Unleash marketing therapy with Jen McFarland as she passionately guides entrepreneurs through the ironies of approachability and understanding, igniting their goal to connect with their audience while overcoming the conflict of marketing challenges.
In this episode, you will be able to:
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Master marketing strategies to boost your business success.
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Gain a competitive edge with valuable customer feedback in SEO.
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Harness local marketing and community engagement for organic growth.
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Open the door to easily accessible marketing resources for entrepreneurs.
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Enhance approachability and understanding in your marketing efforts.
My special guest is Jen McFarland
Jen McFarland is the CEO and principal consultant at Women Conquer Business, a small business marketing consultancy. With her background in tech and her expertise in translating complex concepts into relatable language, Jen is a master at making SEO approachable and understandable for business owners. She has a knack for breaking down the intimidating aspects of SEO and helping entrepreneurs see the importance of investing in their online presence. Jen's ability to bridge the gap between technical knowledge and practical application has made her a sought-after speaker and educator in the marketing industry. Her relatable and down-to-earth approach makes her a valuable resource for entrepreneurs looking to improve their marketing strategies.
You can connect with Jen here:
The key moments in this episode are:
00:00:39 - Transitioning to September
00:02:21 - Join the GSD Incubator
00:03:00 - Upcoming Workshops
00:04:42 - Introducing Jen McFarland
00:06:42 - Simplifying SEO
00:14:28 - The Importance of Listening to Testimonials
00:15:22 - Using Keywords to Enhance SEO
00:16:37 - Mapping Keywords to the Sales Funnel
00:18:28 - The Future of AI in SEO
00:20:41 - Overcoming Content Overlap Concerns
00:27:50 - Importance of Business Name
00:28:12 - Not Everyone is Your Ideal Client
00:28:41 - Overcoming Fear of Backlash
00:29:32 - Counterculture Marketing
00:30:26 - Marketing Confusion for Small Business Owners
00:41:26 - Importance of SEO for Websites
00:43:11 - Outdated SEO Advice
00:44:59 - Google Business Profile and SEO
00:46:10 - Marketing and SEO
00:47:52 - Regular Website Checkups
00:55:00 - The Importance of Listening in SEO
00:56:00 - SEO as Possibilities and Passion
00:57:26 - Show Up Consistently in Your Local Community
00:58:41 - Overcoming Self-Limitations
01:02:06 - Unexpected Opportunities
01:08:38 - The Value of the Conversation
01:09:11 - Contacting Jen McFarland
01:10:15 - Jen McFarland's YouTube Presence
01:10:50 - Time or Money
01:10:56 - Gratitude and Farewell
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