The Whiskey Trip - Season 3, Episode 17 - Jerry McCall - ASW Distillery

This week on The Whiskey Trip, Big Chief plants his boots firmly in Atlanta, Georgia — a city that has tasted fire, risen from ruin, and come back stronger every time. He sits down with Jerry McCall from ASW Distillery, a man whose passion for whiskey burns as hot as the city’s fighting spirit.

Together, they dive deep into the raw, unvarnished story of Georgia distilling — a story born from hardship and rebellion. They honor the rugged moonshiners who were pushed into the wild foothills of the Appalachian Mountains, forced to carve out a life — and a living — from the unforgiving land. These were men and women who distilled not just whiskey, but freedom itself, refusing to let government agents, hard winters, or impossible odds break them.

Fast-forward to today, and Atlanta stands tall once again, not just as a city of commerce and culture, but as a blazing new frontier for American whiskey. ASW Distillery is at the heart of this revival — a phoenix born from the ashes, a symbol of resilience that echoes through every barrel they fill. Jerry lays it out plain and powerful: ASW isn’t just making whiskey. They’re making history.

Glass after glass, Big Chief and Jerry march through ASW’s lineup — starting with the Fiddler, a bold expression crafted with the heart and soul of their master distiller, where every note of grain and oak sings a song of craftsmanship. They charge forward into the Resurgence Rye, a whiskey built to honor Atlanta’s relentless spirit — a whiskey that doesn’t apologize, doesn’t bow, and doesn’t break.

But this journey isn’t just about what’s in the glass. It’s about the soul of a region that refused to be forgotten. It’s about people who never gave up, and a city that keeps rewriting its destiny, one resurrection at a time.

This episode is a battle cry, a love letter, and a triumphant toast to the unbreakable spirit of Georgia.

This is The Whiskey Trip.

Cheers, y’all.