In this episode, we explore how artists can build lasting value in their business by focusing on assets that compound over time rather than temporary content. Learn about the "asset hierarchy" and how to strategically invest your time and energy for long-term success.
Key Topics:
- Why some business efforts provide lasting value while others disappear quickly
- The asset hierarchy pyramid: from email lists to social media
- How to build foundations that compound over time
- Strategic ways to repurpose content across platforms
- Breaking free from the "social media hamster wheel"
Actionable Takeaway:
Complete a time audit of your business activities this week. Track how much time you spend creating temporary versus lasting content, and identify opportunities to build more permanent business assets.
The Asset Hierarchy (from most to least valuable):
1. Email List - Your direct line to interested collectors
2. Website - Your digital gallery and professional home base
3. Long-form Content - Blog posts and articles that work for you long-term
4. Social Media - Discovery and engagement tool
Remember: You're not just creating content - you're building a sustainable, professional art business, one lasting asset at a time.
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