Brendon Sedo is a serial entrepreneur and blockchain innovator whose journey began early, scaling a service company to over 100 locations by the age of 19. He went on to co-found Joist, the world's largest contractor platform, which now generates more than $18 million in annual recurring revenue and processes over $1 billion in payments each year.
Driven by a passion for innovation and real-world impact, Brendon entered the cryptocurrency and blockchain space as an initial contributor to Core and Core Ventures. There, he champions user-centric development, focusing on sustainable utility and self-reliance rather than short-term hype. At Core, Brendon leads Web2 business development partnerships, oversees Core Ventures and the Core Venture Network to fund builders and accelerate ecosystem growth, and has secured key integrations with over 10 major blue-chip projects.
A true global citizen with experience living in Winnipeg, Mexico City, and Lisbon, Brendon bridges the gap between sophisticated blockchain technology and everyday user needs. His work reflects a community-first mindset, blending entrepreneurial vision with a mission to make blockchain innovation both practical and accessible.
During the show we discussed:
- Bitcoin as a lasting financial force, not a trend.
- Why Bitcoin outlasts other cryptocurrencies.
- Decentralization as Bitcoin's shield from control.
- Bitcoin's role as digital gold and store of value.
- How scarcity drives Bitcoin's long-term worth.
- Global adoption signaling Bitcoin's permanence.
- Misconceptions about Bitcoin's legitimacy.
- Institutional adoption validating Bitcoin's role.
- Key risks and why Bitcoin can endure them.
- Bitcoin's shift from digital gold to active capital.
- Earning yield, borrowing, and transacting with BTC.
- DeFi and Layer 2 innovations boosting Bitcoin utility.
- How active capital strengthens Bitcoin's ecosystem.
- Bitcoin's rise as a dynamic, multi-use asset.
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