All Episodes

April 22, 2025 60 mins

Build relationships that last with brands, simplify brand outreach, and develop confidence in your offerings with Candice Ward from Eat More Cake

-----

Welcome to episode 515 of The Food Blogger Pro Podcast! For part three of our Diversifying Income Series, Bjork interviews Candice Ward from Eat More Cake.

Diversifying Income Series: Working with Brands

In today’s crowded content landscape, with the rise of AI, increased competition, and more user-generated content, Candice shares how she built a stable business by diversifying her income and getting strategic with brand partnerships.

This episode breaks down Candice’s three-pillar approach to building relationships with brands: crafting a strong offer, getting more eyeballs on that offer, and—most importantly—learning how to sell your offer. She shares practical tips for using analytics to evolve your offerings, developing an email sequence that gets responses, and how to pitch brands with purpose. This episode will make you excited to rethink your brand partnership strategy — don’t miss it!

Three episode takeaways:

  • Why you should be using the offer/market/sales framework for brand pitching — Candice explains the 3 main pillars of brand partnerships and how to optimize each phase of your outreach.
  • Simple ways to use weekly workflows to make real connections with brands — Candice has incorporated brand outreach via email sequences, LinkedIn, and social media into her workflow and explains her process for communicating with brands and how to develop an email sequence so that you can easily begin the process yourself!
  • How to build confidence in pitching — Very few content creators are confident pitching to brands right out of the gate. Candice explains her tips for becoming more confident (hint: repetition helps!) and how reframing pitching as building relationships with brands to help them solve a problem can help creators overcome their mental hurdles to communicating with brands.

Resources:

Thank you to our sponsors!

This episode is sponsored by Clariti.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Mark as Played

Advertise With Us

Popular Podcasts

Fudd Around And Find Out

Fudd Around And Find Out

UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.