The Clinical Entrepreneur

The Clinical Entrepreneur

The Clinical Entrepreneur podcast is for healthcare practitioners who want to turn their clinic into a thriving business and create a life they love. We talk about marketing strategies, building the right team, family, work-life balance, where to find your perfect patient and when to wear your CEO hat. Full of practical information, humor, and a hefty dose of motivation, host Ronda Nelson will inspire you to take massive action toward creating an authentic business you can be proud of — and most importantly, how to make an abundant income that creates financial freedom.⁣ ⁣ With a background in accounting, 20+ years experience running a thriving wellness clinic and educating practitioners all over the nation, Ronda shares her best business and marketing practices so you too can thrive. She knows all too well that being a great clinician won’t get you far if you don’t understand how to run a profitable business!⁣ ⁣ They say life has a plan for us all… Well, after her child’s cancer diagnosis in the 90’s, Ronda fought hard to save her and became a functional medicine doctor. She then grew a successful wellness practice, but later fell into deep financial trouble after a bad investment. Again, she leaned into her business background and dug herself out, re-establishing her practice as the #1 clinic in a highly competitive market. Educating and supporting fellow practitioners along the way, she quickly realized that they too need the business and marketing tools that helped her succeed. Ronda is a bookkeeper, turned clinician, turned consultant and she’s here to make a difference.⁣ ⁣ On the Clinical Entrepreneur Podcast, Ronda distills the best advice from her own experiences, interviews top thought leaders in the clinical and business realm and then applies it to the world of healthcare in a way that is easy to understand and implement. You can expect raw business coaching sessions, honest conversations with industry peers and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand they believe in, market themselves in our ever-changing world and create a life they love.... Show More

Episodes

March 2, 2021 22 min

Each one of us has our own unique way of doing what we do. With just the right mix of your own personality, clinical specialty, and of course, the patients you serve, the vibe of your business will naturally attract the people who are right for you!

In this podcast episode, I had the pleasure of speaking with Dr. Jamie Arnold who is a rockstar clinician with a very unique practice and an unusual background. Not only is she humble, ...

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As we all know, when a new patient comes in to see you for the first time, they’re at Point A. And as a practitioner, you know it’s your job to get them to Point B - which is the place where they feel better. But, if you don’t have a step-by-step plan, there’s a good chance that your patient will feel overwhelmed, and it’s going to be that much harder to build that connection and help them feel better.

Think about it this way: imag...

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February 16, 2021 22 min

As a wellness practitioner, you have the incredible privilege and ability to cause a complete transformation in someone’s life. Your unique perspective about how to resolve a looming health condition is incredibly valuable. But the question is…. How much is that worth? What is the right fee to charge for your service?

By nature, we want to serve, to help, to make an impact. But this can become our downfall when it comes to charging...

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It doesn’t take much effort to create a dramatic shift in your practice. The trick is to start with just a few simple changes and continue building on them, one step at a time. Very soon, you’ll see improvement in your bottom line as more and more new patients are walking through the door. 

And that’s exactly what happened to two practitioners, Dr. Tera Pfarr and Dr. Jeni St. Onge, both of whom were part of my Business Coaching Col...

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Last week, we talked about the importance of using Google My Business, an unbelievably effective tool for attracting local patients. We’re now in the middle of my 5-day Google My Business coaching week, and practitioners are loving the progress that they’re experiencing! You can still sign up by clicking here if you’d like to join. 

As a continuation of last week’s episode, today we’re talking about the digital assets that your pra...

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I recently sent out a survey to my tribe of practitioners and asked, “What is the number one thing that you struggle with the most in your business? What frustrates you the most? What’s the thing that’s keeping you from practice growth?” Over 70% said they didn’t even know where to start. Ouch! Cue the overwhelm.

So of course, I had to do a podcast about this exact topic – what to do to jump start your practice quickly!

Today’s epi...

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When a patient has a specific problem or health challenge, they’re looking for someone who has the precise skills and knowledge to help them solve it. And let’s be honest, being a ‘jack of all trades’ type of practitioner is exhausting.

Here’s the deal – finding ‘that thing’ you want to do exceptionally well gives you the ability to work with people who are super motivated for specialized care and are willing to pay you for what yo...

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We don’t always think about doctor-patient relationships in terms of community. Even though there’s so much community in our social networks, our peer-to-peer networks, and with our colleagues, busy practitioners are often guilty of making patients feel like boxes being checked off instead of members of a larger family. 

This is why I want you to think about how to build real connections with your ideal patients. I want you to thin...

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As we enter into 2021, we’re all looking deep within our wellness practices to determine exactly what we’re going to do differently this year. Although we can’t see what curveballs, challenges, or setbacks that could lie ahead, there’s one thing we can do right now: make sure that our marketing message resonates and reaches the right audience!

Because here’s the truth – you may be the best clinician in your area but if someone else...

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December 29, 2020 19 min

We’ve finally made it to the end of 2020 (cue the happy dance). And if you’re anything like me, you probably didn’t imagine that this year would pan like it did. 

In my previous podcast episode 020, we discussed how to make big plans for 2021. Now I’d like to ask you to get a little introspective by asking yourself what you want to see change as you go into the New Year. 

Ask yourself:

  • Did you play full out in your business?
  • How wel...
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    Challenges are a great way to encourage, inspire, and motivate your patients to achieve tough health goals in a short period of time. They can also help establish your credibility as a practitioner, help you connect with your patients in meaningful ways, and allow you to be the superhero when your patient is struggling and needs a WIN.

    So, how can you use a challenge with your patients to kick off the new year? How should you struc...

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    Think about your closet for a second. If it’s cluttered and full of unused items that have been there for who-knows-how-long, there won’t be space for anything new. Before adding something else, it’s absolutely necessary to get rid of items that are out of style to make room for the new. And the same is true for the clutter graciously donated to each of us in 2020.

    This year has provided more than its fair share of mental debris in...

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    Last week, tech expert Jeff Evenson joined the podcast to talk about some of the most common ways that healthcare practitioners fall victim to hackers and data thieves. If you haven’t listened to that episode yet, I’d highly recommend you do so before diving into today’s. And don’t worry if you don’t consider yourself tech-minded - Jeff is extraordinarily good at simplifying the issues and explaining them in ways that are actionabl...

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    The internet allows us to connect with patients like never before - but it also gives bad actors an extraordinary opportunity to compromise our devices and data. Our homes and offices are full of incredible software and hardware, but if you fail to follow basic security practices, you could easily fall prey to attacks that could have serious impacts on your practice and your patients’ lives. 

    Today’s guest, Jeff Evenson, is my guid...

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    November 24, 2020 24 min

    There’s always some kind of celebration or holiday festivity happening in the weeks between Thanksgiving and Christmas. No wonder why we love the holiday season so much! And one of my favorite things during this time of year is actually planning for the New Year. Ever since my first coach taught me how to close out the prior year and move into the New Year with a clean slate, I got hooked on this type of annual planning and now, it...

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    Some of the most common questions I get from clinicians has to do with their social media marketing. They aren’t sure what to post, when to post or where to get creative ideas about topics their patients would be interested in.

    And when it comes to social media, without a clear content strategy, it’s easy to feel overwhelmed and paralyzed when you don’t know what to do next. 

    Fortunately, there’s a solution - and it doesn’t involve...

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    If you love what you do, it’s easy to become a workaholic. Between creating resources for patients, teaching clinicians how to grow their practices and provide better care for their patients, and keeping my practice running smoothly, it’s easy for a 40-hour week to turn into a 55+ hour week, leaving little time to take care of myself. And that’s definitely not practicing what I preach.  

    And when you look at the statistics, the...

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    How prepared is your business to handle uncertainty? 2020 has been a rocky year for many of us. We have patients to care for, but we also have businesses to run that need to generate revenue to care for our families, our staff, and their loved ones. There’s no way to know what’s going to happen tomorrow, so how can we best prepare for uncertainty? 

    No matter what the future holds, we can take proactive steps to set ourselves up for...

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    October 27, 2020 17 min

    All the time, I get asked: how do you leverage your time to get more done, focus on the things you want to do, and spend less time doing the things you don’t want to do? 

    It’s easy to stay in our own lane and do what we know we can do. However, when we take on work we don’t enjoy, even if it needs to be done, we can find ourselves feeling grumpy, irritable, and overwhelmed.

    Today, I want to walk you through the three things I do th...

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    Almost every alternative medicine practitioner has encountered road blocks while establishing their wellness clinics. Many of us have experienced the disappointment of hiring a practice management groups only to end up with poor results and no money in the bank account. Growing a practice is not for the faint at heart. There are some intense learning curves for sure. 

    During the early years of my own practice, I struggled as well. ...

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