26: Why We NEED to Talk About Problems in Sales Copy

In this episode, I’ll be covering why, contrary to popular belief, pain points are STILL important to address in your sales copy.  There are many people who think avoiding pain points is the recipe for success, but I believe it’s imperative to cover them in your copy.

Connection-driven copy is what will convert readers into customers, and effectively covering pain points in your copy can really help you achieve this. I’m making a case for weaving empathy into pain points in your copy in order to build trust with your audience.

Here are a few topics I cover:

• Addressing Pain Points Correctly
• Heaven vs. Hell Messaging
• Thinking of Pain Points as Salt
• Problems vs. Pain Points
• Using Empathy Surrounding Pain Points

I hope that this episode provides insight into why it’s so important to cover the pain points of your customers in your sales copy. Ignoring these is a huge mistake. And without addressing pain points, you’ll miss out on building trust with your audience. This can leave them feeling unheard and unseen.

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EPISODE RESOURCES

THE COPY TEMPLATE SHOP: copytemplateshop.com

A SIMPLE MARKETING PRINCIPLE THAT WILL DOUBLE YOUR SALES: https://caitlinbacher.com/blog/27-a-simple-marketing-principle-that-will-double-your-sales-transcript/