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March 15, 2023 51 mins

Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business.


I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important to understand the bigger picture when it comes to finding what is and isn’t working in your funnel. 


I invited my friend Neill Williams on to the show today to talk about this. She specializes in helping coaches fill their coaching programs and has had a good deal of success with her own funnels. 


Whether you are a coach or have a course or membership, this episode is going to be really helpful for you if you’re looking to optimize your funnel for maximum sales. 


In this episode, you’ll learn:

  • Why you need to understand your target audience when creating a funnel
  • Why you can’t outspend bad marketing 
  • How to make a successful lead magnet that leads to more conversions
  • The importance of your ad copy when it comes to the success of your ads
  • The importance of having a testing mindset when finding what works and what doesn’t
  • Why you need to get in alignment with what feels right to you for your business
  • The first steps to selling out your program
  • The mindset you need to have to create a successful funnel 
  • How Neill helps people leverage ads and funnels 


Rick Mulready's Links:



Kwadwo  [QUĀY.jo]  Sampany-Kessie's Links:



*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Neill Williams’ Links: 

  • Visit Neill’s website
  • Check out Neill’s $100K Funnel Program
  • Listen to the previous episode with Neill 



Full show notes available at www.rickmulready.com/686


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