Diversifying Income Series: Monetizing Your Email List with Matt Molen

Growing and nurturing your email list, understanding your subscribers' needs, and creating lead magnets with Matt Molen from Email Crush. 

-----

Welcome to episode 516 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen, the CEO of Email Crush. 

Diversifying Income Series: Monetizing Your Email List with Matt Molen

In this episode, Matt shares email marketing principles and why it’s one of the most powerful tools bloggers often overlook. He breaks down how to grow your list, why your subscribers are more valuable than you think, and how email can become a key revenue stream if you do it right!

Matt also offers practical tips on creating convert lead magnets, writing emails people want to read, and building trust through simple, effective sequences. Whether you’re starting from scratch or ready to level up, this interview is packed with email strategies you can start using today!

Three episode takeaways:

• Email marketing that actually pays off: For food bloggers, email is more than a newsletter — it’s a key revenue stream. From sharing your story to promoting products or partnerships, it’s one of the most effective ways to grow your income and your brand.
• How to build (and nurture) your list with intention: Your current traffic is your best resource for growing your list. With the right lead magnets—think quick-start guides, mini recipe series, or kitchen cheat sheets—you can attract the right audience and keep them coming back for more.
• Consistency and value drive results: Whether it’s a weekly roundup or seasonal content, consistent, valuable emails lead to higher engagement. Understand what your readers need, simplify your messaging, and make every email worth opening.

Resources:

• Email Crush
• MarketBeat
• EmailCrush’s Email Profitability Calculator
• Matt’s course, Email on Autopilot
• Email Matt!
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsor!

This episode is sponsored by Clariti. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.