In this episode, I had the pleasure of speaking with Matthew Stafford, owner of Build Grow Scale and a top Shopify Optimization Expert. We dove into his entrepreneurial journey, which began with running a successful concrete business and later transitioned into the world of eCommerce. We discussed the importance of focusing on more than just traffic and ads to achieve eCommerce success and the significance of starting with the checkout process to optimize your website. We also explored the world of KPIs and metrics, touching on the growing role of SMS in eCommerce and the need for businesses to think beyond their initial offer. Don't miss this episode packed with valuable insights and strategies to help you thrive in the competitive eCommerce landscape!
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