How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets?
Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn.
Ash shares the story of how Great Leaders began, almost by accident, after working with Booking.com, and how the results from that project inspired a new model for companies looking to activate their senior teams on LinkedIn.
This conversation dives into why helping leaders build a personal brand isn’t a risk but instead it’s a strategic advantage, and what it really takes to make it work inside complex businesses.
Find out:
- The moment Ash realised leadership visibility was the next evolution of personal branding
- Why big organizations like Booking.com and Sky are investing in leadership voices
- The measurable business impact of activating leaders on LinkedIn
- How to balance company messaging with authentic personal expression
- Why the fear of “they’ll get headhunted” is an outdated mindset
- How to help senior leaders find confidence, consistency and real influence online
- Ash’s advice for “cracking LinkedIn” and what most people get wrong
Important links & mentions:
- Blog post: https://www.content10x.com/343
- Ash on LinkedIn: https://www.linkedin.com/in/ash-jones-85363975/
- Great Influence: https://greatinfluence.com/
- Great Leaders: https://greatinfluence.com/leaders
- Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
- Content 10x: https://www.content10x.com/
- Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)
Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.
She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.
Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
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