From Corporate to TikTok: Miss Excel's Multimillion $ Rise (Rebroadcast) | Ep. 328 - The Brands On Brands Podcast

All Episodes

From Corporate to TikTok: Miss Excel's Multimillion $ Rise (Rebroadcast) | Ep. 328

October 23, 2025 • 46 mins

In this episode, Brandon Birkmeyer interviews Kat Norton, popularly known as Miss Excel on TikTok and Instagram, where she has garnered over a million followers by teaching Microsoft Excel in a fun and engaging manner.

Kat shares her inspirational journey from a 9-to-5 consulting job to becoming a successful entrepreneur, complete with viral content, a popular Excel course, and multiple coaching and training programs. She discusses the importance of authenticity, leveraging creativity, and overcoming personal barriers to build a profitable creator business.

Kat also reveals her process for creating content, scaling her business, and maintaining work-life balance through self-care and meditation. Tune in to learn how to combine passion, creativity, and knowledge into a flourishing online business.

Connect with Kat on her website at miss-excel.com or on TikTok & Instagram: @miss.excel.

00:00 Introduction to Kat Norton and Miss Excel

02:00 The Journey to TikTok Fame

03:25 Authenticity and Content Creation

06:42 Combining Passions: Excel and Dancing

13:12 From Corporate Job to Content Creator

16:47 Going Viral and Building a Following

27:37 Course Creation Process: From Idea to Launch

31:15 Tools and Platforms for Course Creation

38:52 Personal Growth and Handling Overwhelm

40:41 Advice for Aspiring Entrepreneurs

44:59 Conclusion and Final Thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

www.brandsonbrands.com

Don't forget to get your own personal branding scorecard at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

Mark as Played

Advertise With Us

Popular Podcasts

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}From Corporate to TikTok: Miss Excel's Multimillion $ Rise (Rebroadcast) | Ep. 328