The Clinical Entrepreneur

The Clinical Entrepreneur

The Clinical Entrepreneur podcast is for healthcare practitioners who want to turn their clinic into a thriving business and create a life they love. We talk about marketing strategies, building the right team, family, work-life balance, where to find your perfect patient and when to wear your CEO hat. Full of practical information, humor, and a hefty dose of motivation, host Ronda Nelson will inspire you to take massive action toward creating an authentic business you can be proud of — and most importantly, how to make an abundant income that creates financial freedom.⁣ ⁣ With a background in accounting, 20+ years experience running a thriving wellness clinic and educating practitioners all over the nation, Ronda shares her best business and marketing practices so you too can thrive. She knows all too well that being a great clinician won’t get you far if you don’t understand how to run a profitable business!⁣ ⁣ They say life has a plan for us all… Well, after her child’s cancer diagnosis in the 90’s, Ronda fought hard to save her and became a functional medicine doctor. She then grew a successful wellness practice, but later fell into deep financial trouble after a bad investment. Again, she leaned into her business background and dug herself out, re-establishing her practice as the #1 clinic in a highly competitive market. Educating and supporting fellow practitioners along the way, she quickly realized that they too need the business and marketing tools that helped her succeed. Ronda is a bookkeeper, turned clinician, turned consultant and she’s here to make a difference.⁣ ⁣ On the Clinical Entrepreneur Podcast, Ronda distills the best advice from her own experiences, interviews top thought leaders in the clinical and business realm and then applies it to the world of healthcare in a way that is easy to understand and implement. You can expect raw business coaching sessions, honest conversations with industry peers and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand they believe in, market themselves in our ever-changing world and create a life they love.

Episodes

July 27, 2021 29 min

One of the most common questions I get asked is: “How do I know when (or if) it’s time to hire another practitioner?” And I just love these types of questions. This is one of the main reasons why I started this podcast – to get you moving toward growing your biggest and best practice ever!  

Whether you’re a nutritionist, a health coach, a chiropractor, an acupuncturist, or something else entirely, you need to be able to weigh the ...

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If there’s one thing I’ve learned over the years, it's that creating a great website isn’t an easy thing to do. There are numerous practitioners who come to me with horror stories about working with crooked web designers, or they’ve tried to DIY it and ended up living their own virtual nightmare. #beentheredonethat

Many years ago, I had a web designer eagerly take my money and then completely vanish on me. Another practitioner ...

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July 13, 2021 22 min

There are some things that are common to all people. And Imposter Syndrome is one of them. Chances are good that at some point in your career, you’ve thought to yourself, “Oh my gosh - I am waaaaaaaay out of my league and the wrong person for this job.” 

The negative self-talk is deafening, all-encompassing, and can derail you faster than a greased freight train. And if I’m being honest, I’ve struggled with it too. 

Fortunately, im...

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How often have you asked yourself, “What should I post on social media?” I get this question all the time. To be honest, I struggle with it, too! 

Sometimes, social media posts feel like you’re throwing spaghetti at the wall. You don’t always know what people want to hear and what will stick. Eventually, you’ll figure out what resonates, but until then, it can be challenging!

In this week’s episode of The Clinical Entrepreneur, I’m...

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As you grow your practice, it’s easy to get bogged down in the day-to-day of caring for patients and running a business. But as you continue to grow, at some point or another, you realize that you can’t keep all the plates spinning at the same time. And that is when it’s time to hire help! 

But don’t zone out just yet. Even though you think you can continue doing it on your own, consider this: how much time have you actually spent ...

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As business owners, it’s so easy to get all caught up on the little things. And before you know it, the small things have us spinning in circles trying to figure it all out. But if you want to grow your business and show up big every day, you can’t let that happen.

Trust me, I know that it can be frustrating when you see other practitioners that are gliding effortlessly to success. I’ve seen it too. You’re working hard every day, y...

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In this digital age, everyone is online and everyone has a website. And if you’re a practitioner (and a business owner!) then your website should be as warm and inviting as your own home. There’s a big difference between a basic website and a great website, and I’m going to share five key elements that will make sure that your website is working for you to help grow your practice.

When I work with practitioners, I love to do a deep...

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June 8, 2021 26 min

Whether we like it or not, most of us are business owners–and there’s a huge difference between working in your business as a clinician versus working as a CEO. I know you’ve heard me talk about this before, but I also know there’s a lot of people out there that struggle with this juggling act and I have some information that I just need to share because I’ve been there before and I want to help! 

As business owners, we pay taxes, ...

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Lots of practitioners feel like they don’t have time to create tons of high-quality content for a wide array of channels. And if this sounds familiar, you’re definitely not alone. Day in and day out, you’re busy taking care of patients, you’re running a business, managing your staff, and wearing all these hats and probably not sure if you’re coming or going! 

Well, my friends, I have some good news for you. Your content problems mi...

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Do you ever feel like you’re stuck in the rut of a fee-for-service business model? Days and weeks go by where you’re showing up, you’re seeing patients and generating that revenue, but you’re still feeling dissatisfied? 

And what about a vacation? How is that going to happen if you’re not there to see those patients and keep that money coming in the door? Well my friends, that’s why I’m here. There IS a way through this and on toda...

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What do you do when a patient goes silent or “ghosts” you? It happens to the best of us. Patients get busy, life happens and follow-up appointments get missed. And we’re so busy taking care of the patients in front of us that the ones that don’t come back just silently drift away into never-never land.

This represents lost revenue and delayed results for your patients – neither of which is a good thing! So how do we prevent this fr...

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Many great clinicians struggle with the business aspects of their practice which is understandable. If you’d wanted to be a business guru, you would have opted for an MBA! But there are few things that are absolutely foundational for getting your practice/business off to a great start – and one of them is knowing your core values. 

These are more than just a trite list you throw together just for the sake of it. When you have core ...

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One of the things I hear from practitioners is the love-hate relationship they have with social media. I get it. I have the same issue too! But if you want to connect with your patients in an authentic and meaningful way, social media is a great tool, when used correctly.

Social media is called social media for a reason – because that’s where we get social! And most of your patients do their socializing on it every day. So it’s hig...

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April 27, 2021 20 min

Even if the people around you wouldn’t describe you as a perfectionist, there’s a good chance that you struggle with some form of perfectionism. (We all do..) If you don’t like doing things halfway, if you hate when mistakes are made, or get frustrated when things aren’t exactly as you want them, guess what – you just might be a bit of a perfectionist!?

Don’t get me wrong, this isn’t necessarily a bad thing. However, perfectionism ...

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Having a series of welcome emails for your new patients is one of the most important things you can do in your practice. These emails serve to warm your patients up to who you are, help them get to know more about your practice, and keep them engaged so they want to continue working with you! 

Why is this so important? From your patient’s perspective, working with a new healthcare provider can be daunting, especially in the functio...

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When you launch a business, you’re usually wearing every single hat and doing everything yourself. But as you grow and scale your business, you’ll inevitably have to bring in a little help. This allows your time and energy to be spent serving your patients to the best of your ability–not completing the hundreds of other tasks needed to keep your practice running!

As you build your team, it’s important to leverage the unique strengt...

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With every single patient interaction, you have the opportunity to create an unforgettable experience that is unique and memorable. Whether they’re coming to get help with a problem, to pick up their supplements, or receive a treatment, they are trusting you with care.

And with that kind of trust, it’s important to show them that you will not only help them with their immediate needs but that you’re invested in having a long-term r...

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As practitioners and business owners, we often wear two hats at the same time: that of the caregiver, who provides solutions to our patients’ health problems, and that of the CEO, who makes smart business decisions and pays the bills. 

More than likely, your ‘practitioner hat’ fits comfortably because you’re passionate about healing, but the ‘CEO hat’ can feel a little uncomfortable.  At least that’s how I felt back in my early day...

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Have you ever heard of the term boundary creep or scope creep? Although not a term we are overly familiar with, it describes the common scenario where someone asks you for something, and then they ask for a little bit more, and then a little more, and before you know it, the invisible boundary line has been crossed, and you’re left wondering how it occurred in the first place. It happens to the best of us.

Let’s say that you start ...

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We’ve all had this happen: a patient schedules a new appointment, and everything’s an argument. They push back on you about everything. Dr. Google has taught them more about a condition than you know. They fight over the price of supplements. It’s problem after problem after problem, and it never gets better. Your only options are to tolerate this relationship or terminate it.

Fortunately, there’s an easy way to stop this from happ...

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