In this episode, Derek Gehl interviews Chris Haddad, one of the world's copywriting greats. He shares his journey to success, which began with a suggestion from his career counselor and eventually led him to a career as one of the highest-paid copywriters in the world and the founder of his own “Dating” product line. We also discussed the prevalence of social anxiety and ADD among entrepreneurs, the use of VSLs for ecommerce success, how to use storytelling and emotion to increase conversion rates, and how to effectively use copywriting to increase sales. It was a great conversation and I'm sure our listeners will get a lot out of it!
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