Content marketing is about getting as many of the right eyes on your content as possible, making a connection, and building trust. You need people to be spending time reading your blog posts, downloading your research papers, and signing up to your webinars and newsletters. It can be infuriating when the platform algorithms make it so darn difficult to get our links to our content in front of potential clients and customers.
We don’t add value if we just dump links, but there are thoughtful and effective ways that you can share your important links, without alienating your audience and being punished by the algorithms.
In the second co-hosted episode of The Content 10x Podcast, host Amy Woods and Marketing Manager Jason Morton unpack link dumping, what it means, why it’s a big no-no, and how to share links in a way that adds to your posts, rather than is the purpose of your post.
Find out:
- What link dumping is (and how to tell if you’re doing it!)
- The impacts of link dumping
- How to avoid it and what to do instead
Important links & mentions:
- Why you should create content with vs for your audience https://www.content10x.com/create-content-with-your-audience/
- How to create a content brand with John Bonini https://www.content10x.com/create-a-content-brand/
- Exploring zero click content with Amanda Natividad https://www.content10x.com/exploring-content-amanda-natividad/
- My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.
Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.