The Clinical Entrepreneur

The Clinical Entrepreneur

The Clinical Entrepreneur podcast is for healthcare practitioners who want to turn their clinic into a thriving business and create a life they love. We talk about marketing strategies, building the right team, family, work-life balance, where to find your perfect patient and when to wear your CEO hat. Full of practical information, humor, and a hefty dose of motivation, host Ronda Nelson will inspire you to take massive action toward creating an authentic business you can be proud of — and most importantly, how to make an abundant income that creates financial freedom.⁣ ⁣ With a background in accounting, 20+ years experience running a thriving wellness clinic and educating practitioners all over the nation, Ronda shares her best business and marketing practices so you too can thrive. She knows all too well that being a great clinician won’t get you far if you don’t understand how to run a profitable business!⁣ ⁣ They say life has a plan for us all… Well, after her child’s cancer diagnosis in the 90’s, Ronda fought hard to save her and became a functional medicine doctor. She then grew a successful wellness practice, but later fell into deep financial trouble after a bad investment. Again, she leaned into her business background and dug herself out, re-establishing her practice as the #1 clinic in a highly competitive market. Educating and supporting fellow practitioners along the way, she quickly realized that they too need the business and marketing tools that helped her succeed. Ronda is a bookkeeper, turned clinician, turned consultant and she’s here to make a difference.⁣ ⁣ On the Clinical Entrepreneur Podcast, Ronda distills the best advice from her own experiences, interviews top thought leaders in the clinical and business realm and then applies it to the world of healthcare in a way that is easy to understand and implement. You can expect raw business coaching sessions, honest conversations with industry peers and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand they believe in, market themselves in our ever-changing world and create a life they love.

Episodes

October 19, 2021 49 min

Lately, I have been an open book with all of you and we are not stopping that train today! I was recently introduced to the idea of HeadTrash and the effects it has on the way we interact with life. Have you ever heard of such a thing?

 

Well, if you haven’t, you’re in luck, my friend. This week I have Renie Cavallari joining me, who is the resident expert on how to shift your mindset and dump your HeadTrash. And, as an award-winni...

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Remember the days where you would pull out your map to figure out how to get to your next destination? Now, you just open an app on your phone to find the fastest route, even when you miss an exit or take a wrong turn.

 

When you work with your patients and devise a treatment plan, do they have to try and figure out their location on a 1993 map or is there a clearly designed plan that points out the landmarks along the way?

 

Well,...

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I’m sure you’ve heard the saying “it takes a village” applied to all kinds of situations, whether it’s raising a child, packing up and moving, or even starting your business. Truth be told, it DOES take a village to grow your wellness practice.

Being able to draw on the brilliance of other practitioners has been a saving grace for me throughout my journey as a functional medicine practitioner. Honestly, I feel much more confident k...

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Maybe this is an unpopular opinion, but I find that practitioners fall into entrepreneurship almost accidentally. We want to practice our craft and help others achieve their own health goals and the only way to do that is to a) start our own business/practice or b) go to work for someone else in their business.

I’ve found that most practitioners choose option A which is perfectly fine, except…. we are much better at being the servi...

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Social media often feels like a game where the rules keep changing on you - what was up is now down and you don’t know if it’s better to share something or just save it. So, instead of reading the rule book line-by-line, I brought in my good friend, the one and only Rachel Miller.

As a serial online entrepreneur and mom of six kids, Rachel began as a "mom-blogger" and went on to build audiences ranging in the millions as an...

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When you step into the office each morning, do you feel like the commander-in-chief or the coordinator of chaos? Day-to-day activities can get crazy in about sixty seconds flat for any wellness practitioner. So, when patient files are flying, you’ve got urgent phone calls to return and the next patient has been waiting too long, something needs to change.

Our tendency is to play ‘whack-a-mole’ as we try to manage the urgent situati...

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As practitioners, we often gravitate towards what we naturally excel at, whether it’s connecting with patients, being an avid learner, or having an organized office. These inborn strengths are easy to spot and are often done without even thinking about it.

On the flip side, tasks that fall into the ‘I’m-not-so-great-at-this’ category can easily be overlooked or deferred, resulting in an undercurrent of stress that doesn’t go away. ...

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Designing a compelling website isn’t as intuitive as you’d think – especially when it comes to your own. As a wellness practitioner, you naturally want to talk about all the amazing things you do and the services you provide. I totally get it.

But therein lies the problem. Your website is focused on YOU, not them. Every single person that visits your website is looking for some kind of validation or clarity around whether or not yo...

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We’ve alllllll been there. That moment when you realized that your patient is not seeing any progress despite you pouring everything you have into helping them get better. It can be so frustrating when they’re slow to get results and start getting antsy. You might switch their protocol to Plan B, but that doesn’t make a dent either.

It can feel like you’re throwing darts at a dartboard after being spun around a few times - like you...

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When a patient walks into your practice and is describing symptoms that you have NO idea how to treat, what does your internal dialogue default to? Does that conversation go something like “No problem – I can figure this out!” or does it lean more towards, “Oh shoot! I’ve never treated this before - I don’t think I can do it!”

Those intrusive thoughts can either propel you forward or become a deadly sword that slices into your own ...

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Have you ever known that there was something pressing you needed to do, but just kept putting it off because you didn’t feel like doing it? Maybe it’s cleaning out your closet, getting caught up on your filing, or organizing your desk at work. For many of us, we just seem to procrastinate doing the things we KNOW would make our lives better.

What would happen if you carved out some time to finish your patient notes, take a quick 15...

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We all get caught up in the craziness of our daily lives and forget to hit the pause button. But have you ever had something or someone press that button for you? Well, I recently had the ‘COVID quarantine’ force me to do a little self-care….. which was evidently looooong overdo.

 

After nearly 3 weeks of being down with the Rona, I had plenty of time to think. And sleep. And feel incredibly grateful for everything I have. And in t...

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One of the most common questions I get asked is: “How do I know when (or if) it’s time to hire another practitioner?” And I just love these types of questions. This is one of the main reasons why I started this podcast – to get you moving toward growing your biggest and best practice ever!  

Whether you’re a nutritionist, a health coach, a chiropractor, an acupuncturist, or something else entirely, you need to be able to weigh the ...

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If there’s one thing I’ve learned over the years, it's that creating a great website isn’t an easy thing to do. There are numerous practitioners who come to me with horror stories about working with crooked web designers, or they’ve tried to DIY it and ended up living their own virtual nightmare. #beentheredonethat

Many years ago, I had a web designer eagerly take my money and then completely vanish on me. Another practitioner ...

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July 13, 2021 22 min

There are some things that are common to all people. And Imposter Syndrome is one of them. Chances are good that at some point in your career, you’ve thought to yourself, “Oh my gosh - I am waaaaaaaay out of my league and the wrong person for this job.” 

The negative self-talk is deafening, all-encompassing, and can derail you faster than a greased freight train. And if I’m being honest, I’ve struggled with it too. 

Fortunately, im...

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How often have you asked yourself, “What should I post on social media?” I get this question all the time. To be honest, I struggle with it, too! 

Sometimes, social media posts feel like you’re throwing spaghetti at the wall. You don’t always know what people want to hear and what will stick. Eventually, you’ll figure out what resonates, but until then, it can be challenging!

In this week’s episode of The Clinical Entrepreneur, I’m...

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As you grow your practice, it’s easy to get bogged down in the day-to-day of caring for patients and running a business. But as you continue to grow, at some point or another, you realize that you can’t keep all the plates spinning at the same time. And that is when it’s time to hire help! 

But don’t zone out just yet. Even though you think you can continue doing it on your own, consider this: how much time have you actually spent ...

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As business owners, it’s so easy to get all caught up on the little things. And before you know it, the small things have us spinning in circles trying to figure it all out. But if you want to grow your business and show up big every day, you can’t let that happen.

Trust me, I know that it can be frustrating when you see other practitioners that are gliding effortlessly to success. I’ve seen it too. You’re working hard every day, y...

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In this digital age, everyone is online and everyone has a website. And if you’re a practitioner (and a business owner!) then your website should be as warm and inviting as your own home. There’s a big difference between a basic website and a great website, and I’m going to share five key elements that will make sure that your website is working for you to help grow your practice.

When I work with practitioners, I love to do a deep...

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June 8, 2021 26 min

Whether we like it or not, most of us are business owners–and there’s a huge difference between working in your business as a clinician versus working as a CEO. I know you’ve heard me talk about this before, but I also know there’s a lot of people out there that struggle with this juggling act and I have some information that I just need to share because I’ve been there before and I want to help! 

As business owners, we pay taxes, ...

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