Tech + Sports: Transforming Athletes, Fans + Metaverse

Sandra Lopez is the VP for Intel Sports and Media. She began her career in the fashion industry, focusing on consumer and corporate marketing. Her experiences led her to the world of technology, where she was able to couple her love of sports with her passion for technology as an outreach and accessibility tool. At Intel, she leads a team that focuses on the future of technology as an immersive media experience for fans and users. In addition to her work at Intel, Sandra focuses on empowering and uplifting future women leaders in the tech industry.

On today’s episode, Sandra and I discuss the future of technology in sports and its opportunity to be used in innovative ways. She shares her journey to the tech industry and why she’s so excited about new immersive experiences to create a more interactive and inclusive experience for sports fans. She details some of the ways she believes technology can break down economic barriers and create accessibility among users. Sandra also discusses her passion for empowering women in business and shares the most important steps you can take for career development.

"Allow yourself to do something that you didn’t think you were going to do because, most likely, the universe is trying to send you in that direction." - Sandra Lopez

This week on Girls in Tech:

• The history of sports and technology
• The impact of technology and its ability to create positive growth
• The power of data to understand the skills and capabilities of athletes
• How volumetric video can be used to meet the needs of different audiences
• Why the Metaverse could be a valuable accessibility tool
• How technology allowed the sports industry to pivot during COVID
• How the tech industry is being challenged to deliver inclusive experiences
• How Sandra’s nonlinear path shaped her career
• Why having a board of directors for her career has been an invaluable resource
• The value in networking and why women need to do it more
• The most important steps you can take for career development

Resources Mentioned:

• The GIST

Connect with Sandra Lopez:

• Sandra Lopez on LinkedIn
• Sandra Lopez on Instagram
• Sandra Lopez on Twitter

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