You want to be on podcasts! What a great way to be introduced to someone else's audience, share your story, and have people learn about your business and what problems you solve. However, there are some ways to blow that opportunity as a podcast guest.
Jessica Rhodes founded Interview Connections back when no other agencies like it existed.
She loves helping entrepreneurs who feel like the best-kept secret grow their business online through genuine, human-to-human connections. The podcast interviews Jessica and her team have booked have helped their clients generate millions of dollars in sales, sell thousands of books, and transform countless lives.
Jessica has three important pillars for becoming a podcast guest.
The first pillar is the relationship with the podcast host. Many people leverage podcast guesting as a ticket to someone else's audience, but they don't focus on the host. Podcast interviewing is about networking, collaboration, and having a connection with another human being who's in your line of work and has your target market.
Recognize the value of the interview, even if nobody listens to or downloads the show. The opportunity to answer questions, share a story, and reflect on how powerful what you're saying is valuable. Jessica recommends connecting with the host on social media and learning about their business.
"I don't think entrepreneurs really understand or know the amount of resources, time, and money that goes into having a podcast," says Jessica. "Whether there's 50 people listening or there's a thousand people listening."
The second pillar of podcast guesting is repurposing the content: What stories are you talking about? What are you sharing? What anecdotes are you sharing? What are you saying about your story? Prepping the host by explaining what you will share will help you have a compelling interview.
Jessica says it's important to have good-quality equipment, from learning how to use your microphone correctly to having good lighting. Some audience members might listen to audio only, while others might watch clips. When you give a good interview, there will be many clips that can be edited and leveraged on social media.
The third pillar is to give a clear call to action. It should be free—it's not a webinar or a pitch. If you gave a good interview and people liked hearing from you for the first time, where can they get more? It might mean a discovery call or offers to join the guest's online community—whatever gets a conversation going.
"There is so much less legwork on the back end once they opt-in versus an ad lead who's very cold and just kind of you caught their attention,” says Jessica.
Podcasting can be a great way to generate warm leads. Jessica says this is all about being intentional with show selection. It expands and opens you up to audiences that aren't in your immediate circle of influence.
Podcasting is a long-term strategy. Refine your message over time, and it's a skill to give a great podcast interview, whether you're a host or a guest. Stay visible and stay consistent.
.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!