Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance.
Find the book on Amazon at: https://amzn.to/438V6qL
As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships.
Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations.
Connect with Stu on LinkedIn at: https://www.linkedin.com/in/stuseltzer
00:00 Introduction to Stu Seltzer and Brand Licensing
01:24 Understanding Brand Licensing
06:06 Trademark Licensing Explained
07:59 Licensing Strategies and Examples
11:15 Financial Aspects of Licensing Deals
15:29 The Role of Licensing Agencies
18:34 Psychology Behind Brand Loyalty
20:44 Is Your Brand Ready for Licensing?
26:07 Tips for Enhancing Your Product with Licensing
34:28 The Power of Brand Associations
36:05 Final Thoughts and Key Takeaways
This is the Brands On Brands Podcast with Brandon Birkmeyer
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