In this episode, we explore how artists can build lasting value in their business by focusing on assets that compound over time rather than temporary content. Learn about the "asset hierarchy" and how to strategically invest your time and energy for long-term success.
Key Topics:
- Why some business efforts provide lasting value while others disappear quickly
- The asset hierarchy pyramid: from email lists to social media
- How to build foundations that compound over time
- Strategic ways to repurpose content across platforms
- Breaking free from the "social media hamster wheel"
Actionable Takeaway:
Complete a time audit of your business activities this week. Track how much time you spend creating temporary versus lasting content, and identify opportunities to build more permanent business assets.
The Asset Hierarchy (from most to least valuable):
1. Email List - Your direct line to interested collectors
2. Website - Your digital gallery and professional home base
3. Long-form Content - Blog posts and articles that work for you long-term
4. Social Media - Discovery and engagement tool
Remember: You're not just creating content - you're building a sustainable, professional art business, one lasting asset at a time.
Did you value this episode?
Please Help us reach more artists like you by leaving a review on your podcast player, or by sending it to a friend!
The Artist's Guide to Business has a lot of blog posts and some resources at: www.theartistsguidetobusiness.com
Join the newsletter to get updates between seasons and to stay in-the-loop! We've got some great things coming your way!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com