The Artist's Guide to Business
The Artist’s Guide to Business helps creative entrepreneurs, makers, and artists build thriving, sustainable businesses. Each week, Kay Potter shares proven strategies on how to grow your art business, market your work, and confidently navigate the business side of being a working artist. From pricing and promotion to email marketing and mindset, this podcast is your step-by-step guide from easel to CEO — and back again.
Episodes
In this episode, I respond to an artist who's been diligently promoting her pet portrait business for a year without seeing results. I explore whether economic uncertainty affects art sales and offer practical strategies to refine your marketing approach.
Resources Mentioned
- Complete Pet Portrait Business System ($99, price increasing soon) https://store.theartistsguidetobusiness.com/p/PPBB72B
- Carrd.co for creat...
In this episode of The Artist's Guide to Business, I dive into a practice that transformed my art business: quarterly reviews.
As artists and creative entrepreneurs, we're often focused on the next project, the next opportunity, always moving forward. But what if the key to sustainable success is actually taking time to look back? This episode breaks down:
- Why artists resist business reviews (and the hidde...
In this episode, Kay speaks with Chika Obih, CPA and money mindset educator, about the often-intimidating world of taxes and finances for artists and creative entrepreneurs. With over 14 years of experience in tax strategy and planning specifically for small businesses and creatives, Chika breaks down essential deductions, explains how to shift your relationship with finances, and offers practical advice for approachi...
Do you want to attract higher-paying clients, confidently set prices that truly reflect your talent, and build an art business people deeply value? If you’ve been selling consistently but feel stuck at your current price point, this episode will show you exactly how to break through and level up your business.
In this episode, learn:
- How your personal story can dramatically increase the perceived value of your art (...
Feeling stuck in your art business despite doing everything "right"? Discover how identifying and taking a specific kind of risk can create the momentum you need to break through your plateau.
In this episode, learn:
- Why plateaus are normal parts of the creative business journey
- The "Emotional Risk Formula" to identify which actions create true momentum
- How to reconnect with your deeper purpose whe...
In this special episode, I'm sharing a preview of my new Studio to Site Workshop! You'll learn the three essential elements every artist website needs, plus my framework for turning visitors into buyers.
What You'll Learn:
- The 3 foundational elements every artist website needs
- How to identify your website's true purpose
- What your visitors really need to see
- Creating...
Learn how to transform potential clients into dedicated advocates in this insightful episode.
KEY TAKEAWAYS:
• Understand the power of the customer journey to create lasting connections and repeat collectors.
• Recognize that customer journeys are not linear; be prepared for clients to move through stages unpredictably.
• Utilize email lists and personal connections to guide clients through the consideration and decision-...
Podcast Description
Episode Introduction
In this episode, I explore the emotional landscapes and unique challenges faced by artists on their creative journeys. I share my insights on the importance of self-permission, resilience, and navigating both internal and external criticisms, drawing from my own experiences as an artist.
Episode Summary
I discuss the significance of embracing individuality and pursuing art...
In this episode, we explore the journey of building an artist's website with a focus on leveraging creative skills for effective online presence. Host Kay Potter shares her experience in guiding artists through the website creation process, emphasizing the importance of ownership, simplicity, and gradual learning in mastering technology.
Episode Summary
We discuss how artists can utilize their existing skills to cr...
"When you present your work professionally, something magical happens. Not only do others begin to see your work differently, but you also do so."
Introduction
In this episode, we explore the transformative journey of artists as they learn to present their work professionally. Our host, Kay, an experienced artist and educator, shares insights from their background in teaching sip and paint classes an...
In this episode, we explore how artists can build lasting value in their business by focusing on assets that compound over time rather than temporary content. Learn about the "asset hierarchy" and how to strategically invest your time and energy for long-term success.
Key Topics:
- Why some business efforts provide lasting value while others disappear quickly
- The asset hierarchy pyramid: from email ...
Episode Description: In this episode of "The Artist's Guide to Business," we delve into the critical difference between tactics and strategies in managing your art business. Learn how to align your tools and actions with your overarching business goals for sustainable success.
What You Will Learn:
- The difference between tactics and strategies
- Why it's essential to understand the purpose of the too...
Stand Out in a Crowded Market: How to Connect Without Being the Loudest in the Room
In this episode, discover how artists can stand out in crowded spaces without relying on being loud or bright. Learn to 'call in' the right audience by creating curiosity, connecting on a personal level, and sustaining their interest with a clear next step. The episode shares tips and practical examples to help artists attract...
Have you ever asked yourself, what else should I include with my art when I ship it to a client? Have you wondered if this is something you need to do? In this episode, learn why including something extra in your deliveries is good business and discover three simple ways to enhance your customer's unboxing experience.
Key Points:
- Customer Perspective: Understand the extra effort your customers put in to support...
On this episode of The Artist's Guide to Business, host Kaye introduces the Empowered Emails program, a tailored email marketing strategy for artists. Guest artists Jess, Carol, Kristen, and Alex share their positive experiences with the program, highlighting structured sessions and valuable insights. The episode emphasizes themes of courage, self-expression, community support, and self-compassion, while undersco...
On this episode of 'The Artist's Guide to Business' hosted by Kay Potter, you'll discover the power of email automation for artists.
Learn how to streamline your sales processes, engage with clients, and promote your art efficiently. From setting up welcome email sequences to using storytelling in emails, you'll gain valuable strategies to enhance customer engagement.
Find out how automated ema...
Attention artists and entrepreneurs!
Are you tired of struggling to stabilize your income?
Join host Kay on this episode of The Artist's Guide to Business as she shares valuable insights and strategies to boost your sales and generate consistent income streams. Learn how to plan targeted promotions, utilize email campaigns, and engage with past clients to maximize your revenue. Discover the secrets of teasing upco...
Welcome to today's episode where I delve deep into the evolving dynamics of social media for artists and the undeniable power of nurturing an email list. Waking up to a snowy April morning, I felt inspired to record from the sunlit comfort of my sunroom, sharing personal reflections and seasoned insights from a decade of thriving as an independent artist.
In today's discussion, I explore the significant chang...
Have you ever thought about how writing emails could actually boost your creativity? In this episode, we will explore how emails can serve as a platform for artistic expression, inspire deeper connections with your audience, and create healthy accountability in your creative practice.
What you'll learn:
- Creativity in communication: Discover how writing emails can be an extension of your art, allowing you to le...
In this Q&A episode, Kay responds to various questions submitted by artists through an email newsletter, covering topics vital for artists looking to focus on their craft without distractions, find customers, understand the importance of pricing consistency, the pros and cons of turning art into a business versus keeping it as a hobby, and how to "beat" the social media algorithms.
Kay offers action...
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