Learn how to transform potential clients into dedicated advocates in this insightful episode.
KEY TAKEAWAYS:
• Understand the power of the customer journey to create lasting connections and repeat collectors.
• Recognize that customer journeys are not linear; be prepared for clients to move through stages unpredictably.
• Utilize email lists and personal connections to guide clients through the consideration and decision-making stages.
• Focus on customer retention and advocacy by maintaining relationships and encouraging clients to share your work.
• Tailor your customer journey to reflect your authentic artistic style and business model.
ACTIONABLE TIPS:
• Create an irresistible offer to encourage email list sign-ups.
• Be proactive in guiding potential clients through the consideration phase with clear information and personal engagement.
• Use testimonials and clear purchasing steps to support decision-making.
• Maintain regular contact with past clients through updates or thank-you notes.
• Provide clients with easy ways to share your work and refer others.
MEMORABLE QUOTES:
1. "A customer journey matters a lot because when we understand how people go from first discovering our art to actually becoming collectors, we can make better decisions about everything."
2. "As an artist, you might be able to sit down and draw yourself a fun treasure map, you know, and ask yourself like, okay, where is all my art in the world and where's all the discovery points?"
3. "Your customer journey should feel authentic to you and your art."
RESOURCES MENTIONED:
• Episode 10 on building an email list
• Free worksheet for mapping your customer journey (link in show notes)
LINKS:
Download your free workbook to map out and improve your art business's customer journey: Click the link below
📝 Free Customer Journey Workbook
Did you value this episode?
Please Help us reach more artists like you by leaving a review!
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Intentionally Disturbing
Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.