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July 2, 2025 14 mins

In this episode of Brands On Brands, Brandon Birkmeyer explores the concept of building your personal brand by shaping the story others tell about you. While people will ultimately interpret your narrative on their own, you have the power to influence it. Brandon provides three actionable strategies:

  1. Creating ENCOUNTERS by actively engaging with people
  2. Building memorable EXPERIENCES through deliberate interactions, and
  3. Leaving tangible EVIDENCE through online presence and follow-ups.

Looking for help on clarifying your message and creating more content? Set up a free 15-minute chat with Brandon and get your questions answered! www.brandsonbrands.com/chat

00:00 Introduction: The Power of Your Brand's Story

01:48 Welcome to the Show

02:04 Understanding Reputation Building

03:01 Three Key Strategies to Shape Your Story

04:04 Creating Encounters: Purposeful Places to Participate

08:22 Building Memorable Experiences

10:31 Leaving Evidence: Crafting Your Lasting Impression

12:59 Conclusion: Taking Charge of Your Reputation

This is the Brands On Brands Podcast with Brandon Birkmeyer

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