March 14, 2025 • 8 mins
Let's talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on the table. Adding the right order bumps and upsells can increase your revenue and make your ads more profitable. They turn a single purchase into multiple sales, helping you get the most out of every ad dollar.
I also break down some strategies to optimize your funnel and make every ad dollar count!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 0 (00:00):
If you are struggling to run Facebook and Instagram
ads to your low ticket offerprofitably, it could very well
be because you're making thismistake that I'm going to
outline in this video for you.
I've seen plenty of clientsmake this mistake and I've
coached them through it and thushad profitable results.
By the way, my name's Quajo.
I have run over three and ahalf million dollars maybe
(00:23):
closer to four million dollarsof Facebook and Instagram ads on
behalf of clients for thebetter part of five years, since
the pandemic and slightlybefore Now.
Here is the issue when you havea low ticket offer and I'm
assuming you're pricing itcorrectly in between 17 and $57,
you need to make sure that theoffer has an aligned order bump
(00:48):
and an aligned upsell.
Here's the problem.
If you don't have that orderbump or upsell, you are leaving
money on the table because,statistically, if you're doing
it right, anywhere from 10 to20% of people and this is to
cold traffic, by the way who getyour low ticket offer will also
get the order bump, and thenanother five to 10% you know 15
(01:12):
if you're doing great will alsogo ahead and get that upsell too
.
So if you don't have the orderbump or upsell, then how much
money are you going to miss outon?
Let's say you have a $37 offerbut then you have a $17 order
bump and then you have a $167upsell and you can quickly do
the math and see that you gottaget that order bump and upsell.
(01:33):
So let's talk about this in alittle more detail to give you
some ideas of what kind of orderbump or upsell you could have.
Now.
A low-ticket offer sits at thebeginning of your funnel and
should bring people thebeginning of your funnel and
should bring people in furtherinto your funnel so that they
experience the win, the helpthat you're giving them in that
first program and that they'reready for your main offer.
(01:55):
If you will, this could be yourmid-tier offer or even your
high ticket offer, okay, so onthe low ticket offer, when you
think about an order bump, youneed to be thinking about what
could get somebody the resultthat your low ticket offer
offers faster or make it easierto get that result Now.
(02:15):
The upsell could be a limitedtime discount on your mid tier
product or it could be anotherrelated product where you've
done the homework and realizedif somebody got this first low
ticket offer, then they probablyalso have this additional need.
I'll use my own low ticketoffer as an example, okay, and
then I'll give you one examplefrom a client who, of course,
(02:38):
will go unnamed.
I have an offer it's called theAd Testing Cheat Code, and it is
my Olympic gold medal frameworkthat I use for every client to
lower their lead costs as low asI can while still getting them
high quality leads.
It starts off with teaching youhow to methodically test ad
(02:58):
copy versions and then versionsof visuals, and then go into
headlines and audience testing,so on and so forth, and it also
lets you look over my shoulders,so to speak, as I do it
real-time in client accounts, soyou can see me and thinking
through the process as I do itfor clients and kind of bob and
weave or dodge the curveballsthat's a better analogy that
(03:22):
Facebook and Instagram ads throwat you, because it's never
perfect, the going is neversmooth, and you have to learn
how to adapt.
All right, that is my lowticket offer.
It is $17, discounted down from$37.
That link is in the show notesbelow there.
You've seen it Now sitting asan order.
Bump on that offer, though, iscan you guess, it's a 2x ROAS
(03:43):
return on return on ad spend adcopy vault, because it occurred
to me if somebody wants to lowertheir ad cost, they might be
stuck writing good ad copy.
So why don't I look at the youknow really good performing ad
copy that I've written forclients over the years and
templatize some of it and letthe person who buys the ad
(04:03):
testing cheat code also get thatif they need help with ad copy,
Boom, simple order bump thatmakes it easier for them to
attain the result that my lowticket offer has, right.
And then what is the upsell?
In this case it's just anotherproduct that also makes dropping
your lead cost super easy, Inthis case having good graphics
(04:24):
that look good.
And so I took some of thehighest I think 23 of the
highest performing graphics fromyou know past client accounts,
and I made them generic so youcan't, like you know, tell the
client's business, but that youcan plug in your own branding,
your own logos, your own imagesand your own brand kit into
(04:46):
those graphics.
And then, if you suck at Canva,I even gave you a little
tutorial about how you canmanipulate the graphics and the
layers and everything andbasically, in like 15 minutes,
come out like a pro, or at leastgood enough to generate some
good graphics for yourself,right?
And so somebody goes fromwanting to lower their lead cost
who could be stuck at the adcopy level required to get low
(05:09):
lead cost?
Or maybe they're also lookingat the upsell because they just
feel like they're not good atmaking graphics for their ads.
Those are all related and thusI can help somebody in multiple
ways that are aligned.
My business benefits, I benefit, and then that person also
comes away with the things theyneed for ad success.
(05:33):
Alright, so here's my clientexample, right?
So this client in their nichehas a pricing calculator that
helps their customers assess thefinancial viability of the type
of projects that this clientworks with them on.
Okay, and that's $27.
Now, as an order bump, for $17,the client has a pricing
(05:53):
fundamentals webinar, and thatwebinar is packed with a bunch
of insights that boost profitsfor the kind of projects that
this client specializes in, andthen also has real life examples
of how they use thosestrategies to boost their profit
in their own specific projectthat they have been working on
(06:13):
and doing quite well forthemselves over the past years.
Now, as an upsell, they have aprogram that is named the
something, something, somethingaccelerator, and that program is
for the person that wants tostart a project that this client
of mine specializes in, andthis person would want to start
that project and be successfuland complete that project and
(06:34):
thus open that project up forbusiness and start making money
as soon as possible.
So you see the alignment therefrom pricing calculator for the
project's viability if it canactually make money and all the
factors that need to beconsidered and how to calculate
those out, to a mastering thefinancials kind of webinar, with
as an order bump with insightson how to make money with that
(06:57):
project right, Plus real lifeexamples about how the client is
actually making money on theirown project.
And then the upsell is a higherticket accelerator I believe at
$197, which that's like alimited time discount in this
case, and that helps thecustomer who buys it go ahead
and go through all the stepsnecessary to complete that
(07:18):
project in as short as amount oftime possible, while making
sure to get everything right sothey can make the most type of
money or the most kind of money.
And this, if you don't have ityet for your low ticket offer,
is definitely one of thefoundational things that you
(07:38):
have to put in place, becauseyour average order value, as in
the average amount that peoplespend with you, will immediately
go up if you do your researchand have an aligned order bump
and then an aligned upsell,Because, again, 15% of people
that get your core offer or themain offer should also get the
order bump and another five to10% can get that upsell, and
(08:01):
that is what can usually make orbreak in this case.
Make your Facebook andInstagram ads that you're
running to a low ticket offerfunnel actually work profitably
for your business.
And when they do, congrats, youhave unlocked the holy grail of
Facebook ads.
You get paid to add qualifiedleads who've already bought from
(08:22):
you to your email list, andit's a great thing.
Until the next time you see orhear from me, take care, be
blessed and I'll see you in thenext one.
If you are struggling to run Facebook and Instagram
ads to your low ticket offerprofitably, it could very well
be because you're making thismistake that I'm going to
outline in this video for you.
I've seen plenty of clientsmake this mistake and I've
coached them through it and thushad profitable results.
By the way, my name's Quajo.
I have run over three and ahalf million dollars maybe
(00:23):
closer to four million dollarsof Facebook and Instagram ads on
behalf of clients for thebetter part of five years, since
the pandemic and slightlybefore Now.
Here is the issue when you havea low ticket offer and I'm
assuming you're pricing itcorrectly in between 17 and $57,
you need to make sure that theoffer has an aligned order bump
(00:48):
and an aligned upsell.
Here's the problem.
If you don't have that orderbump or upsell, you are leaving
money on the table because,statistically, if you're doing
it right, anywhere from 10 to20% of people and this is to
cold traffic, by the way who getyour low ticket offer will also
get the order bump, and thenanother five to 10% you know 15
(01:12):
if you're doing great will alsogo ahead and get that upsell too
.
So if you don't have the orderbump or upsell, then how much
money are you going to miss outon?
Let's say you have a $37 offerbut then you have a $17 order
bump and then you have a $167upsell and you can quickly do
the math and see that you gottaget that order bump and upsell.
(01:33):
So let's talk about this in alittle more detail to give you
some ideas of what kind of orderbump or upsell you could have.
Now.
A low-ticket offer sits at thebeginning of your funnel and
should bring people thebeginning of your funnel and
should bring people in furtherinto your funnel so that they
experience the win, the helpthat you're giving them in that
first program and that they'reready for your main offer.
(01:55):
If you will, this could be yourmid-tier offer or even your
high ticket offer, okay, so onthe low ticket offer, when you
think about an order bump, youneed to be thinking about what
could get somebody the resultthat your low ticket offer
offers faster or make it easierto get that result Now.
(02:15):
The upsell could be a limitedtime discount on your mid tier
product or it could be anotherrelated product where you've
done the homework and realizedif somebody got this first low
ticket offer, then they probablyalso have this additional need.
I'll use my own low ticketoffer as an example, okay, and
then I'll give you one examplefrom a client who, of course,
(02:38):
will go unnamed.
I have an offer it's called theAd Testing Cheat Code, and it is
my Olympic gold medal frameworkthat I use for every client to
lower their lead costs as low asI can while still getting them
high quality leads.
It starts off with teaching youhow to methodically test ad
(02:58):
copy versions and then versionsof visuals, and then go into
headlines and audience testing,so on and so forth, and it also
lets you look over my shoulders,so to speak, as I do it
real-time in client accounts, soyou can see me and thinking
through the process as I do itfor clients and kind of bob and
weave or dodge the curveballsthat's a better analogy that
(03:22):
Facebook and Instagram ads throwat you, because it's never
perfect, the going is neversmooth, and you have to learn
how to adapt.
All right, that is my lowticket offer.
It is $17, discounted down from$37.
That link is in the show notesbelow there.
You've seen it Now sitting asan order.
Bump on that offer, though, iscan you guess, it's a 2x ROAS
(03:43):
return on return on ad spend adcopy vault, because it occurred
to me if somebody wants to lowertheir ad cost, they might be
stuck writing good ad copy.
So why don't I look at the youknow really good performing ad
copy that I've written forclients over the years and
templatize some of it and letthe person who buys the ad
(04:03):
testing cheat code also get thatif they need help with ad copy,
Boom, simple order bump thatmakes it easier for them to
attain the result that my lowticket offer has, right.
And then what is the upsell?
In this case it's just anotherproduct that also makes dropping
your lead cost super easy, Inthis case having good graphics
(04:24):
that look good.
And so I took some of thehighest I think 23 of the
highest performing graphics fromyou know past client accounts,
and I made them generic so youcan't, like you know, tell the
client's business, but that youcan plug in your own branding,
your own logos, your own imagesand your own brand kit into
(04:46):
those graphics.
And then, if you suck at Canva,I even gave you a little
tutorial about how you canmanipulate the graphics and the
layers and everything andbasically, in like 15 minutes,
come out like a pro, or at leastgood enough to generate some
good graphics for yourself,right?
And so somebody goes fromwanting to lower their lead cost
who could be stuck at the adcopy level required to get low
(05:09):
lead cost?
Or maybe they're also lookingat the upsell because they just
feel like they're not good atmaking graphics for their ads.
Those are all related and thusI can help somebody in multiple
ways that are aligned.
My business benefits, I benefit, and then that person also
comes away with the things theyneed for ad success.
(05:33):
Alright, so here's my clientexample, right?
So this client in their nichehas a pricing calculator that
helps their customers assess thefinancial viability of the type
of projects that this clientworks with them on.
Okay, and that's $27.
Now, as an order bump, for $17,the client has a pricing
(05:53):
fundamentals webinar, and thatwebinar is packed with a bunch
of insights that boost profitsfor the kind of projects that
this client specializes in, andthen also has real life examples
of how they use thosestrategies to boost their profit
in their own specific projectthat they have been working on
(06:13):
and doing quite well forthemselves over the past years.
Now, as an upsell, they have aprogram that is named the
something, something, somethingaccelerator, and that program is
for the person that wants tostart a project that this client
of mine specializes in, andthis person would want to start
that project and be successfuland complete that project and
(06:34):
thus open that project up forbusiness and start making money
as soon as possible.
So you see the alignment therefrom pricing calculator for the
project's viability if it canactually make money and all the
factors that need to beconsidered and how to calculate
those out, to a mastering thefinancials kind of webinar, with
as an order bump with insightson how to make money with that
(06:57):
project right, Plus real lifeexamples about how the client is
actually making money on theirown project.
And then the upsell is a higherticket accelerator I believe at
$197, which that's like alimited time discount in this
case, and that helps thecustomer who buys it go ahead
and go through all the stepsnecessary to complete that
(07:18):
project in as short as amount oftime possible, while making
sure to get everything right sothey can make the most type of
money or the most kind of money.
And this, if you don't have ityet for your low ticket offer,
is definitely one of thefoundational things that you
(07:38):
have to put in place, becauseyour average order value, as in
the average amount that peoplespend with you, will immediately
go up if you do your researchand have an aligned order bump
and then an aligned upsell,Because, again, 15% of people
that get your core offer or themain offer should also get the
order bump and another five to10% can get that upsell, and
(08:01):
that is what can usually make orbreak in this case.
Make your Facebook andInstagram ads that you're
running to a low ticket offerfunnel actually work profitably
for your business.
And when they do, congrats, youhave unlocked the holy grail of
Facebook ads.
You get paid to add qualifiedleads who've already bought from
(08:22):
you to your email list, andit's a great thing.
Until the next time you see orhear from me, take care, be
blessed and I'll see you in thenext one.
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