Why is it so hard to change our habits—even when we know what to do? If you’ve ever struggled with sticking to your health goals, finding motivation, or breaking free from self-sabotage, you’re not alone. The real reason change feels impossible isn’t about willpower or discipline—it’s about your brain.
In this episode, we’re diving deep into the neuroscience of behavior change with Dr. Kyra Bobinet, a leading expert on habit formation. She breaks down how a tiny but powerful part of your brain—the habenula—can either fuel your motivation or shut it down completely. And, most importantly, she shares exactly how to work with your brain instead of against it to make lasting changes.
Forget the outdated advice that says you need more self-control or rigid discipline to succeed. Dr. Kyra introduces the iterative mindset method, a science-backed approach that helps you break free from failure cycles and finally create habits that stick—without shame, frustration, or burnout.
If you've ever found yourself falling into the know-do gap (where you know what you should be doing but just can't seem to do it), this episode is a must-listen. You’ll leave with a new perspective on motivation, habit-building, and why failure is actually an illusion.
Ready to rewire your brain for success? Let’s dive in.
✅ The brain mechanism that controls all your habits (and why you’ve never heard of it before)
✅ Why “more willpower” isn’t the answer to behavior change
✅ The biggest mistake people make when trying to create new habits
✅ How to break free from the know-do gap and take action effortlessly
✅ Why failure is an illusion—and how shifting your mindset can change everything
➡️ You struggle with motivation and consistency in your health or fitness goals
➡️ You’ve tried and failed at building new habits and feel stuck in an endless cycle
➡️ You believe you lack the discipline to make lasting changes
➡️ You feel frustrated every time you “mess up” and want to stop the self-sabotage
➡️ You want a science-backed approach to rewiring your brain for success
🎯 How the habenula controls motivation—and why it might be sabotaging you
🎯 The iterative mindset method and why it’s
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