growth.
So we really have to thinkabout.
Another gal I visited with had aYouTube channel.
(47:08):
She said, tracy, it's notgrowing my list.
And I said in the audio of thevideo, are you giving people a
call to action where they canland on your list?
And she went no.
And I said in the descriptionnotes, are you giving people a
few places where they could landon your list?
And she was like I don't thinkI am.
And I was like, okay, and soFacebook personal profile we
(47:29):
talked about that.
Let that grow your email list,facebook business page.
Let that grow your email list,your free Facebook group, if you
want to have one working inother people's Facebook groups
for visibility that wassomething we hadn't touched on.
So free Facebook groups whereyour ideal clients are hanging
out, even groups that don'tallow promotion of any kind, I
(47:50):
still get massive list growthand group growth.
So my Facebook group grows mylist by hundreds of people every
single month and I'd say 85% ofthose people I've never met.
But because I'm on podcasts,because I am visible on LinkedIn
, because I am visible in freeFacebook groups, just being of
service, that is all I am doing.
(48:11):
I am commenting on somethingthat you had a win on.
Oh my gosh, quajo, that wasamazing.
I'm so excited for you.
Or you know, I'm struggling togrow my free Facebook group.
Does anybody have any tips?
Yes, here's two or three that Ihelp my students with.
Let me know how these work foryou.
I'm not promoting anything.
I'm not even saying I'm anexpert, but I'm showing up and
I'm being of service.
That is going to showcase myexpertise for me and people will
(48:34):
get curious about me.
They're going to eventually belike who is this Tracy Beavers
girl that I see in this groupall the time?
Okay, you can guess whathappens next.
They click on my personalprofile, they go there, they
slide right down my list growthfunnel because of the way I have
that set up.
So that's how all these puzzlepieces start to work together.
Where I'm not focusing on listgrowth, I'm focusing on where
(48:56):
can I be of service?
I want to be on a podcast, Iwant to be in a summit, I want
to speak on stage, I want to bein free Facebook groups and I
want to have conversations withpeople.
But because of the way I haveall this stuff set up, people
are landing on my list.
Okay, I'll go through this andI'll go through this real quick
and then I'll be quiet.
Also, every piece of my funnel,every piece of my funnels,
(49:19):
every time you turn around in myfunnel, there is an invitation
to my free Facebook group.
Now you go to opt into a freelead magnet.
Thank you, success page is.
Oh my God, I'm so excited foryou.
You should be excited too andit's a less than two minute
video with an invitation to myfree group.
The, the lead magnet itself.
One of the pages of the leadmagnet has an invitation to my
(49:39):
free group.
Or another offer the email thatI send to you hey, did you know
I have this free Facebook group?
I mean literally, you're notgetting away from me without
joining my free Facebook group.
Now your audience may be saying,well, they've already landed on
your list.
Why is that important?
It's important because of theway I welcomed you and kind of
blew your mind right when youjoined my free group.
I was immediately in the DMsgoing oh my God, I'm so excited
(50:01):
to see you, so excited to haveyou in this group, and I'm
trying to figure out what do youneed?
What can I give you?
You know, if one of my peoplethat joins my group says that
they're feeling invisible.
I'm going to tell me what parthas you feeling invisible?
I've got so many free resources.
I can send you a podcast, I cansend you one of my live
trainings, and what does that do?
(50:21):
That's that Nordstrom welcome,where they're like dang, she's
nice, she's helpful, she's notselling me anything.
She just made me feel like amillion bucks and she wants to
help me Now.
Obviously I'm showcasing myexpertise that way, but they
will convert into a buyer whenthey're ready.
But I've got to establish thatknow, like and trust factor
(50:42):
first.
Speaker 2 (50:45):
I'll get off the soapbox now you can stay on the
soapbox.
Speaker 1 (50:50):
I'm going to give you maybe a taller, higher soapbox
to stand on.
I actually need this nextquestion, me fully realizing
that a lot of times when Iinterview folks and even when I
talk myself, the strategies thatwe you and Jamie and I are
(51:11):
using right now to grow ourbusiness many times aren't the
strategies that we used to growwhen we had to get scrappy.
Right, because businesses verynaturally have, like this,
evolution and your strategieschange, right.
So all that is to lead up tothis one question and then we'll
finish the episode.
Okay for you, facebook groupand all roads leading to that,
(51:39):
whether you guest on podcasts orwhether somebody is already on
your list, that is what'sworking great.
I want to ask if you weren'tdoing that what would be the
second strategy that you wouldlean on.
That's a good question.
Yeah, so if I didn't have myfree Facebook group, I would be
the second strategy that youwould lean on.
Speaker 3 (51:55):
That's a good question.
Yeah, so if I didn't have myfree Facebook group, I would be
thinking of another top offunnel strategy, and I think
podcasting is a great one.
Speaker 1 (52:03):
Okay, why.
Speaker 3 (52:05):
Well, because you can reach an audience on a global
scale, whether they are onsocial media or not.
Podcasters I heard this theother day when I was out walking
podcasters are doers, they areproducers because they're
usually on a treadmill listening, or they're driving to work
listening, or they're driving toget their kids, or they're
washing dishes, or they're doingsomething making the bed, doing
(52:26):
the laundry, whatever.
They are productive people andI.
I could be wrong about this,but I think the income level of
podcast listeners is a littlebit higher on average than other
demographics.
I could be making that upcompletely.
I don't know.
Maybe we should cut it.
Speaker 1 (52:40):
I'm sure, dear listener, you could just open up
chat and ask Kat.
Speaker 3 (52:46):
Right Was Tracy Beavers right when she said so.
If I'm wrong, just ignore it.
But also, the podcast shows donot expire unless you take your
show down.
So, like years from now, if I'mstill doing the show, people
will find me, people will findthis episode as long as this
show is in existence, versus ifFacebook disappeared tomorrow.
(53:08):
There's a big strategy thatI've just lost, so I've got to
think of a way to bring peopleinto my world top of funnel to
warm them up, but also to buildthose relationships with them,
and so that's where, if Facebookdisappeared, I would be fully
focused on the podcast, probablyincorporating more SEO and
(53:31):
Google Analytics and things likethat than I am now, and AEO,
which is a new thing I'm hearingabout.
Speaker 1 (53:37):
Oh, I haven't heard about that.
Speaker 3 (53:38):
And I can't remember what the A stands for, but it's
basically when people becausepeople are not using Google as
much as they are using ChatGPTas a search engine to ask
questions of.
And so AEO is where you want to.
Is it artificial engineoptimization?
Maybe is what it stands for,but versus SEO, aeo is where, if
(54:01):
somebody types in I want toknow a business coach that
teaches visibility and listgrowth strategies my name has to
appear.
Speaker 2 (54:08):
Or.
Speaker 3 (54:09):
I need a free Facebook group where I can
promote anytime for onlineentrepreneurs.
Da, da, da, da da.
My group has to appear, and sowe need to start thinking about
the analytics in our favor.
When it comes to the AI tools,we want to appear when somebody
asks for something in our world,like you guys paid ads.
You want ChatGPT to go.
(54:29):
Oh my gosh, you have to callKwejo and Jamie.
They may be in China, but we'llcheck and see you know.
We'll check and see, you know.
So I would be employing more ofthose strategies organic again,
because if social disappeared,that's what we would have left,
and then that inbox really beingmy playground where, instead of
(54:50):
being able to have a DMconversation, I'm really working
hard to get those replies backand that conversation going and
those info, calls booked andstuff like that.
Speaker 1 (55:00):
I love the answer.
Speaker 2 (55:02):
Yeah.
Speaker 1 (55:02):
I mean I can.
Obviously we can second that,because a lot of what I do is
producing podcast episodes andJamie's here working alongside
of me pitching, I would say, toan extent, like-minded podcasts.
But really she does focus onlike, who does she think we
would get along with?
But within that, looking atpodcasts that we can partner
(55:25):
with that serve the same onlinecourse creator that we serve,
but in non-competitive,complimentary ways, if you will.
Speaker 2 (55:33):
So I agree.
Speaker 1 (55:36):
Your podcast is called the Create Online
Business Success.
Dear listener, I'm telling youthat again so you can go down to
the show notes below if youwant to hear more about Tracy or
more from Tracy and, of course,Tracy.
Your free Facebook group islinked in the show notes below.
(55:57):
What's the final thought thatyou want to leave the listener
with before we say goodbye?
Speaker 3 (56:02):
It's a great question .
I end every live training,every podcast, saying pretty
much the same thing, and it isthat being an entrepreneur is
freaking hard.
It's a roller coaster.
Some days everybody wants tobuy what we're selling, other
days people cannot remember ourname.
And the biggest thing I wantthem to understand is that they
are not alone feeling that way.
You know, it's really hardsometimes when all we see is the
(56:25):
highlight reel and the successstories.
And then we're over therewondering what's wrong with us
and why isn't our businessgrowing faster?
And if you think you're alonefeeling that way, you're
absolutely not faster.
And if you think you're alonefeeling that way, you're
absolutely not.
And that is where it is socritical to get into a community
of like-minded people who arebeing honest, going through the
same thing you are, so that youcan shore each other up, because
(56:46):
a lot of times our friends andfamily don't understand, you
know.
So, anyway, just know thatyou're not alone, get into a
community of support and justkeep going, don't.
Just don't quit.
Be willing to do whatever ittakes to get where you want to
go, including going to get apart-time job or doing DoorDash
or something like that.
Speaker 1 (57:06):
But just don't quit, just don't quit.
It's really hard.
Speaker 2 (57:11):
It's so true.
Speaker 1 (57:12):
Jamie, weren't we just walking with our brand new
nine-year-old daughter lastnight in Mexico City and you
were telling her about, like herbirth story you know for?
Speaker 2 (57:22):
the ninth time, but now she remembers more.
I think it's not the ninth time, because she probably didn't
start telling you until she wasfive.
Speaker 1 (57:29):
But didn't you just say, jamie, that just I think
Elaina Faith, our daughter, waslike well, did it hurt though?
Speaker 2 (57:37):
And you were like, yeah, I'm like, yeah, it hurt.
She's like why did it?
Speaker 1 (57:41):
hurt.
I'm like, why did you do itthen?
I'm like, because you had a bighead and you came out of a
small hole you know, and thenshe was like I don't think I
want to have a baby andsomething, and then we were just
saying that like, but mostwonderful things, and we're like
, you're wonderful, elena faveand I said you were absolutely
worth it yeah, most wonderfulthings are difficult yes, yes,
(58:02):
aren't they things are the mostwonderful things as well so I
love that oh
Speaker 2 (58:10):
right we're gonna leave you with a teardrop at the
end and one of the things Ithink, one of my favorite things
you said at the beginning ofthis episode, tracy, was I had
to get scrappy and creative andI feel like we could make, I
don't know, stickers with thator something.
Get scrappy and creative whenthings aren't working out.
You've got to find those ways,and what you said as well if you
(58:37):
have to get another part-timejob or you have to do something
else, like it's okay, you know,like yes it's okay, we're gonna
say goodbye, all right thank youso much for having me.
Speaker 1 (58:47):
This was so much fun it is and it was, and I think
you need to be here again.
I would love that all.
All right, dear listener, untilthe next time that you see us
or hear from us, take care, beblessed.
And what's the next part?
Speaker 2 (59:04):
We'll see you soon.
Bye.
So 61% of other listeners maybe you're included
are making under 50 grand a year, and I know this because when I
asked on this podcast pollsurvey that I'm hopefully you
can fill out too, when I askedwhat podcast topics would help
your online course business growthe most, some of the responses
(00:20):
were what to focus on now as asolopreneur and stop doing all
the things, and so, if that isyou, today's episode is going to
help you out a lot.
We are featuring a visibilityand list growth strategist,
tracy Beavers, and you'll learnhow to gain visibility online
(00:40):
with ease and easy ways to growyour email list on Facebook.
And if you haven't told me yetwhat kind of episode topics
would help your online coursebusiness grow, then please take
90 seconds to fill out the shortsurvey.
It's linked in the show notesbelow.
If you're listening on an audioonly platform, because this
podcast is for you and we wantto produce.
(01:03):
My wife and I Jamie here wantto produce the content that you
need.
So now about Tracy it's herbelief that everyone should have
the opportunity to use theirgifts and talents to build the
business of their dreams, andJamie, that's our belief too.
Speaker 2 (01:19):
That's our belief too , we couldn't agree more.
Speaker 1 (01:22):
We're with you, Tracy .
Speaker 3 (01:23):
It's awesome, yeah, I love that.
Speaker 1 (01:26):
But, yeah, we do sincerely believe that God gave
you gifts and talents andpassions and that, as an online
course creator or coach, you getthe opportunity to help people
have a transformation in theirlife.
In fact, the people that you orthat were meant to learn from
you, whose lives are meant tochange from us, are waiting for
(01:48):
us to show up and continue togrow our businesses Right Tracy.
Speaker 3 (01:52):
They are Absolutely, and you know what.
It expands beyond the onlinespace.
I think, whatever gift andtalent you have been given
whether you have a gift for signlanguage interpretation, or
teaching Spanish, or being aphysician, or being a dentist,
or counseling children, orbuilding an online business it
doesn't matter what it is.
I think it is our duty aspeople who are, you know, humans
(02:16):
on this earth, that we'regiving gifts and talents by God.
That's my belief that we usethose in the furtherance of
other people, because that's whyhe gave them to us in the first
place.
He didn't give them to us justto hide them and not do anything
with them.
You know so, and even if youcan't do your user gifts and
talents in a full-time capacityyet, you could still do it as a
(02:37):
side hustle or you knowsomething that just brings you
joy.
But as long as you are usingyour gifts and talents, I think
that's the key, that's, whenyou're in alignment with what
you were put here for.
Speaker 2 (02:48):
Man this is already a great Instagram real soundbite
right here Let me read the restof your bio.
Speaker 1 (02:59):
So as the CEO and founder of Tracy Beaver's
Coaching, tracy has a proventrack record of business growth.
With an award-winning careerspanning 20 years, tracy has
guided hundreds of entrepreneursto grow their business
visibility through organicmarketing strategies.
She is a public speaker and apublished author, dang and she
(03:23):
has been featured by CBSTelevision, the Wall Street
Journal, vanity Fair, lingerieand Kajabi.
Shout out to Kajabi.
We use Kajabi.
She's the creator of the topranked business podcast, create
Online Business Success, andthat will be linked in the show
notes below.
(03:43):
If you're not watching this onYouTube, you've only heard her.
But click in the show notesbelow over to this episode on
YouTube so you can see her.
Tracy, welcome to the Art ofOnline Business podcast.
Speaker 3 (03:54):
Thank you, I'm so excited to be here.
I feel like we're friendsalready, even though we just met
.
Speaker 1 (04:00):
We do have a vibe.
Speaker 3 (04:01):
I can confirm that after like a bit before we hit
record.
Yeah, Like I feel like if welived closer together we'd go
have coffee.
Speaker 1 (04:08):
Yes, right, agreed.
Speaker 2 (04:11):
Speaking of which, where are you based?
I was just going to ask you.
I was like wait, where do youlive, tracy?
Speaker 3 (04:14):
I'm in the US, I'm in Arkansas, hence the Southern
accent.
I don't think I'm like, ohreally, a hint, it's a hint.
Speaker 1 (04:26):
So are you like a transplant or born and raised in
Arkansas?
Speaker 3 (04:29):
So I was born in St Louis, missouri, but we moved.
When I was two, we moved downto Fort Smith, arkansas, and
that's where I was raised.
And then, when I went tocollege, I went to Tulsa
University, tulsa, oklahoma,about two hours away.
Didn't stray very far and thennever thought I'd go back to
Fort Smith, but I did and, longstory short, I now live in
Little Rock.
I moved here in 2010 for my nowsecond husband, john and I, to
(04:53):
be married, and we raised mychildren together.
It's been great.
Little Rock is an amazing city.
Speaker 1 (05:01):
If you've never been here, Cool, I have never been
here.
Speaker 3 (05:08):
It's gorgeous and the people are really nice and the
food.
There's so much good food, likeall kinds, it's not just
barbecue and cheese dip.
There is so much good foodwe're not just barbecue and
cheese dip.
We're not just barbecue andcheese dip.
Speaker 1 (05:24):
We have other things, all right.
So the listener is like maybethis is me, I'm growing, but I
haven't hit 50K months.
I was going to say months, 50kyears yet.
And I want to know what to doright now, and we're definitely
going to get into the importanceof having an email list and
(05:45):
email building strategy.
I especially love how you talkabout how to build a list of
buyers, but before we get there,on your Facebook page you have
this quote front and center thatsays learn how to grow your
email list, attract your idealclients and get consistent
income without paid ads Right?
(06:07):
Can you break that down a bitLike?
Tell us a little bit more.
Speaker 3 (06:11):
Yeah for sure.
So I am an organic strategist,as you said.
All the visibility and listgrowth strategies that I teach
have your leads coming in onautopilot, organically.
Now this kind of happened.
You know, I feel like some ofthe things we go through as
business owners literally set usup for our successes and it
(06:31):
might, at the time, feel like afailure.
So when I first started, I wasbuilding this business alongside
my full-time corporate salesjob, because I couldn't just
quit.
My husband would have thoughtI'd lost my mind, and at the
time the kids were high schooland middle school, so we were
busy, right, and so I had tofigure out how to maximize my
time in the online space.
(06:52):
Well, I made the mistake that alot of people do.
I thought paid ads would be thesilver magic bullet, and so I
hired someone who was supposedlyan expert.
Of course, I didn't know what Iwas doing, and come to find out
I had no business running paidads because I didn't have proof
of concept yet I didn't have aviable offer.
(07:12):
And so I wasted thousands ofdollars and that was like, oh,
that hurt, right.
And so that made me pause on,okay, paid ads don't look like
the thing for me, what can I do?
And so that's when I developedall of my organic strategies,
because, coming into the onlinespace, I knew the importance of
having an email list A lot ofthe big people that I was
(07:34):
listening to their podcasts andstuff.
They were talking about listgrowth, list growth.
You got to have an audience andthat made sense to me because I
also didn't do that part before.
I went to launch a course and Iwas like, okay, why isn't
anybody buying this?
And I was like, okay, well,because you don't have an
audience of buyers yet.
Tracy Beavers, what you know,duh.
And so so I had to say, okay, Igot to grow the email list.
(07:56):
And so all the list buildingcourses out there that I found
they taught you how to identifyyour ideal client, which is
super important because you'vegot to know who you're talking
to.
And then they taught you how tocreate a free lead magnet and
put it out on social media.
And I was like, okay, cool,done.
And I had like three leadmagnets.
They were doing well and mylist was growing.
But I wanted out of thatcorporate job so bad and I
(08:17):
thought there has got to beother ways to grow this list and
so I had the last one.
Over 20 years I spent in sales,business development, marketing
and insurance.
Was was initially, yes, my first, my first career out of college
, and then then about in 2005, Iswitched into really the
focusing of sales and marketingand business development.
(08:40):
But I had to get scrappy andcreative to have the
award-winning sales career thatI had.
I had to figure out ways to setmyself apart.
I had to get scrappy andcreative to have the
award-winning sales career thatI had.
I had to figure out ways to setmyself apart.
I had to figure out ways to dolike you hear what people say, I
zig when other people zag, orwhatever it is.
So I just had to think outsidethe box and so I thought, okay,
you're a smart girl, you canfigure this out.
And Facebook was my platformand I thought I'm going to look
(09:01):
at every nook and cranny of thisplatform and I'm going to turn
every nook and cranny into alist growth funnel, and so in
all, I developed over 10strategies.
I think five or six of themhave to do with Facebook, but
then we move into the power oflive video, no matter what
platform you're on.
(09:25):
Then we move into the power ofnetworking, collaborating like
we're doing right now, becausethat network can explode your
list growth like crazy.
And then we look at things liketurning your existing clients
into your best source ofreferral, because that's a great
list growth strategy.
And so I started developingthese strategies and when I
layered them in the right order,that's when the list growth and
the lead started to happenautomatically.
Every day, in the background ofmy business, where I don't have
to think about list growth,people ask me all the time.
(09:47):
They're like well, you musttracy, you must set aside 15
hours a week to work on yourlist, and I'm like I really
don't.
I focus on the strategies that Ihave and they grow my list, but
based on the activity that I'mdoing.
So that's how that sob storycame about.
Then Then I tried to run paidads again a couple of years ago,
because I'm a slow learner andI thought I found another expert
(10:08):
and she's really great.
I don't know.
I still didn't know what I wasdoing, but she taught me more
than anybody else.
Again, wasted thousands ofdollars, and I'm like okay,
that's it, I'm done.
I really am never going to runpaid ads again.
Speaker 2 (10:26):
So, as we always say, jesus, saves Facebook and
Instagram ads do not.
That's funny and I like how yousaid before, like you when you
first started, you're like I'mgoing to do paid ads, but I
didn't even have an offer thatwas already converting Right.
So, but what would you say tothe online course creator who is
growing, wants to grow faster,but they're not yet ready to run
Facebook and Instagram ads?
Speaker 3 (10:47):
Yeah, they're so what do?
They do All the free strategiespossible.
Let's do all the free stuffbefore we do anything expensive
and paid, because really thosepaid ads are an experiment and
for some of my clients they workreally well.
I think it depends on theaudience.
Really, I have some long armquilters that I have helped
develop online businesses andthey can look at leads for like
(11:10):
long arm quilters.
Speaker 1 (11:17):
Quilters.
Not that their arms are long,but this is a type of quilting.
Speaker 3 (11:22):
No, there is some species.
No, I'm just kidding, no, theirarms arepecies no.
I'm just kidding.
No, they're super long.
Speaker 1 (11:25):
No it's so funny Anyway, so that's really funny.
Speaker 3 (11:31):
No, they use.
They use a machine that'scalled a long arm quilting
machine.
Okay instead of using like alittle sewing machine.
Their machine is really longand it moves over that like
you've probably seen them onYouTube or Instagram or
something.
Speaker 2 (11:46):
And so absolutely not watching quilting.
I have a couple of clients inlike the quilting, sewing niche
as well.
But that's interesting.
Speaker 1 (11:55):
We digress, we're in the middle of saying that you
have seen some of those clientswho are using Facebook ads.
In that long arm quilting nichewe're getting super.
You brought to say really 25cents, 25 cents yeah.
Speaker 2 (12:09):
I know.
Speaker 3 (12:10):
And they and they were actually converting.
So so people say, well, youhate paid ads, you don't?
You know, I'm like.
It's not that I don't like them, it's that they didn't work for
me.
And in the, in our audience,the coach coach, the coaches,
consultants, course creators,that's an expensive audience,
for at least I have found so.
Anyway, yeah, it's not that Idon't like paid ads.
(12:33):
If I have a client or studentrunning them, I always just say
just be careful, just be careful, let's do all the free stuff.
Speaker 1 (12:39):
Yeah, so when it comes to Facebook.
Speaker 3 (12:44):
There's some really basic things you can do that are
going to get you visibility andgrow your email list at the
same time, and one of the thingsI love to teach is how to turn
your Facebook personal profileinto a list funnel, an actual
growth funnel, growth funnel.
(13:06):
So yeah, so when you landed onmy Facebook personal profile and
you saw my cover photo.
Speaker 2 (13:11):
It showcases my free Facebook group.
Yeah.
Speaker 3 (13:12):
And at that hook at the top of list growth leads
income.
That's what my audience wants,so I lead with that to get their
attention.
Then I have an invitation tocome join the group.
And if you notice, I have aclick here button on there.
It's just a graphic, becauseyou can't put anything.
That is just a graphic.
You can put a hyperlink onthere, but it's not going to
(13:34):
actually be hot, it's not goingto go anywhere.
But if you notice, when youclick on that cover photo, what
happens, I see the whole coverphoto.
Correct and over on the right, adescription box has opened up.
Speaker 1 (13:46):
Oh yeah.
It's right there, I'm lookingon my other monitor right here
off camera.
Speaker 3 (13:51):
It's right to the right.
A lot of people do not knowthis.
I'm giving away one of mysecrets just for you guys and
your audience.
So, if you look at that, though, it's the what's in it for you
to join my Facebook group, andthe hot hyperlink is right there
.
So if somebody doesn't have afree facebook group, if they
want to showcase yeah, if theywanted to showcase a lead magnet
(14:14):
, they would just make a reallysexy hook at the top about the
lead magnet.
What's in it for me to grab itwith a click here directive or
join here directive, so theyknow to physically click the
cover photo.
Yep, there we are.
There we are that is.
Speaker 1 (14:32):
That's pretty genius.
From here we click the imageand then boom, there's the link
to go into your Facebook groupand your Facebook group
strategies.
I know this isn't the focus oftoday's podcast, but they're
quite evolved.
I actually had not seen some ofthe stuff you did.
After we talked in our FacebookDMs and then a link to your
(14:54):
group and some other thingsshowed up.
I was like this is next level.
Speaker 3 (14:58):
Yeah.
So a free Facebook group isanother list growth strategy
that I teach.
To me it makes sense about ninetimes out of 10 for a business.
Some of my students and clientsit doesn't make any sense for,
but most of them it does, andthe reason why is because so my
audience and your audience, forexample, they really want
communities where they can be acommunity.
(15:19):
There are so many Facebookgroups out there where everybody
is just spamming each other,posting stuff, not commenting,
nobody's talking to anybody, andI created my free Facebook
group for that reason.
I couldn't find one that Ireally liked and I thought, well
, all right, I'll just build it.
And so and at the time I wasstill working the corporate job,
(15:39):
so it was like me, my husband,who was an admin, I think, I put
my sister in there and I askedsome friends and family.
I mean, it was like sad.
It was sad sack for a while.
But the way my free group grows, my list, is because of the way
the membership entry questionsare set up.
So, like this whole thing I'mdescribing to you is like a big
old puzzle piece.
(16:00):
So the free group membershipentry questions we write them in
a way that makes people want togive us their email address and
in a way that's GDPR compliantfor my people that are in the UK
, germany, places where thatreally matters.
And so then somebody wants tojoin your group.
They get on your list, goalachieved.
(16:20):
Then you have an opportunity towelcome them in with a DM that
makes them feel like they'veentered a Nordstrom store.
You know how it feels when youenter a Nordstrom.
Speaker 2 (16:30):
Yeah, and you walk in and they go.
Speaker 3 (16:33):
So great to see you.
What are you looking for?
And you go men's shoes and theygo.
May I take you over to themen's shoes and then they come
back later.
How are you doing?
Do you need anything else?
Oh, I think I want to look at awatch.
Let me walk you over.
That is the experience we wantpeople to have when they come
into our world, and that's oneof the best places to do it is
in a free group, and the reasonwhy the free group is so great
(16:54):
is because it's an easy yes foryour audience, because I'm going
to tell you, I've got this freegroup full of online
entrepreneurs.
We've got like 3,800.
You can promote your stuffanytime, which is something
everybody's looking for.
It's not a spam fest, believeit or not.
You can network with otherpeople.
You're actually encouraged todo that.
You can answer questions forpeople that ask a question that
(17:15):
you know the answer to.
So it's literally thisecosystem, and along the way, I
have a chance to get to knowthem, they get to know me.
They will, at some stage,convert into a buyer.
Now, whether that happensimmediately that remains to be
seen, but it's my job to buildthat relationship.
Get them onto my email list andthen have that DM conversation
(17:35):
and that inbox conversation withthat person.
Okay, yeah, so the okay.
So the personal profile.
If you don't have a freeFacebook group, that's okay.
Showcase something that leadsto your list growth.
Now, if I have a student,students will say to me well, I
have a podcast.
Awesome Podcast can grow youremail list.
As long as you say something togrow your list in your audio
(17:55):
and you put it in your shownotes, you can showcase your
podcast.
I would rather see somethinglike a lead magnet though, quite
frankly, just to really makesure we get them on the list.
Speaker 1 (18:13):
My Facebook.
Sorry, that's okay or you canask.
No, I was just going to inserta very self-serving little ad
for my lead magnet, since yousaid Well, what is it?
Here we go in 20 seconds.
No, but if you're listeningright now, of course, we are
Facebook and Instagram admanagers and we believe
thoroughly that anyone who runsFacebook and Instagram ads
should have the same strategythat we use to get the highest
(18:34):
quality lead at the lowest costpossible, and so I took the
framework, the same one thatkeeps me getting clients and
keeps my clients happy, and Iput it into a mini course and,
yeah, it's in the show notesbelow.
It's normally $37 and it'sdiscounted to $17 for you, dear
listener.
(18:54):
All right back to the episode.
Speaker 3 (18:56):
That's amazing.
Speaker 2 (18:56):
The ad testing cheat code is what it's called.
Speaker 1 (18:59):
It's called the ad testing cheat code, but it's in
the link in the show notes below, so you'll see the link as soon
as you click over to the page.
Speaker 3 (19:06):
I love that Crazy yeah.
Speaker 1 (19:08):
I feel like you just gave a very tactical bonus to
this episode.
Like, dear listener, do thatwith the banner that you had at
(19:28):
the top of your page and theprofile, not the profile, the
description that popped up whenI clicked the click here banner.
Click your button on the bannerand it's like here we go.
Here we go and, boom, join thegroup.
That is ninja.
I have not in the what are welike?
Speaker 3 (19:40):
170 plus episodes let's just say you were gonna
say years like y'all look greatright, I know, but no, I haven't
seen that.
Speaker 1 (19:50):
I've interviewed a lot of people and I haven't seen
that.
Speaker 3 (19:52):
So that was a ninja, well and the other thing is go
over to your facebook businesspage, use the very same cover
photo, the very same descriptionbox.
And a fun fact when I go intopromotion for my eight-week
group coaching program becausewe launch it three times a year
I change the cover photo toshowcase the live masterclass
(20:12):
that I'm having.
Every time you change thatcover photo that is public
information People get anotification.
That's visibility.
That's visibility.
They may not say anything, butthey're going to see it.
Every time you change yourprofile photo I used to change
mine once a quarter before Ibecame meta verified I would get
three to 400 comments oh, mygosh, that's a gorgeous photo.
(20:33):
Did they buy anything?
No, did they join my list?
Maybe, but it gave me anopportunity.
It gave them an opportunity tosee me again.
They're like oh, I wonder whatshe's doing Checking out my
personal profile.
I could easily have slid intothe DMs.
Thank you so much forcommenting on my photo.
How are you?
How's?
the fam Are y'all still inMexico, you know.
(20:53):
And then that DM conversation,y'all.
It's where we've got to makethe connections.
We've got to get people ontoour list so we can have inbox
conversations, and then we'vegot to make connections where we
can get into the DMs and get toknow people.
That's where the businessgrowth is going to happen.
Speaker 1 (21:08):
Agreed Spoken like a true visibility and list growth
strategist, I want to take alittle detour before we get to
more email list buildingstrategy.
I want to take a detour becauseon your website I saw that it
said in your second year ofbusiness you were hitting
(21:28):
consistent five figure months.
And I'm being a bit tongue incheek.
But what took you a whole yearto reach five figure months?
Speaker 3 (21:39):
Right.
Speaker 1 (21:41):
Right, I know, I feel like.
I feel like, just like me wholistens to online podcasts?
You know about building, youknow online businesses and
online course memberships, andfor online coaches too, and you
too, dear listener, I feel likemaybe we have an unrealistic
expectation of how much money wecan make and how quickly, right
(22:03):
?
Speaker 2 (22:03):
right.
Speaker 1 (22:03):
Because podcasts tend to feature folks who did really
well and you don't really hearthe challenges and all the left
turns they took before theyoriginally or before they
actually turned right like theymeant to turn.
So I'm super curious like whatdid it take you a year to reach
five figure months?
And like what's the reality ofhow long it takes folks to get
(22:24):
there, like cause you're a coach?
And like what's the reality ofhow long it takes folks to get
there, like cause you're a coach?
Like what are you seeing?
Speaker 3 (22:28):
Yeah, no, I love this question so so much because I
can get on a soapbox about it.
Actually, because part of thefrustration I have with the
online space is that there's alot of big people making it look
like you can just come in, putup a shingle, create an offer,
put it out there, you're goingto make money, boom.
They don't talk about thestruggle.
(22:49):
They don't talk about the factthat things take time to build
and grow and and and get yourtraction on.
They don't talk about theexpenses that go along with it.
Right and so and then.
The other thing that frustratesme is when somebody says
they're having five figuremonths used to.
I would be like, oh, what'swrong with me?
(23:10):
Why am I not doing that?
What I should have been askingis what's their profit margin?
Hmm, you know very goodquestion.
Yeah, Because if I'm making fivefigure months and I've got like
a 50% profit margin, I'm doingpretty good, Right.
But if I'm making you know mathis so hard for me If I'm making
$100,000 a month and my profitmargin is 5%, you know what I
(23:35):
mean.
Speaker 2 (23:36):
Those two businesses.
Speaker 3 (23:37):
On the face of it, those two businesses don't look.
One looks like it's doingbetter than the other, when in
reality, I want to know how muchmoney you're taking home Right,
and I want to know how muchmoney you really want to make.
That's the other thing that Igot caught up in.
When I first started, I thoughtI'm going to be the next name,
a big name, right, with a20-person team and making a
gazillion dollars a year.
(23:58):
And I'm sorry, I'm 55 years oldand that has changed.
Speaker 1 (24:02):
Yeah, plus how long does it take to do that, and the
whole skillset of being aleader that can manage.
Speaker 2 (24:10):
Yeah, and there's some people that are like I'm
cool, making an extra two, three, five grand a month.
You know their stay at, stay athome, mom, and they're just
wanting like a little sidehustle for some kids activities
or extra grocery money or yeah,or putting it away for the kids,
college.
Speaker 3 (24:30):
I mean, we have to ask ourselves so.
So when I have a student or aclient that's comparing
themselves to somebody else, Ihave to ask them what is your
enough number?
What do you want to make?
What do you?
How do you want this businessto feel, day in, day out, week
in, week out?
Because the reality was, I'dlike to have six pack abs, but
(24:51):
am I willing to give up cake andwine to get the six pack abs?
No, I'm not.
So was I willing to give up alot of time and hours and money
and frustration to buildsomething that may?
You know what I mean.
I was just like I don't knowabout this.
So back to your question,though, about how long should it
take.
I think we put too much pressureon ourselves to get there fast,
(25:12):
and for me there's not a silverbullet, there's not a fast path
.
What it takes is consistencyand patience and being willing
to do the same thing over andover test it, tweak it, pull it
back in, zhuzh it up, change afew words if you need to on your
marketing messaging.
Throw it back out there.
(25:33):
See who bites.
If that doesn't work, pull itback in.
You know what I mean.
It's like constant until youcan get to a point like I'm at
right now.
We just did launch number 10 ofmy program.
In launch seven we were able todo more of a rinse and repeat
style because we've got itnailed down.
But it took seven times oflaunching this program of me
(25:55):
being patient and consistent andnot beating myself up if it
didn't work great, and beingwilling to do the research and
being willing to throw it to,zhuzh it up and throw it back
out there and see.
You know what happened, yeah,and so I think also, though,
remember I was buildingalongside my corporate job, and
so that took about a year and ahalf.
And then in I don't rememberhow much money I made in the
(26:17):
first full year of business, butI I felt like in the second
full year because I was able tobe super intentional and not
distracted by a corporate joband all that other stuff that I
that that's where the growth,the traction, really started to
happen, because I was able toreally focus.
But I have to tell you I put ina lot of hours.
Speaker 1 (26:38):
How many?
What did the average peoplelook like back then?
Speaker 3 (26:42):
you.
I put in a lot of hours.
What did the average week looklike back then?
So I treat this like afull-time job.
I am up at 6.30.
I am working by 7.30.
Now I will take a lunch breakand I will make sure that I'm
wrapped up by 5.30 when myhusband comes home.
Thankfully not thankfully, butnow we are empty nesters, so
it's me and the dog, so nobodyreally needs us during the day.
Right, that's a littledifferent than most people.
But I think you know anotherthing that I see people.
(27:06):
I think if people started toactually treat it like a
business and like an actualthing they needed to focus on
eight to five, monday to Fridaythat they would have more growth
and they would have that growthfaster.
And then there gets to a pointwhere I wasn't having to work
weekends anymore.
I wasn't having to spendevening time working on creating
(27:32):
something, because I'd spent mytime during the day visiting
with clients and bringing inmoney, and so that's what's been
nice.
In the last few years I'venoticed the shift of oh, what do
you mean?
I don't.
Oh, gosh, it's Saturday, all mywork's done, huh, maybe we
could go do something fun, Imean, for a while that didn't
happen.
You know, that's just myreality, though I I really
wanted to build this businessand my family was on board.
(27:53):
Now, I didn't miss out oneverything and I'm not, you know
, wasn't working 24 seven, but Iput in a lot of hours, but it
wasn't that second year that youwere able to quit your
corporate?
job.
So I was able to quit thecorporate job a year and a half
into building Okay, but thenthat second full year of just
(28:15):
building this business.
So actually, if you think aboutit, I was three years in before
I hit five figure monthsconsistently.
I was hitting them in years oneand five figure months
consistently.
I was hitting them in years oneand two, but it wasn't
consistent.
Okay, does that make sense?
Oh, sorry, does that make sense?
Speaker 1 (28:31):
Yeah, it does, yeah yeah, I have a couple of
follow-up questions.
Yeah for sure.
Leading into those, I'll saywell, jamie could say we relate
with the working in the marginhours you will while having a
daytime job.
A bit of our story.
The listener might not know oryou might have heard before,
(28:53):
listener, but back when we werein China, tracy teaching
full-time the first thing we did.
Well, jamie showed me thisarticle about this guy who took
like a mid-career sabbatical andshe's like you could do this,
you could start this languageteaching.
This is my previous business,teaching Mandarin Chinese, so
you could start this languageteaching business.
(29:14):
It was fun and I rememberspending so much time.
It actually took me about twoyears before I reached high
four-figure months not quitefive-figure months and I
remember the feeling.
Remember when I was launchingthe group coaching program.
It was like $6.97 or $7.97,something like that.
(29:35):
I remember the feeling launchingmy very first one in Instagram
stories and getting like eightpeople to sign up for this
program.
That would start in I don'tknow about three weeks time and
then that going well and, beforeit was finished, me launching
it again and having like 12 ishpeople sign up and then, before
that second round was finished,launching it again.
(29:57):
But that took like two yearsand I was I would say I was slow
and the thing that's yeah, liketwo years, and I was.
I would say I was slow and thething that sped things up for me
was I just paid to be in agroup coaching mastermind.
And then they looked at me.
I'll never forget.
They're like Quajo and they ranthe numbers quickly because
they're all like super savvy andI was the stereotypical dumbest
guy in the room and you neverwant to be the smartest guy in
(30:20):
the room.
I definitely literally was the.
At any rate, it was quiteintimidating, but I remember
they calculated how much I wasmaking per hour and it was like
I think it was like sevendollars no, no it was like 97
cents, something, really reallylow, it was really low, it was
really low.
They're like you can learnMandarin Chinese from you for
like 96 cents an hour and I waslike, oh, but they did it in
(30:41):
such a positive, like we'regoing to come here and support
you and that actually forced meto launch my group coaching
program Before day two of thein-person portion of the
mastermind.
They were like you will launchthis.
Like now in your stories we'renot letting you leave this right
(31:02):
like now, like now in yourstories right when you leave,
and I was so scared anyway, allI can say is it took me two
years and it took you you saidabout three years before you hit
consistent, consistent,five-figure month, even though
you had hit five-figure monthsbefore yeah, it was just
sporadic.
Yeah, so to summarize that howyou?
What would you say to encouragethe listener who has thought
that well, wherever in theirpast?
(31:24):
50k, 50k, 50K, yeah, 50,000years and onward?
Speaker 3 (31:29):
Yeah.
So first of all, they need toknow what, what income do they
need to make to keep the onlinebusiness going, and but they
have to be willing to do what ittakes.
So like sometimes I willrecommend to a student go get a
part-time job.
It's okay.
Some of my students have goneback to full-time jobs.
(31:51):
They've not given up on theirdream, but they just got to a
point where the stress of themoney was too much and it was
overshadowing any growth theywere going to have.
Speaker 1 (31:59):
I mean.
Speaker 3 (32:02):
I knew that for myself.
That's why.
So, when I decided to do thisand my husband and I talked
about it, I knew I didn't wantto quit that full-time job
immediately.
Because I know myself beingraised without a lot of money
and having money mindset thingsand having money be a stressor
for most of my life and theamount of money I make tied to
(32:27):
my you know self-worth and allthat crap that we go through.
I just knew.
I just knew I couldn't do it.
I didn't want, I just didn'twant that.
But what I did do was I went,was very honest with myself.
I went through all the billsand things that I paid for our
house and I committed to myhusband that I will not lower
the amount that I'm putting inour retirement account.
That will stay the same.
Cause he was like we've workedso hard to get to this point.
(32:47):
You know we're on track toretire in about seven years and
he's like you know we got tomaintain that.
I said that's absolutely fineand I also didn't want the kids
to have to go.
I didn't want to say to thekids no, you can't have a new
pair of shoes because mom's notmaking any money.
I just that was not okay withme, so I chose to build
alongside the corporate job, butwhat that meant was putting in
hours in the evenings and on theweekend and being very honest
(33:10):
about that, and even when Ididn't feel like it doing it
anyway.
So I think we have to be willingto do what it takes to get
where we want to go, and we haveto be honest about it.
I could not sleep in until 10o'clock on a Saturday.
It shouldn't happen and expectto grow a business no, I
couldn't just not work thebusiness during the week, at
(33:31):
night, a couple of days a week,and expect it to grow.
That's not realistic.
So I think, first of all, Iwould like for them to tell if I
was helping somebody throughthis, I'd be like okay, what is
the amount of money you need tomake every year to keep the
lights on, to sustain yourselfwithout stress, to sustain the
business?
And if that's 50K a year, thenI want to look at how big is
(33:56):
their audience.
Do they have a list yet?
What is their offers?
What are they priced?
How?
Yet what is their offers?
What are they priced?
How often are they promotingthose offers?
There's another mistake I seepeople making.
One of my students had a $97offer.
She helps caregivers of peoplewho are helping somebody that's
going through dementia.
Beautiful use of her gifts andtalents.
(34:17):
And she said to me well, Ithink I need to create another
offer, because this one nobody'sbuying it.
And I said hold on.
How often have you promoted it?
And she said, well, I postedabout it on social media a
couple of times and I emailed mylist once about it.
Speaker 2 (34:31):
And I was like okay, I said.
Speaker 3 (34:35):
I said here's what we're going to try.
First I said nobody can buyanything they can't see, and so
we're going to put together asocial media strategy where you
are posting about this thing toyou, feel like you sound like a
broken record and you're prettysure everybody's sick of hearing
about it.
That's when people are startingto pay attention, Right, and
we're going to create an emailsequence not a sequence, but an
(34:57):
email strategy that feels goodto you, where you are telling
people about this and we'regoing to do this and see how it
goes.
Two weeks in, she made $2,500.
I was like, wow, okay,organically, without paid ads.
Speaker 2 (35:13):
That sounds very typical entrepreneur, right Like
?
I made this new thing and, well, no one bought it, so I'll make
something else.
Speaker 1 (35:19):
Make another new thing.
Wow, this is like a verystrategic episode.
We haven't even gotten to thetopic of the episode yet.
We got to a little bit of it.
We were, we're almost there,but wow, there's so much.
I'm just going to summarizethat to say use wisdom, a
healthy dose of wisdom, likewhat I'm hearing from what you
(35:42):
shared about people who you'vecoached and even how a lot of
what you said about your journeywas talking to your husband
having a very concrete plan,getting up and acting like it's
a real business.
Before you've seen those, Iguess, numbers that validate in
your mind that it was a realbusiness, like we very
(36:04):
personally had, like a worstcase scenario.
Speaker 2 (36:08):
What if you?
Speaker 1 (36:08):
make zero money and we built up enough savings to
last us for two years of zeroincome.
And thank God we took that stepbecause we had no idea that a
pandemic was going to strand usoutside of our home country,
where we had lived for two yearsin China 12 years, 12 years in
(36:29):
China, sorry, almost 12 years inChina, in Mexico and absolutely
destroy my previous onlinebusiness, like we had no idea
that was coming and thathappened at like year.
What was was that it was aboutto be two years, so let's say,
like month seven of year one oryear two year one.
(36:49):
So, anyway, all that to say isuse wisdom when you're starting
out.
We had the saving, we wouldn'tbe here right now.
We didn't have that savings, wewould be.
Speaker 3 (36:59):
I don't know what we would be doing.
Speaker 1 (37:01):
It was rough.
Speaker 3 (37:02):
That's one of the reasons why I built alongside my
corporate job is because I wassquirreling away money, so when
I left that job I could have notmade a dime, for I think it was
10 months and I would have beenfine.
Speaker 2 (37:14):
Wow, nice yeah, have that financial runway, as they
say.
Can I ask one question before?
I know we want to go jump intothe email list stuff, but was
there a time, even after youquit your corporate job, that
you were like I don't know ifthis is going to work, or like
you were maybe ready to throw inthe towel and like yeah, I
(37:36):
would so.
Speaker 3 (37:38):
so I do have those moments.
I still do believe it or not.
And anybody who says they don't, I think they're lying.
They're a liar, liar pants onfire Cause.
That's just one of those thingsthat happens to us.
But I will say that when I havethose thoughts of when I go into
a launch, I have an idea of howit's going to go, but we really
don't know how it's going to go, right.
(38:00):
And so I'm always like, well,let's just see how this goes.
But I, on the days when I think, okay, I'm just going to go get
a job, I'm just this, is it,I'm done.
It's too frustrating.
There's too many, you know,failed payments are the bane of
my existence.
People that say they're goingto come to a masterclass and
don't show up.
I mean, it's just so manythings, right, so many things on
(38:20):
your nerves.
I walk myself through theactual writing of the resume.
What does that feel like?
I walk myself through actuallyfixing the back of my hair,
cause, let's face it, on zoom,you don't have to fix the back
of your hair.
Speaker 2 (38:35):
We're all going like this I got a sweet spot back
there.
Speaker 3 (38:39):
I walk myself through , as my friend Tasha says,
putting on pants with buttonsand an outfit that actually goes
together and shoes that are notsneakers, and driving to the
interview and going through theBS of it.
I mean I walk myself throughTracy Beavers, going back to
corporate and immediately I getto the point where I'm leaving
(39:01):
the house with my clothes on andI go, nope, that's it.
It's not that I don't haveclothes on right now, it's that
I have on cute little yoga, youknow, pants and I've got socks.
I don't have shoes on.
I'm standing on my walking padCause I'm going to get that
kicked up, started here in justa minute.
But I mean like I went out andwalked the dog, I, you know what
I mean.
I'm just, I'm like, yeah, so Istill have days like that, but
(39:22):
the fact that I do have so muchin savings is comforting,
because then I can go look at myP and L.
I can see do I need to make ashift?
And then I can go look at mybusiness bank accounts and be
like, okay, if you don't makeanother dime, you're still good
for 10 months, you're still goodfor a year.
You know what I mean.
So that's kind of.
That's kind of the way I do it.
I usually, when I startthinking about the resume, is
(39:43):
when I go Nope, not doing it.
Speaker 1 (39:46):
I love that mental strategy of rehearsing.
What is it going to be like ifwe decide Cause we could right,
we've done all the hats in ourbusiness, growing them as you
have, and sure we could go backand get that job, but oh, what
does it involve?
Speaker 2 (40:03):
and so I guess the thought of it makes me kind of
get like anxious and it's likeno no, no, and we got.
Speaker 1 (40:09):
We got two kids, so like if we both went back to
work, then yeah well what arethe kids gonna do, right like
after they get out of school,but before we get home after the
five?
Speaker 2 (40:20):
I don't actually know how that works.
Yeah, like, how do people dothis who are working, both
working full time?
I'm like I can't see a worldhow that works for us.
Speaker 1 (40:28):
So let's keep doing our online businesses.
Speaker 2 (40:29):
Okay, time to get tactical.
Speaker 1 (40:31):
Time to get tactical Building.
An email building, an emaillist of buyers, please.
Not just an email list, but anemail list of buyers, please,
not just an email list, but anemail list of buyers.
If you could touch on theimportance of having an email
list just because the listenershould know, and then your best
ways to gain visibility withease and growing your email list
(40:53):
with Facebook, we're just goingto let you drop all the good
ones.
Speaker 3 (40:57):
Okay.
So, first of all, theimportance of the email list.
Now, I'm sure your audienceknows this because they're savvy
people, but let's look atwhat's going on with TikTok
right now.
It was here, people were makinga lot of money on it, then it
was gone, then it was back.
Who knows what's going tohappen.
I just pray that those peopleare building an email list.
(41:18):
Same thing goes for Facebookand Instagram.
You guys know it went dark, Ithink.
Now it's been about two yearsago for about 36 hours when the
lights came back on.
I'm in the meta leaders networkand I have been for a few years.
When the lights came back on,there were thousands of small
business owners that lost a lotof money because they didn't
have a way to find theiraudience and connect with them.
(41:40):
The people that made money werethe people like Amy Porterfield
, who sent an email to her listand she made $14,000 in that 36
hour period.
So I would rather be the personthat could still make money,
the person that could stillreach their people, and having
an email list allows you.
I like to think of when I landin your inbox, that I've landed
(42:01):
in your living room and I'm like, hey, you know how's it going.
You know, like literally,because you are landing in front
and center, to that person'seyeballs, versus social media,
where I might post something andyou might not see it for 30
days.
That has happened so many times.
I had a girlfriend that wasgetting married and I'm like I'm
(42:22):
so sorry, I had no idea whereyou're getting married.
It's because Facebook didn'tshow me her post.
Oh my gosh, you had a baby.
Speaker 2 (42:29):
Yeah, you know.
Speaker 3 (42:31):
So we have to, we have to do things that sort of
guarantee that our audience isgoing to see what we're doing.
And then also in that inbox youcan really cultivate some
relationships by sharing what'sa little bit of what's going on
in your life.
You know I'm goofy, I like to.
You know I like to overshare,probably.
But then I also try to find funways to get people to reply
(42:51):
back, because not only does thathelp the email deliverability,
but it also gives me anopportunity, like the DM
conversations, to have aconversation with that person
and it's not just me sendingthem an email.
So the email list is superimportant because we don't own
social media.
It could disappear tomorrow.
All that and you can cultivatedeeper relationships with your
subscribers and having a list ofbuyers what that means to me.
(43:14):
I am not into vanity numbersand here's, here's why I had a
client hire me last summer.
She had you're not going tobelieve this, she had 600,000
followers on Instagram.
Do?
you know, how much money she wasmaking Very little.
Speaker 1 (43:31):
Was it less than like ?
Let's just say less than 80K?
You should be making more than80 grand if you're doing it
right.
Speaker 3 (43:37):
She was making zero dollars.
Zero, zero, yeah, zero dollars.
Oh zero Yep.
She was not.
Effectively, most of thosefollowers were probably voyeurs.
Speaker 1 (43:50):
And I don't say this to I don't react.
I'm not reacting in ajudgmental way, just like I'm
reacting from a place of.
I've built my previousInstagram for the other business
was like at its height I don'tknow 27,000 followers and I
built a YouTube channel to20,000 subscribers.
It takes a lot that's a lot ofvideo editing, getting brave and
(44:14):
showing up live or makingcontent to make nothing, and
600,000.
Yeah, yeah.
Speaker 3 (44:20):
Yeah.
And it's heartbreaking it was.
It was completely heartbreaking, but that's a.
That's an example of vanitynumbers versus somebody like me
who, on Instagram I think on agood day I've got 3,800 people,
primarily because I don't reallyfocus on Instagram.
It's not been a converter forus, so it's just kind of I've
got content there.
It's not been a converter forus, so it's just kind of I've
(44:42):
got content there.
It's not a focus.
My Facebook following, I think,might be around 7,000, 8,000
with between friends andfollowers.
Linkedin, I think I have 6,000connections.
My email list hovers between3,500 and 4,500, but I have
consistent five figure monthsand I have an over six figure a
year business because I have anaudience of buyers.
I'm not trying to get to 10,000followers on Instagram.
(45:05):
I don't care if I have 10,000followers on Instagram.
When somebody is bragging aboutthat, my question is kind of
like when they say how muchmoney they made, I want to know
what were your expenses.
When they tell me how manyfollowers they have on Instagram
or YouTube or wherever I'm likeyou know, are they on your list
?
Are they buying from you?
Is it converting?
(45:26):
So, so I'm into having anaudience of people that really
want to be with me and and I'mable to really develop those
relationships with them anddeepen that trust factor so they
convert into buyers.
That's more important to methan having a big number.
Speaker 1 (45:40):
There it is.
How do we get that list then,Tracy?
Speaker 3 (45:44):
So the list growth.
So I mentioned to you guys I'vegot over 10 organic strategies
that I teach, Because listgrowth can happen with almost
everything you're doing in yourbusiness.
What I teach my students to dois put on a sticky note all
roads lead to list building.
And what I mean by that is everyaction you take in your
business every day.
(46:05):
I want it to lead to your emaillist.
So this podcast episode, thiswill lead to my email list
because I'm going to share mypodcast with people and my
podcast grows my list.
And I just shared my freeFacebook group.
My free Facebook group grows mylist.
Being on here, people will getcurious about me.
They'll go to my website.
They might grab a freebie.
(46:25):
You know this will grow myemail list.
Doing a freebie swap withanother person who has a similar
audience to me, that will growan email list.
I'm just thinking through thecollaboration opportunities
being in a bundle, being in asummit, speaking on stage, all
of those things grow your list.
But you have to be intentionalabout getting the list growth
from them.
So for another example is I hada student who went and spoke on
(46:47):
stage oh, no, no, no, it was avendor event she was doing and
she came away from it.
She said I don't think anybodyjoined my list and I'm like well
, what did we do to get them tojoin your list?
She wasn't doing basic thingslike having a QR code ready or
having a freebie ready orsomething that would cause that
list growth.
So we really have to thinkabout.
Another gal I visited with had aYouTube channel.
(47:08):
She said, tracy, it's notgrowing my list.
And I said in the audio of thevideo, are you giving people a
call to action where they canland on your list?
And she went no.
And I said in the descriptionnotes, are you giving people a
few places where they could landon your list?
And she was like I don't thinkI am.
And I was like, okay, and soFacebook personal profile we
(47:29):
talked about that.
Let that grow your email list,facebook business page.
Let that grow your email list,your free Facebook group, if you
want to have one working inother people's Facebook groups
for visibility that wassomething we hadn't touched on.
So free Facebook groups whereyour ideal clients are hanging
out, even groups that don'tallow promotion of any kind, I
(47:50):
still get massive list growthand group growth.
So my Facebook group grows mylist by hundreds of people every
single month and I'd say 85% ofthose people I've never met.
But because I'm on podcasts,because I am visible on LinkedIn
, because I am visible in freeFacebook groups, just being of
service, that is all I am doing.
(48:11):
I am commenting on somethingthat you had a win on.
Oh my gosh, quajo, that wasamazing.
I'm so excited for you.
Or you know, I'm struggling togrow my free Facebook group.
Does anybody have any tips?
Yes, here's two or three that Ihelp my students with.
Let me know how these work foryou.
I'm not promoting anything.
I'm not even saying I'm anexpert, but I'm showing up and
I'm being of service.
That is going to showcase myexpertise for me and people will
(48:34):
get curious about me.
They're going to eventually belike who is this Tracy Beavers
girl that I see in this groupall the time?
Okay, you can guess whathappens next.
They click on my personalprofile, they go there, they
slide right down my list growthfunnel because of the way I have
that set up.
So that's how all these puzzlepieces start to work together.
Where I'm not focusing on listgrowth, I'm focusing on where
(48:56):
can I be of service?
I want to be on a podcast, Iwant to be in a summit, I want
to speak on stage, I want to bein free Facebook groups and I
want to have conversations withpeople.
But because of the way I haveall this stuff set up, people
are landing on my list.
Okay, I'll go through this andI'll go through this real quick
and then I'll be quiet.
Also, every piece of my funnel,every piece of my funnels,
(49:19):
every time you turn around in myfunnel, there is an invitation
to my free Facebook group.
Now you go to opt into a freelead magnet.
Thank you, success page is.
Oh my God, I'm so excited foryou.
You should be excited too andit's a less than two minute
video with an invitation to myfree group.
The, the lead magnet itself.
One of the pages of the leadmagnet has an invitation to my
(49:39):
free group.
Or another offer the email thatI send to you hey, did you know
I have this free Facebook group?
I mean literally, you're notgetting away from me without
joining my free Facebook group.
Now your audience may be saying,well, they've already landed on
your list.
Why is that important?
It's important because of theway I welcomed you and kind of
blew your mind right when youjoined my free group.
I was immediately in the DMsgoing oh my God, I'm so excited
(50:01):
to see you, so excited to haveyou in this group, and I'm
trying to figure out what do youneed?
What can I give you?
You know, if one of my peoplethat joins my group says that
they're feeling invisible.
I'm going to tell me what parthas you feeling invisible?
I've got so many free resources.
I can send you a podcast, I cansend you one of my live
trainings, and what does that do?
(50:21):
That's that Nordstrom welcome,where they're like dang, she's
nice, she's helpful, she's notselling me anything.
She just made me feel like amillion bucks and she wants to
help me Now.
Obviously I'm showcasing myexpertise that way, but they
will convert into a buyer whenthey're ready.
But I've got to establish thatknow, like and trust factor
(50:42):
first.
Speaker 2 (50:45):
I'll get off the soapbox now you can stay on the
soapbox.
Speaker 1 (50:50):
I'm going to give you maybe a taller, higher soapbox
to stand on.
I actually need this nextquestion, me fully realizing
that a lot of times when Iinterview folks and even when I
talk myself, the strategies thatwe you and Jamie and I are
(51:11):
using right now to grow ourbusiness many times aren't the
strategies that we used to growwhen we had to get scrappy.
Right, because businesses verynaturally have, like this,
evolution and your strategieschange, right.
So all that is to lead up tothis one question and then we'll
finish the episode.
Okay for you, facebook groupand all roads leading to that,
(51:39):
whether you guest on podcasts orwhether somebody is already on
your list, that is what'sworking great.
I want to ask if you weren'tdoing that what would be the
second strategy that you wouldlean on.
That's a good question.
Yeah, so if I didn't have myfree Facebook group, I would be
the second strategy that youwould lean on.
Speaker 3 (51:55):
That's a good question.
Yeah, so if I didn't have myfree Facebook group, I would be
thinking of another top offunnel strategy, and I think
podcasting is a great one.
Speaker 1 (52:03):
Okay, why.
Speaker 3 (52:05):
Well, because you can reach an audience on a global
scale, whether they are onsocial media or not.
Podcasters I heard this theother day when I was out walking
podcasters are doers, they areproducers because they're
usually on a treadmill listening, or they're driving to work
listening, or they're driving toget their kids, or they're
washing dishes, or they're doingsomething making the bed, doing
(52:26):
the laundry, whatever.
They are productive people andI.
I could be wrong about this,but I think the income level of
podcast listeners is a littlebit higher on average than other
demographics.
I could be making that upcompletely.
I don't know.
Maybe we should cut it.
Speaker 1 (52:40):
I'm sure, dear listener, you could just open up
chat and ask Kat.
Speaker 3 (52:46):
Right Was Tracy Beavers right when she said so.
If I'm wrong, just ignore it.
But also, the podcast shows donot expire unless you take your
show down.
So, like years from now, if I'mstill doing the show, people
will find me, people will findthis episode as long as this
show is in existence, versus ifFacebook disappeared tomorrow.
(53:08):
There's a big strategy thatI've just lost, so I've got to
think of a way to bring peopleinto my world top of funnel to
warm them up, but also to buildthose relationships with them,
and so that's where, if Facebookdisappeared, I would be fully
focused on the podcast, probablyincorporating more SEO and
(53:31):
Google Analytics and things likethat than I am now, and AEO,
which is a new thing I'm hearingabout.
Speaker 1 (53:37):
Oh, I haven't heard about that.
Speaker 3 (53:38):
And I can't remember what the A stands for, but it's
basically when people becausepeople are not using Google as
much as they are using ChatGPTas a search engine to ask
questions of.
And so AEO is where you want to.
Is it artificial engineoptimization?
Maybe is what it stands for,but versus SEO, aeo is where, if
(54:01):
somebody types in I want toknow a business coach that
teaches visibility and listgrowth strategies my name has to
appear.
Speaker 2 (54:08):
Or.
Speaker 3 (54:09):
I need a free Facebook group where I can
promote anytime for onlineentrepreneurs.
Da, da, da, da da.
My group has to appear, and sowe need to start thinking about
the analytics in our favor.
When it comes to the AI tools,we want to appear when somebody
asks for something in our world,like you guys paid ads.
You want ChatGPT to go.
(54:29):
Oh my gosh, you have to callKwejo and Jamie.
They may be in China, but we'llcheck and see you know.
We'll check and see, you know.
So I would be employing more ofthose strategies organic again,
because if social disappeared,that's what we would have left,
and then that inbox really beingmy playground where, instead of
(54:50):
being able to have a DMconversation, I'm really working
hard to get those replies backand that conversation going and
those info, calls booked andstuff like that.
Speaker 1 (55:00):
I love the answer.
Speaker 2 (55:02):
Yeah.
Speaker 1 (55:02):
I mean I can.
Obviously we can second that,because a lot of what I do is
producing podcast episodes andJamie's here working alongside
of me pitching, I would say, toan extent, like-minded podcasts.
But really she does focus onlike, who does she think we
would get along with?
But within that, looking atpodcasts that we can partner
(55:25):
with that serve the same onlinecourse creator that we serve,
but in non-competitive,complimentary ways, if you will.
Speaker 2 (55:33):
So I agree.
Speaker 1 (55:36):
Your podcast is called the Create Online
Business Success.
Dear listener, I'm telling youthat again so you can go down to
the show notes below if youwant to hear more about Tracy or
more from Tracy and, of course,Tracy.
Your free Facebook group islinked in the show notes below.
(55:57):
What's the final thought thatyou want to leave the listener
with before we say goodbye?
Speaker 3 (56:02):
It's a great question .
I end every live training,every podcast, saying pretty
much the same thing, and it isthat being an entrepreneur is
freaking hard.
It's a roller coaster.
Some days everybody wants tobuy what we're selling, other
days people cannot remember ourname.
And the biggest thing I wantthem to understand is that they
are not alone feeling that way.
You know, it's really hardsometimes when all we see is the
(56:25):
highlight reel and the successstories.
And then we're over therewondering what's wrong with us
and why isn't our businessgrowing faster?
And if you think you're alonefeeling that way, you're
absolutely not faster.
And if you think you're alonefeeling that way, you're
absolutely not.
And that is where it is socritical to get into a community
of like-minded people who arebeing honest, going through the
same thing you are, so that youcan shore each other up, because
(56:46):
a lot of times our friends andfamily don't understand, you
know.
So, anyway, just know thatyou're not alone, get into a
community of support and justkeep going, don't.
Just don't quit.
Be willing to do whatever ittakes to get where you want to
go, including going to get apart-time job or doing DoorDash
or something like that.
Speaker 1 (57:06):
But just don't quit, just don't quit.
It's really hard.
Speaker 2 (57:11):
It's so true.
Speaker 1 (57:12):
Jamie, weren't we just walking with our brand new
nine-year-old daughter lastnight in Mexico City and you
were telling her about, like herbirth story you know for?
Speaker 2 (57:22):
the ninth time, but now she remembers more.
I think it's not the ninth time, because she probably didn't
start telling you until she wasfive.
Speaker 1 (57:29):
But didn't you just say, jamie, that just I think
Elaina Faith, our daughter, waslike well, did it hurt though?
Speaker 2 (57:37):
And you were like, yeah, I'm like, yeah, it hurt.
She's like why did it?
Speaker 1 (57:41):
hurt.
I'm like, why did you do itthen?
I'm like, because you had a bighead and you came out of a
small hole you know, and thenshe was like I don't think I
want to have a baby andsomething, and then we were just
saying that like, but mostwonderful things, and we're like
, you're wonderful, elena faveand I said you were absolutely
worth it yeah, most wonderfulthings are difficult yes, yes,
(58:02):
aren't they things are the mostwonderful things as well so I
love that oh
Speaker 2 (58:10):
right we're gonna leave you with a teardrop at the
end and one of the things Ithink, one of my favorite things
you said at the beginning ofthis episode, tracy, was I had
to get scrappy and creative andI feel like we could make, I
don't know, stickers with thator something.
Get scrappy and creative whenthings aren't working out.
You've got to find those ways,and what you said as well if you
(58:37):
have to get another part-timejob or you have to do something
else, like it's okay, you know,like yes it's okay, we're gonna
say goodbye, all right thank youso much for having me.
Speaker 1 (58:47):
This was so much fun it is and it was, and I think
you need to be here again.
I would love that all.
All right, dear listener, untilthe next time that you see us
or hear from us, take care, beblessed.
And what's the next part?
Speaker 2 (59:04):
We'll see you soon.
Bye.
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