How to Repurpose A Year of LinkedIn Posts into an eBook with Liz Elfman

Have you ever experienced the frustration of seeing your brand’s most engaging social media content disappear far too quickly at the whim of the algorithms? We’ve all been there. As a marketer, you want to capture these fleeting moments of engagement and transform them into lasting assets. So in this episode we spoke to a marketing leader who did just that! 

Liz Elfman, Director of Content Marketing at data.world joins The Content 10x Podcast to talk about how she repurposed a year’s worth of LinkedIn posts into an eBook. 

Host Amy Woods talks Liz through the process, from the initial moment she recognized that she had something of value that needed to be maximized, right through to how she organized the posts into a cohesive eBook, how AI helped with the process and why repurposing short-form content into long-form can be so effective… 

Find out:

• What made these LinkedIn posts unique and engaging
• How she went about organizing them into an eBook
• The ways that AI helped in the process 

Important links & mentions:

• Liz on LinkedIn https://www.linkedin.com/in/elizabethelfman/
• Data.world https://data.world/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter