Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:
- Why some ads make you flinch
- How a clever name can turn a copycat product into a goldmine
- Why men might want to buy a "Lawnmower" for their bathroom
- How fire helped a company boost its business
- Why rhyming, honesty and being blunt are good messaging strategies
These concepts and more stick to our brains because they connect to it where decisions really happen.
James' website - YesBrainGlue.com
James' book - Brain Glue on Amazon
James on LinkedIn - James I. Bond
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