Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.
Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.
Learn more about Tamsen at: https://tamsenwebster.com
00:00 Introduction to Today's Guest: Tamsen Webster
00:20 Tamsen Webster's New Book
06:11 The Importance of Internally Motivated Change
12:30 Understanding Capability and Intent in Persuasion
22:12 The Role of Words in Effective Communication
26:00 The Power of Storytelling in Marketing
29:04 Historical Perspectives on Belief Systems
35:10 Effective Change Communication Strategies
42:25 Final Thoughts and Resources
This is the Brands On Brands Podcast with Brandon Birkmeyer
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