How do you successfully transition from being a corporate employee to a freelancer? Today we’re joined by marketing authority Lindsay White, who left her corporate job in 2019 and created a profitable freelance marketing agency. Join us as we discuss strategies to leverage your transferable skills and enjoy the flexibility and autonomy offered by the remote work lifestyle!
Podcast Outline:
[0:00] Introduction to Lindsay White and the topic of successfully transitioning from a corporate employee to a freelancer - Lindsay shares the story of how she made the journey from corporate to freelance.
[5:05] How freelancing is now becoming more mainstream and desirable as a lifestyle - Lindsay shares her predictions about a corporate exodus toward remote work.
[8:54] Predictions about the growth of freelance need - how many businesses have started outsourcing their work to freelancers.
[9:50] The concept of autonomy - how the remote work lifestyle motivates people to do better work.
How to Make the Awkward Transition from Corporate to Freelance
[11:34] #1 Start freelancing on the side and build up three months of your corporate income - advice on how to manage freelance work while raising a family.
[12:20] #2 Find four retainer clients - how they prevent you from having to find new clients all the time.
[13:45] #3 Think about your values from a non-monetary perspective first - how to figure out what structure of business works best for you.
[14:45] #4 Learn to work smarter, not harder - how you can accomplish more deep work in less time by designing your own strategies and schedule.
[18:00] How a new freelancer can leverage their corporate skills in their new service-based business - how to inventory the tasks you’ve performed and find the bottom level skill that can be translated to freelancing.
[21:31] An example of how to offer clients services using your transferable skills - the importance of owning the skills you’ve cultivated over the years and bringing them forward.
[23:45] Who would be a good freelancer - the characteristics that show a desire to learn something new.
How to Shift from a Corporate to a Freelance Mindset
[24:47] #1 Determine how you’re going to be successful - note all the tasks you’ll need to perform to run your freelance business.
[25:15] #2 Treat your business like a business - the importance of separating your work from the rest of your life at home.
[27:33] How to learn more about Lindsay
[28:50] How to learn more about leveling up your skills at Freelance University
Resources and tools discussed in this episode:
Learn more about Lindsay White:
Free Offer: Director of Marketing Roadmap
Connect with Lindsay:
Resources and Tools:
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