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May 27, 2023 50 mins

On this episode of the GaryVee Audio Experience, Gary has a Daily Digital Deep Dive session (4Ds for short). Alongside a group of entrepreneurs and business owners, Gary discusses the benefits of focusing on content creation to drive business. He gets candid with one guest and tells her she should see herself as a content creator who also runs a business, not the other way around. He emphasizes that content creation isn't just a side gig but the main dish in today's business world. Gary also discusses the benefits of hiring a diverse team to expand content generation and leverage diverse perspectives. He also highlights the potential of repurposing content from podcasts, public speaking, and Q&A sessions. The conversation underscores the value of strategic content creation as a primary tool for business expansion and brand visibility. This is the perfect episode for anyone looking for steps to up their business potential.

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