Is your business more focused on acquiring new customers than retaining current customers? Customer loyalty and retention are often overlooked, which can be a big mistake! In fact, it is much less expensive to retain an existing customer than it is to engage a new customer. Many businesses already have customer contact information and just aren’t leveraging that data.
As the Partnerships Manager at LoyaltyLion, Jack Johnson has a wealth of knowledge when it comes to loyalty marketing. LoyaltyLion is a data-driven engagement and online loyalty platform for e-commerce that helps businesses make their customers feel valued, resulting in customer retention and increased sales.
In this episode, Ramin Ramhormozi and Jack Johnson discuss the importance of having a loyalty program in any business. They discuss the various rewards and methods that can be used to incentivize customers along the customer journey as well as what works and what does not work to increase the customer lifetime value.
Topics Include:
- Importance of loyalty and retention in e-commerce
- Leveraging data
- Customer lifetime value
- Customer journey
- Loyalty lifecycle
- Loyalty programs
- VIP experience
- Types of rewards
- Integrations
- Touchpoints
- Incentivizing customers
- Black Friday / Cyber Monday
- Seasonality
- And other topics...
Guest Bio
Jack Johnson is the Partnerships Manager at LoyaltyLion, a data-driven engagement and online loyalty platform for e-commerce. He is an expert in loyalty marketing and sales strategy. Jack has been a brand strategist for several e-commerce startups in North America but currently resides in London. In his spare time, he loves to cook and swim.
Resources Mentioned:
LinkedIn: Jack Johnson
Website: LoyaltyLion, Shopify
Facebook: @LoyaltyLionHQ
Software: Attentive, Salesforce, Tapcart
Klavio: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.ecomrevolution.co
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!