What happens when bold creativity meets deep research and a culture of courageous collaboration? In this episode of the Common House Podcast, we sit down with Rob Bridges, CEO of Mad Genius, to explore the 20-year journey behind one of Mississippi’s most disruptive creative agencies. Rob shares the story behind the company’s unique name, their “five C’s” hiring philosophy, and the lab-like approach that fuels award-winning campaigns—like the viral “Vaping is Cringe” project. From building a culture that demands brilliance to reshaping what clients expect from creative partnerships, this conversation is a masterclass in branding with impact, not just aesthetics.
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