How Molly Thompson Grew Her Email List from 15K to 100K

Surveying your audience, building effective lead magnets, and staying consistent with emails with Molly Thompson from What Molly Made.

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Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made.

How Molly Thompson Grew Her Email List from 15K to 100K

Tired of the ever-changing Google algorithms, Molly Thompson decided to lean into email marketing a few years ago and has since developed a super effective four-part system for growing her email list.

In this episode, Bjork and Molly delve into Molly’s strategies for growing her email list from 15,000 to 100,000 subscribers within a year (and how that has led to an increase of 300,000 pageviews every month!). Molly shares her insights on repurposing content across platforms, surveying her audience for pain points, using her website as a central hub, and her strategies for driving traffic back to her site.

Three episode takeaways:

• The importance of consistency in email engagement — Molly sends out three emails per week, focusing on providing value to her audience. This consistent engagement has helped her build a loyal subscriber base and drive significant traffic back to her site.
• Why you need to understand your audience’s pain points — A key strategy Molly employs is surveying her audience to understand their challenges and needs. She explains how she uses ChatGPT to organize and analyze the data, and how these insights allow her to create content that addresses her audience’s pain points, making her opt-ins and emails more relevant and engaging.
• How to effectively use lead magnets — Molly shares her approach to creating opt-ins that convert. She discusses how to use platforms like Instagram to drive email opt-ins and the importance of structuring a welcome series to nurture new subscribers effectively.

Resources:

• Molly Thompson
• Kit
• WP Recipe Maker
• Grocers List
• ManyChat
• Tastemaker Conference
• Follow Molly on Instagram
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast.

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