The Freelance Podclass

The Freelance Podclass

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty of Freelance experts as they offer valuable and practical step-by-step lessons and guides to up-level your skills and make you competitive in this rapidly growing Freelance economy. As a Freelancer, you need to "keep learning to keep earning," so access fluff-free, practical mini-classes that will inspire and propel you to live a flexible, thriving and profitable Freelance life!... Show More

Episodes

September 3, 2020

In today’s podclass Craig shares some highlights from our recently-released annual Freelancer Report. We discuss how COVID-19 has affected actively working freelancers and share the top technical and soft skills that are most important today. We also reveal the most requested services for freelance businesses during this global pandemic and the most effective ways to find new clients. These important findings that will be both bene...

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How do you discover your passion and figure out what work you actually love to do? How does that process work out? When entering the freelance space, we often aren’t clear on what niche to pursue. In this episode, Craig debunks myths around following your passion and shares valuable insights to help you start the process of cultivating skills and passions that will lead you to work you’ll enjoy.

 

Podcast Outline:

[0:54] Introducti...

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Today I’m joined by Lindsay Marsh, a prolific course creator, who has transformed her freelance business into an online education empire. Online education is experiencing massive exponential growth and providing exciting opportunities to set up a new income stream. Lindsay shares her story and outlines the steps that can help you get started as a course creator in 2020!

 

Guest Biography:

 

I have had many self-made titles over the...

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Where is the virtual assistant industry trending right now, and what are the most popular niches to pursue? Today I’m joined by Tawnya Sutherland, a thought leader and pioneer in the VA industry. She shares valuable insights and practical tips to help you build a VA business from scratch and find your first clients. With remote work becoming more of a norm, now is the perfect time to begin a fulfilling career in this thriving indus...

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How do you land your first client when you’re just starting out as a freelancer? And if you have an established business, how do you continue to approach and attract clients? Today I’m joined by Hugo Finkelstein, co-founder and CEO of Rise. He’ll teach us some unique and effective ways to reach out to clients, add value, and attract them to our businesses and services!

Guest Biography:

Hugo Finkelstein is the co-founder and CEO of ...

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In the midst of the global pandemic, people are consuming digital content more than ever before. Today I’m joined by Sarah Mikutel, podcast expert and founder of the online course Podcast Launch Academy. She’ll share her insights on how to set up an in-demand podcast production service. What are the different types of services you can offer? And how can you make money doing this? The downloads on podcasts are at an all-time high, a...

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The concept of remote work has suddenly come to the forefront, with more of us working from home than ever before. But how do we work from home well? How do we do it in a way that allows us to be more productive and purpose-filled, as opposed to being apathetic and distracted? That is our focus today as we unpack 10 ways to work, and thrive, from home!

 

Podcast Outline:

[1:02] Craig introduces the topic of thriving in the midst of...

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While going through a crisis, it’s hard to see the light at the end of the tunnel sometimes. We don’t realize how a difficult time can grow and change us and our business in positive ways. In this podclass, we’ll share 10 ways to thrive in your freelance business during the current coronavirus crisis (and at any time). Join me as I support and encourage you to embrace the resilience and innovation borne out of adversity.

 

Podcast ...

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Regardless of how long you’ve been freelancing, you’re going to face this challenge at one point or another: How do you move from the core service you’re offering to something significantly or slightly different? How do you listen to the warning signs that it’s time to make a change in your freelance business? There are lots of different reasons why you may need to switch gears. In this episode, we’ll walk you through five key step...

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In this class we talk about building authority and how to position yourself as an expert or an authority in your market. Many of you may be new to the freelance world and don’t feel like an expert. And some of you may have been doing this for a while and still struggle with imposter syndrome. Join me as I walk you through 7 practical ways to overcome these feelings and position yourself as a trusted authority to your clients and an...

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How well are your regularly reviewing the growth and success of your business? As we begin a brand-new decade, it’s especially important to look at where we’ve come from and plan where we’re going. Join me as I outline 10 business areas you’ll want to evaluate to ensure your long-term success!

 

Podcast Outline:

 

[0:38] Craig looks back on his business and shares what he’s learned over the past 10 years. He introduces the topic of...

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Today we discuss a topic that is highly relevant during the holiday season. How do we make our clients feel valued besides providing incredible services and delivering high-quality work? In this class we show you five tangible, affordable ways you can express appreciation to your clients. We also share some tools and strategies you can use to show gratitude and solidify your client relationships!

 

Podcast Outline:

 

[0:42] Craig i...

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In this class, I’m joined by Brandi Mowles, who shares her insights into how she was able to scale her freelance service-based business without hiring a team. Brandi started out as a Virtual Assistant and turned into a Facebook and Instagram Ads Strategist. She’s grown her income to multiple six figures and helps other entrepreneurs scale to consistent five-figure months. Join us as we discover four ways that you can start small an...

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In this class, I’m joined by my daughter, Keeley Cannings, who gives you valuable strategies on how you can use local Facebook Ads to target your client audience right in your own backyard. Keeley shares how she has leveraged local Facebook Ads to build a very profitable photography business for herself. Join us as we unpack 9 steps to launching a local Facebook Ads campaign so you can generate new client leads and ultimately build...

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November 6, 2019 29 min

In this class, I’m joined by Jessica Lawlor, a freelance expert, writer and trainer who shows us some tools and strategies on how you can build a highly successful freelance writing business. Freelance writing is one of the most profitable, in-demand niches to get into and is growing significantly. Today we talk about some of the skill sets and tips on how you can become an effective freelance writer!

 

Podcast Outline:

 

0:00 - Op...

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October 9, 2019 29 min

In this class we talk about referral marketing - one of the easiest ways to find clients and one of the best strategies to grow and scale your freelance business. But how do we do it well? How do we get ideal clients referred to us from people who know, like and trust us? I will show you a three-step system for how you can build a referral marketing machine into your freelance business!

 

Podcast Outline:

 

0:00 - Opening thoughts

...

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In this class, I’m joined by Matt Johnson, a podcast expert who gives you valuable strategies on how to leverage podcasting as a networking tool to build your freelance business, land more clients, and ultimately increase your visibility. We’ll talk about it from a couple different angles - either hosting your own podcast or being featured as a guest on podcasts where your ideal client audience is hanging out. You’ll also learn abo...

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In this class, I’m joined by Susan Noked, an Online Business Manager (OBM) who teaches some of the principles of how you can become an OBM for your clients. So many businesses out there are looking for a point person who can manage their team, manage their finances, manage their launches, and put effective systems in place. Learn what it takes to take on this valuable, in-demand role!

 

Podcast Outline:

 

0:00 - Opening thoughts

0:...

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In this class, I’m joined by Robert O’Kruk, a Digital Nomad expert who shares his insights on how to build a thriving freelance business working from anywhere in the world. He unpacks three key principles to help you be successful on remote work platforms and other client networking opportunities. And he shares his opinion on the top three destinations for Digital Nomads. The principles discussed here can help you achieve the lifes...

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July 24, 2019 24 min

In this class we talk about the art of closing the sale. Some of you may struggle with closing the sale as it can be a difficult process and you don’t want to disrupt the relationship you have already established with a prospect. But there are good ways to respectfully call potential clients to action and lead them to purchase your services. In this Podclass, I guide you through 12 steps that you can take to effectively close a sal...

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