Crisis pregnancy centers, or “CPCs,” are anti-abortion organizations that target pregnant people with predatory, deceptive marketing. They hide in plain sight by operating under the guise of offering comprehensive reproductive healthcare. Instead, they are religiously-affiliated, anti-abortion, and often unlicensed “medical” centers that, as stated by the California legislature, dissuade pregnant people from abortion through “intentionally deceptive advertising and counseling practices that often confuse, misinform and even intimidate” mostly low-income clients from making informed choices.
Eighty-three percent are affiliated with evangelical Christianity, and nearly all are tax-exempt. Their deceptive practices are well documented, and range from including words like “choices” in their names and locating themselves next to abortion clinics to trick pregnant people into walking through their doors, to wearing medical scrubs and having untrained personnel give and interpret ultrasounds even when they are not licensed medical facilities (and operate outside of privacy laws like HIPPA), with potentially dangerous consequences. It is also well-known that in addition to providing dubious and sometimes dangerous "medical" advice that the American College of Obstetricians and Gynecologists has publicly declared is unsupported by science, they lie to patients about how far along their pregnancies are in an effort to prevent clients from seeking abortions. The American Medical Association has declared that they "violate principles of medical ethics."
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