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November 10, 2020 22 min

In the past few episodes, we've been talking about dialing in your brand's GPS to communicate a consistent experience throughout your branding and marketing. But what are you being consistent with? And, how can you know that the decisions you're making are truly consistent and congruent with your unique brand? In this episode, we're digging into these questions through a real life client example, as featured recently in our Mastermind hot seats. Listen in for practical tips and important guideposts!

Also referenced in this episode:

  • Episode 36: The MOST Important Thing You Can Do For Your Brand
  • ALIAS tv series, directed by JJ Abrams and produced by Bad Robot Productions
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