Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money.
She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences.
- More about Neen: https://neenjames.com/
- Buy Neen's book on Amazon: https://amzn.to/43ENrRv
02:17 The Essence of Luxury: Moments Over Money
12:49 The Five Luxury Levers
17:53 Creating a Signature Experience
18:37 Systemizing Thoughtfulness
19:57 Delighting and Educating Clients
20:57 Introducing the Experience Elevation Model
21:45 Engaging Storytelling Techniques
24:22 Addressing Common Mistakes in Luxury Branding
This is the Brands On Brands Podcast with Brandon Birkmeyer
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