In this episode, we dive deep into advanced email marketing & SMS strategies for eCommerce businesses. My guest Jimmy Kim, founder of Sendlane, explains how his company started as a platform to make money for himself and his co-founder and has now evolved into a Series B company with the vision to unify the stack and give merchants more data and tech power. We also dive into how email marketing has evolved over the past twenty years and discuss contextual targeting related to retention marketing. Additionally, we explore how SMS can be used for enhanced eCommerce experiences, as well as the concept of list hygiene. This episode provides a great overview of the importance of email and SMS in the eCommerce industry.
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