Leveraging 3 Million TikTok Followers to Launch a Product with Dana Hasson

Launching a cookie starter kit product, growing a TikTok following to 3 million followers, and networking with Dana Hasson.

 

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Welcome to episode 499 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dana Hasson, an entrepreneur, content creator, self-taught baker, and founder of Homemade Ish.

Leveraging 3 Million TikTok Followers to Launch a Product

Dana Hasson has spent the last decade building her business — reaching over 3 million followers on TikTok and launching her first physical product, Homemade Ish Cookie Starter Kits.

In this interview, Dana explains how (and why) she transitioned from beauty and fashion content to food content and how she balanced networking and creating in the early days of building her brand.

Bjork and Dana also discuss the process of launching a physical product, including how she is pairing the brand with her existing content and leveraging her huge social media following.

Three episode takeaways:

• Why consistency is the secret to success on social media — Dana shares more about how she grew her TikTok following to over 3 million followers and explains why she thinks posting consistently (5x/day, every single day, for over a year!) was the key to her success.
• How to launch a physical product — Dana recently launched Homemade Ish, her line of Starter Cookie Kits. Learn how she built her team behind the product, developed a scalable recipe for her cookies (hint: it requires a food scientist!), and everything else you need to consider when developing a product.
• The importance of a season of quiet hustle — Dana shares more about the early days of building her brand, when she focused on learning, networking, and understanding the industry — as she first started posting on social media.

Resources:

• Dana’s website
• Homemade Ish
• Chiara Ferragni
• Addison Rae
• How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers
• Good Girl Snacks
• Kit
• Maximizing the Impact of Your Email List with Nathan Barry from Kit
• Follow Dana on Instagram and TikTok
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Siftr and Memberful.

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