Welcome to another episode of the eCommerce expert podcast, where we dive into the ever-evolving world of Google Shopping with my special guest Ramon Boone, a game-changing Director of Customer Acquisition with nearly 20 years of experience in paid acquisition and growing brands. We discuss the power of Google's PerformanceMax as a marketing tool, harnessing the vast amount of data collected by Google across its various platforms, and the importance of providing more assets and freedom to the platform in order to fully harness its potential. We also delve into the strategy of segmenting campaigns, optimizing your Google Shopping feed, and the impact of AI on the eCommerce industry. Join us as we explore the benefits, challenges, and future of Google Shopping and AI-driven advertising in the ever-changing digital marketing landscape.
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