In this episode, we go deep on email marketing for eCommerce with co-founder of “The Email Experience”, Dave Miz. We dig deep into the importance of leveraging email and e-commerce platforms, such as Shopify and Klaviyo to REALLY personalize the email experience and maximize response. Additionally, we discuss predictive analytics to trigger flows and increase ROI, as well as how to track and attribute customer behavior across different platforms and devices. Finally, we dig into the importance of A/B split testing in email accounts for e-commerce businesses, and the need to outsource and vet agencies in order to be successful.
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