Why Ads Managers Say No to Your Revenue Share Offer (And What to Do Instead)

Thinking of offering revenue share to an ads manager so you don’t have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. 

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I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. 

I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you’re ready to hire an ads manager, you’ll already have profit to pay them with.

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‍‍Watch this episode on YouTube!

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Episode Transcript

Speaker 0 (00:00):
So are you thinking of offering revenue share to get
an ads manager without payingtheir full rate upfront?
Listen, I get it.
It seems like a win-win.
You only pay if you make money,right.
But here's the thing A good adsmanager probably will not say
yes to that kind of deal, andyou want to eventually work with

(00:20):
a good ad manager, right?
So here's the reason that theywon't probably accept the idea,
and I'm also going to give you,near the end of this episode,
some very concrete things thatyou can do instead to make your
launch or your challenge performbetter for you, which means
more money in your pocket.

(00:42):
And listen, I do do understandyou.
I've received pitches like thisfrom folks over the years and I
totally get it.
From a course creatorsperspective, it's like you might
not be able to afford a fullads management monthly retainer
yet and you want somebody onyour team who is invested in
your success and it's not justto go through the motion Plus.

(01:05):
You really believe in youroffer and that it will convert,
which means you're willing toshare the pie, and that all
makes sense.
You're bootstrapping it.
I've been there Most of usonline entrepreneurs have been
there bootstrapping it from zeroin the beginning and you want
help and you're getting creative, so you can get the help you

(01:28):
want to expand the reach andlaunch your thing and make some
moolah.
So, like I said just a momentago, I'm going to tell you that
it's not a good idea to offerrevenue share, and I'll give you
some good things that you cando instead to make your launch
successful.
Right after I explain, from anads manager's point of view,

(01:49):
what's risky about this and why.
The good ad managers will sayno, and I don't want you to
attract bad ad managers becausethen it's just throwing money
down the drain.
You may as well go ahead andbuy a 150 pound golden retriever
and just spend all your moneyon their dog food.
It's about as useful.

(02:10):
Well, actually, the goldenretriever will give you super
cuddly feels, you know, whereasjust throwing money down the
drain for ads will not do thatfor you.
I digress that should be a goodInstagram soundbite.
So, from an ads manager'sperspective from a good ad
manager perspective you want meto run your ads right, but I'm

(02:30):
not in control of your fullfunnel.
And since there's so muchthat's out of my control, what
if your email sequenceunderperforms or your checkout
page is confusing, or you ghostyour email list after people
sign up.
For example, maybe your welcomesequence not your welcome

(02:50):
sequence, your registrationsequence isn't what it could be
and so people are forgettingabout your webinar once they
register because you're notreminding them enough.
Or maybe your webinar has yetto be perfected and has yet to
be proven, like the percentagethat it converts at.
There's so many conversionsteps throughout your funnel and

(03:10):
if any of it goes wrong orperforms less than you had hoped
, I, as the ads manager, losemoney.
And let's talk about attributionsetup, because in the beginning
usually there's not very goodattribution setup and if an ad
manager myself can't track howmany sales are coming from your

(03:31):
ads, then how do we know whatcame from ads?
This has to do with making surethat attribution setup in your
email CRM.
You know if you use convertkit,kajabi, mailchimp, not
MailChimp, or flow, flowdesk,not Flowdesk, or ActiveCampaign,
you know?
Do you have UTMs set up?
And what about funnel analytics?

(03:52):
And again, I am not coming atyou, so if you feel triggered I
do apologize, but what I wantyou to see is why a good ad
manager who's considering thesethings probably wouldn't take
you up on a revenue share offer.
And then you understand thisand you probably won't do a
revenue share offer knowing thatyou'll attract less than the
best kind of ads manager.

(04:13):
And then look, first-timelaunches are notoriously
unpredictable.
I've been through personally myown first-time launches for not
just for my previous business,my business where I was teaching
Chinese to expats in China.
Did you know that I used toteach Chinese?
Did you even know that I usedto live in China for 12 years

(04:35):
and I've spoken on stages, donecultural onboarding for pretty
large organizations in China,had a YouTube channel that was
like I don't know, 20,000subscribers.
I digress, you can look forthat, search elementary chinese
if you want.
But there will be surprises ina first time launch okay, and
surprises usually mean lowerconversions and also revenue

(04:58):
share delays, payment, like,hear me out I, we ad managers,
cannot pay our teams or feed ourfamily off of potential
earnings.
And look also the good admanagers we're booked and we're
working and we're too busy totake on all that risk for maybe

(05:19):
a payday later.
So when you offer a revenueshare deal, you're actually
attracting a less experienced admanager or someone who, well,
they're new and they're willingto gamble and that's fine if
you're okay with somebodyLearning on your ad budget, but
it's not ideal if you're seriousabout results.

(05:39):
So here's what you want to doinstead so that your launch,
your webinar, your challenge,your bootcamp is making money
for you, and then you have thebudget to hire an ad manager to
add fuel to your already burningfire, to make that launch work
even better, to burn evenbrighter.
Okay, step one you got to makeyour own funnel better before

(06:03):
you pay anyone to run ads to it,because I want you to have
profit from your business andout of that profit you can pay
an ad manager.
You got to move away from thebootstrapping phase and it's
totally worth it and you can doit.
So spend time looking at youropt-in page conversion rate and

(06:23):
doing the things to improve thatopt-in page conversion rate.
You know, like making a verysolid, clear, above the fold
page where that first opt-inbutton shows up on the first
screen length of somebody'smobile phone.
Make it super clear on youropt-in page who this launch is
for this webinar, training, thischallenge, this bootcamp who

(06:46):
it's for and what they will get.
Also, make sure that all ofyour opt-in buttons are a
different color from everythingelse on your page and that all
of your opt-in buttons are thesame color, and so people, when
they see a button, realize it'sa button and that they should
click right.
There's more things you can doto increase opt-in page
conversion rates, but I'll skipto the next thing, which is make

(07:07):
sure that your email open ratesare solid.
And please make sure that youremail open rates are solid.
And please make sure that youhave a solid registration email
sequence set up, meaning thatwhen somebody signs up for your
webinar and that webinar is twoweeks later, that they are
getting an email every secondday so that you are top of mind
and that they show up, so youcan have that 30% show up rate.

(07:27):
And make sure that your emailopen rates are solid.
Invest in a course that teachesyou how to write email subject
lines, or just look at your bestsubject lines and dump those
into ChatGPT, analyze what'sgood about them and come out
with some better subject linestoo.
And while you're at it, makesure that your email click
through rates are also solid andinvest some time either time or

(07:52):
money into improving those.
Make sure that you're sendingenough follow-up emails
post-webinar or post-workshopFollow-up emails here means
sales emails.
Make sure you're selling right.
This has happened before.
I've had clients who are like Ihad the conversion rates and
people just aren't buying.
And I look and I'm like dopeople even understand that

(08:13):
you're selling something?
Because you did a lot ofeducation but you did very
little persuasion or givingsomebody a reason to not just
continue to educate themselvesbut to actually move on their
desire and move on solving theirproblem.
We've got to empower people tomake a move to solve their issue
, not just provide moreeducation.

(08:35):
And certainly the follow-upemails, ie the sales emails
after the what like I'm wavingmy scissors around after the
webinar those are sales emailssell.
Those are not continuingeducation emails that follow up
and expand more and more off ofwhat was taught in the webinar.

(08:55):
I've seen this.
I've worked with clients whohad email sequences like that.
But that's not you.
Something else you'll want to doto make your launch work better
or to make ads for your launchconvert better is spend time
running ads to a lead magnet inbetween launches.
That way you can nurture thoseleads.
But you'll also learn aboutaudience targeting and you'll

(09:16):
find your best cold audiencesthat respond to your messaging
and then you can use those samecold audiences during your
launch.
Plus, your email list will bebigger, so you can retarget your
email list.
With your launch registrationads.
You'll be able to do things inbetween, like test hooks and
test graphics and test videosand test messaging all like when

(09:39):
the stakes are low and you'renot literally betting money on
ads to work, because ads shouldnot be a bet.
Your best messaging, your bestvideos, your best graphics
should be put into your ads.
So use that kind of practice tolower your lead cost before a
big launch.

(09:59):
And if you want to take ashortcut to making your launch
registration ads work better,well, this is what we do during
one-on-one coaching with me.
It's one month long and I willhelp you run a successful launch
ads campaign all by yourself.
The benefit of that will bethat you can get your launch

(10:23):
profitable before you ever needto hire out ads management and
will, in the first call, look atyour funnel and go step by step
, based on my experience in allthe hundreds it's been hundreds
now because ever since 2020, Istarted, you know I was coaching
high earning online coursecreators like between 600,000

(10:44):
annual revenue and like 1.2, 1.3million annual revenue for like
the first three years before Ieven started managing ads for
myself managing ads for myselfand I was also working in an ads
management agency with the samekind of online course creators
who were super successful beforeI started doing it in my
software business.
So I know how to look atfunnels and look at each of

(11:07):
those conversion steps and tellyou what needs to change so that
you can increase conversionsthroughout your funnel.
That's what we're gonna do oncall one.
And then we're going to look atyour ad copy and make sure that
your graphics and your ad copyare set up just the way that I
would advise my ad clients toset up their ad copy right.
And then I'm gonna teach youand walk you through setting up

(11:32):
your campaign so that it's setup with the same care in the
same strategic way, best foryour business, like I would do
it for any and every client whoI serve on a monthly basis.
And then we're going to launchthat campaign and I will guide
you step by step throughensuring that the best ad
creative and the best graphicsare being used with the best

(11:54):
targeting, so that your launchregistration ads have the best
chance of performing well.
That link is in the show notesbelow.
So if you're going to launch, orif you're going to run ads to a
membership, or even if you'rejust going to run ads to your
lead magnet, knowing that you'realready doing a good job of

(12:15):
converting leads, you know fromyour email nurture sequence and
you want to learn how to runyour own ads so that you can
just use that knowledge over andover and over and over again to
rack up more profit inside ofyour business, then coach with
me and I will help you in thatway.
It's a 28-day coaching setup.

(12:36):
There's three calls and youhave unlimited access to me to
ask all those questions thatpertain specifically to your
business.
Let's do this Until the nexttime that you hear from me or
see me.
Take care, be blessed and I'llsee you in the next one.
Bye.