Mastering Product Drops with Fanfare's Michael Dodsworth. In this episode, we explore how Michael Dodsworth, founder and CEO of Fanfare (www.fanfare.io), helps brands execute flawless product launches, avoiding common pitfalls like website crashes and bot invasions.
From viral moments like Stanley's success to handling customer loyalty and the intricacies of fan-driven hype, Michael shares valuable insights into managing successful product drops. He delves into the importance of customer experience in driving loyalty, leveraging influencers, creating scarcity, and building a consistent brand narrative.
Tune in to learn how to prepare for and capitalize on high-demand moments, ensuring seamless and engaging customer interactions.
Want more?
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Visit fanfare.io
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Download the Hype Drop Playbook
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Connect with Michael Dodsworth on LinkedIn
00:00 Introduction to Viral Product Launches
01:29 The Importance of Customer Experience and Loyalty
04:00 Challenges in Product Launches and Drops
08:52 The Origin Story of Fanfare
17:30 Leveraging Scarcity and Exclusivity
21:41 Influencers and Audience Engagement
24:36 Building a Personal Brand
25:47 Experimentation and Viral Moments
28:19 Infrastructure and Scalability Challenges
36:27 Final Thoughts
This is the Brands On Brands Podcast with Brandon Birkmeyer
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