The Freelance Podclass

The Freelance Podclass

The Freelance Podclass is not your ordinary podcast! It features a series of actionable lessons designed to help you solve the biggest challenges you are facing in launching and growing a profitable Freelance Business. Join the founder of Freelance University, Craig Cannings, and an amazing faculty of Freelance experts as they offer valuable and practical step-by-step lessons and guides to up-level your skills and make you competitive in this rapidly growing Freelance economy. As a Freelancer, you need to "keep learning to keep earning," so access fluff-free, practical mini-classes that will inspire and propel you to live a flexible, thriving and profitable Freelance life!

Episodes

May 7, 2021

Today’s special episode is our second preview event gearing up for our Virtual Skills Summit. Join us as I introduce 10 amazing speakers who will be presenting at this year’s Summit. I’ll explain why I chose them and why they each bring unique skill sets that I think will have a profound impact on your business!

 

Podcast Outline:

[0:46] Introduction to the Virtual Skills Summit Preview - where to find the Summit schedule and when ...

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Today we’re thrilled to share a preview of our upcoming Virtual Skills Summit, happening May 10-12, 2021! Join us as I introduce the 10 skill topics we’re going to feature. I’ll explain why we’ve picked them and how you can apply them to your business and client work. Discover how learning even one of these skills could have a profound impact on your success this year!

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Podcast Outline:

[0:54] Introduction to the Virtual Skills Su...

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How do you leverage traditional and digital PR to land new clients and to grow your opportunities? Today thought leader Brittney Lynn shares important insights on how you can leverage PR to build your freelance business and add clients. Join us as we discuss tips for overcoming imposter syndrome and ways you can offer services in the PR space!

 

Podcast Outline:

[0:48] Introduction to Brittney Lynn and the topic of leveraging PR to...

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Today we're talking about personal branding for freelancers — how do we brand ourselves in a way that attracts our ideal clients? Join us as Christine Lieu explains how to cultivate a distinctive and compelling personal brand for our freelance business. And discover how quirks are actually superpowers that help you stand out and define the key characteristics of your brand!

 

Podcast Outline:

[0:45] Introduction to Christine Li...

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How do you turn a side hustle into a full-time VA or freelance business? Today Shannon Mattern shares her journey from side hustle to self-employed. She explains the mindset she needed to carry her forth and the skills that helped her diversify her income. Join us as we help you discover the traits that will set you apart and make the pivot to freelance freedom!

 

Podcast Outline:

[0:45] Introduction to Shannon Mattern and the topi...

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How do you make your self-introductions memorable in the context of a virtual world? Today I'm joined by Cynthia Trevino, who'll teach you a framework for making a good first impression. Join us as we explore five steps to creating a memorable self-introduction that stands out, repels non-ideal clients, and attracts your dream clients through online networking!

 

Podcast Outline:

[0:49] Introduction to Cynthia Trevino and t...

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Today I’m joined by Sandra Booker, who shares her knowledge about running teams, managing teams, and teaching others how to build virtual teams. Especially in light of COVID, where almost every organization around the world has moved to remote teams, this topic has suddenly become even more relevant. We’ll discuss how to build virtual teams well, so you can start thinking about building your own team or providing this as an in-dema...

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During the COVID-19 pandemic, we’ve seen digital content consumption increase like never before, leading to significant growth in freelance opportunities. Today I’m joined by Julia McCoy, who will teach you a 4-step process for building a content marketing system in your freelance business. We’ll share important content marketing strategies so you can grow your influence, client base, and income streams!

 

Podcast Outline:

[0:47] I...

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How do you package your services into a product you can sell over and over again? Today I’m joined by Brad Hussey, who explains what productizing is and how it can benefit your freelance business. Whether you’re new or have been freelancing for a while, the idea of productizing your services might be perfect timing right now. Join us as we share examples and quick steps for how you can begin the process in your own business!

 

Podc...

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One of the greatest challenges that most freelancers face, or will face, is the ability to sell their services and sell themselves. This can be a daunting challenge. We may love a lot of facets of freelancing, but many of us don’t enjoy the sales process. Today I’m joined by Jay Clouse, who shares some effective strategies for selling your services without being salesy. Join us as we discuss how to negotiate and have genuine conver...

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It’s fair to say that we have not had a year like we had in 2020. It was unprecedented on every scale. And I would imagine that 2020 has not been your only difficult year. You may have lost clients, you may have had spouses who lost jobs, and you may have dealt with health crises or economic crises. So, today we’re going to discuss 10 tips to prepare your freelance business for a New Year. Join us and be encouraged as we get ready ...

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Today’s topic is of the utmost importance in these unprecedented times. I’m joined by Carol Tice, who shares insights about what it takes to become a recession-proof freelancer. Carol knows a lot about how to build a thriving freelance business in the midst of a major recession. She shares key strategies that you can employ right now to make sure you're building the best business, even in the midst of a global pandemic!

 

Podca...

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October 8, 2020

Today’s topic is of utmost importance to anyone who has a website. If you’re selling courses, products, or services, you’re going to sometimes have a “traffic problem.” Many of you struggle with this and feel that no one is coming to your website or reading your blog posts. So, how do you consistently bring targeted people to your website and attract the right kind of audience? Join us as I share three common types of traffic that ...

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Because of COVID-19, everything has gone online, but virtual conferences aren’t the same as networking with potential clients in person. So, in today’s podclass we focus on how to attract clients by leveraging social media. This is a longer term strategy, but over time it can bear incredible fruit, and you can build a thriving client base just using social media marketing. Join us as I provide core principles and practical strategi...

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In today’s podclass Craig shares some highlights from our recently-released annual Freelancer Report. We discuss how COVID-19 has affected actively working freelancers and share the top technical and soft skills that are most important today. We also reveal the most requested services for freelance businesses during this global pandemic and the most effective ways to find new clients. These important findings that will be both bene...

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How do you discover your passion and figure out what work you actually love to do? How does that process work out? When entering the freelance space, we often aren’t clear on what niche to pursue. In this episode, Craig debunks myths around following your passion and shares valuable insights to help you start the process of cultivating skills and passions that will lead you to work you’ll enjoy.

 

Podcast Outline:

[0:54] Introducti...

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Today I’m joined by Lindsay Marsh, a prolific course creator, who has transformed her freelance business into an online education empire. Online education is experiencing massive exponential growth and providing exciting opportunities to set up a new income stream. Lindsay shares her story and outlines the steps that can help you get started as a course creator in 2020!

 

Guest Biography:

 

I have had many self-made titles over the...

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Where is the virtual assistant industry trending right now, and what are the most popular niches to pursue? Today I’m joined by Tawnya Sutherland, a thought leader and pioneer in the VA industry. She shares valuable insights and practical tips to help you build a VA business from scratch and find your first clients. With remote work becoming more of a norm, now is the perfect time to begin a fulfilling career in this thriving indus...

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How do you land your first client when you’re just starting out as a freelancer? And if you have an established business, how do you continue to approach and attract clients? Today I’m joined by Hugo Finkelstein, co-founder and CEO of Rise. He’ll teach us some unique and effective ways to reach out to clients, add value, and attract them to our businesses and services!

Guest Biography:

Hugo Finkelstein is the co-founder and CEO of ...

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In the midst of the global pandemic, people are consuming digital content more than ever before. Today I’m joined by Sarah Mikutel, podcast expert and founder of the online course Podcast Launch Academy. She’ll share her insights on how to set up an in-demand podcast production service. What are the different types of services you can offer? And how can you make money doing this? The downloads on podcasts are at an all-time high, a...

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