Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game.
In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid.
It's not about attention — it's about perception.
It's not about reach — it's about reputation.
And it's not about fame — it's about trust at scale.
You'll learn the three layers of brand power — Visibility, Credibility, and Influence — and how to move from being seen to being chosen.
💡 In This Episode
✅ The #1 mistake most people make in personal branding
✅ Why chasing attention won't build your career or business
✅ What credibility signals actually look like (and how to create them)
✅ The 3-part framework: Visibility → Credibility → Influence
✅ How to collaborate with credible people to build brand associations
✅ Why credibility makes you memorable and influence makes you profitable
✅ A simple 3-step playbook to start playing the real game today
🧠 Key Takeaways
-
Visibility gets you seen. You can't build trust if people don't know you exist.
-
Credibility gets you believed. Proof, not popularity, builds trust.
-
Influence gets you paid. Once people believe in you, opportunities chase you.
Your content isn't just marketing — it's a trust-building system.
Every post, appearance, and collaboration should send one clear message:
👉 "This is a person worth knowing."
🔗 Episode Resources
📘 Learn more at: brandsonbrands.com
🎥 Watch on YouTube: @brandsonbrands
💬 Follow Brandon on LinkedIn: linkedin.com/in/brandonbirkmeyer
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.