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September 3, 2025 9 mins

Podcast Show Notes

In this episode, we explore the difference between simply being visible online and truly positioning yourself as a leader in your industry. Host Brandon Birkmeyer shares insights on why adding value and sharing your unique perspective is essential for building a memorable personal brand.

If you’re tired of generic content and want to stand out in your field, this episode is for you. Discover the three most common mistakes people make when trying to build their brand, and learn actionable strategies to ensure your presence is both impactful and valuable. Tune in to transform your approach from just posting to true thought leadership!

Critical Timestamps:

  • [00:00] Introduction
  • [00:33] Problem with bland content
  • [01:09] Visibility vs. value
  • [01:42] Industry panel critique
  • [02:31] Three common mistakes
  • [03:50] Wasting the stage
  • [05:42] Mindless reposting
  • [07:08] Superficial networking
  • [09:03] Final thoughts

This is the Brands On Brands Podcast with Brandon Birkmeyer

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