Episode Transcript
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I was re listening to one ofjocko's books. It was the
leadership strategy and tactics.
And
he was talking about,
he talks about a lot of coolstuff in that book, but one
thing that I wanted to talk
about today was he was talking
about detaching. And so all
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he if you read any of his books,he goes through like stories
from when he was in the
military. And so this particular
story about when he was learning
about detaching from thesituation, so you can kind of
see things a little better. I
think he was on a trainingmission, and he said that
everybody on the team was
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looking down their rifles andlike scanning for targets and
shit, and even the even the
leader of the platoon, or I
don't know what it was, even the
leader, the person in charge,was also doing that. So
everybody had this field of view
that was pretty narrow, and they
were all scanning for targets,
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and
Jocko, in his head, was waitingfor an order. So he was watching
everybody scan for targets and
waiting for an order to come in,
and
the order didn't come. Youwaited a little longer, the
order didn't come. So, long
story short, he ended up
putting his rifle in high port,which my understanding is like
when you point the barrel up to
the sky, so it's in a safe
direction, and then
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doing that. And I think he saidhe took a step back, like a
physical step back, so he could
really see everything that was
going on,
and so no longer does he havethat really narrow field of
view. Now he has a full, you
know, 360 or 180 or whatever he
was looking at. He had a much
better view of the situation,and he saw pretty clearly what
call needed to happen. So he
made the call and what he
learned from that was sometimes
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you have to detach from thesituation in order to really be
able to see what's going on.
So when I was listening to that,and I'm thinking about it on the
level of kind of talking about
this information with my team,
because I'm trying to bring up
some new leaders, and
I think, I think the ability todetach and look at the whole
situation is a vital skill, and
it's something that I forget to
practice all the time.
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And
so I remembered a scenario,pretty much like most of this
year, I failed to detach, and
I caused myself a lot morestress than I would have had I
had I kind of had the
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had that top of mind, and beenable to do that. So
one of the examples is,
is so I think it was towards thebeginning of the year I started
how much detail I should getinto with this. That's
so I was looking at profits. Anda lot of the profits was,
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what we had determined was,we're putting too much into
marketing.
You know, the percentage of ourincome was too much of the too
high of a percentage was going
towards marketing. And I believe
in marketing, and I believe in
the power of it, but I thinksome of the strategies where
we're using were ineffective or
not as effective as they should
have been. So it was sort of
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eating up the profit. So I was,I was implementing some
strategies where I was reducing
the ad spend and trying to
to make up for that in otherareas. And
so, you know, we'reincrementally reducing the ad
spend, and I'm trying to do
other things. So we're testing,
and unless you hit the thing
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right the very first time, whichis rare, you're going to have,
like, some kind of grace period,
or some kind of lull, or
something in sales, where you're
you're taking marketing spendaway, but and so less money is
coming in. So
even though I was like,completely aware that that's
what I was doing,
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I still was like, super focusedon the daily sales and those
numbers going down. And then I
kept kind of doing what I was
doing, and the numbers got down
to where it was like,
you know, it was not going to besustainable moving forward. So I
was really starting to panic,
and because I was so focused onthat one thing, I mean,
obviously I was, I was focused
on other things, trying to come
up with new strategies and
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everything. But I had so muchfocus on the fact that the
numbers were going down.
It was almost as if I forgotthat the numbers were going down
as a result of an action that I
was taking. So my mind was going
into all these different places,
like, Oh, shit. What if, like,you know, something's happening
and, you know, this bad economy
is starting to catch up to us,
or, you know, maybe I made a bad
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move somewhere else, like notthinking about the marketing ad
ad spend going down, which is
would make perfect sense that,
you know, less money would come
in as you're trying to figurethings out. So I spent a good
part of the year super stressed
out and really panicking about,
you know, the business, becausewe weren't really bringing in
enough
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at the at the rate that that wewere going. So I was, like,
really worried, you know. And
then, you know, I made some
moves and and figured some shit
out and, and then now we're, youknow, even though the marketing
spend has been reduced, we're
making more than we ever have.
So like, I figured some shit
out.
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And so by figuring some shitout, my mind, like, I'm not
gonna take credit and say that I
I purposely detached, because
that's not what happened. What
happened was I was testingthings, and something that I
tested worked, which led to some
other things working, and so on
and so forth. And ended up kind
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of getting some things figuredout. So then the sales were
back, not only back to where I
wanted them, but they were much
higher. So
my Jesus Christ, this turn isthe worst. So my stress levels
went down because,
because the problem that I wasfocusing on was was no longer
the problem, you know,
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and so I inadvertently detachedand realized I was like, I've
been stressing about this this
whole time, and I was stressing
about the wrong shit, like I
was, I was sitting here worriedthat all these other outside
circumstances were happening,
and that's why the sales went
down. But it was my own actions
of intentionally reducing thatad spend which was what resulted
in that so
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I could have saved myself somuch stress had I just really
thought about this detach and
really look at what's going on.
And started really running
numbers like, what I'm doingnow. So like, I have like ways
of tracking and seeing, like,
how much
I don't know I'm getting too inthe weeds here, but I just have
a much better way of looking and
analytically seeing like, this
is how much is going out, this
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is how much is coming in. Thisis working. This is not working,
and things like that. Now I'm
more detached and am able to see
the whole big picture
and so, so then another, anotherthing, like just in my overall
life, just like my mental health
and stuff. I've also kind of
felt like I've been, like, sort
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of operating at a lowerfrequency than I want, I want to
be, you know, like I'm I'm more
unhappy and more stressed out. I
signed up for stress. I'm not
saying stress is bad. It's just,you know, it's kind of part of
the game in some, some way.
But I felt like, you know, therewas just a lot more than than
should have been happening in
terms of just my own mental
state. So
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it's real easy to, like, lookoutside of yourself and be like,
Oh, well, you know, the economy
is fucked up, like the world is
just kind of weird. At least our
country is super weird rightnow. There's just a lot of like,
strange stuff happening that I
don't really quite understand.
And,
you know, and then now we're anelection kind of cycle, so like,
everybody's fucking acting like
weirdos.
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I don't know if weird is theright word, but just, you know,
there's like, a heightenedfucking fuckery going on. I
don't know how I want to explain
it. I don't want to get too far
into all this shit, but it was,
it's easy to look outside of youand be like this is all
happening, and that's that's why
I'm stressed out, or that's why
my frequency is not as high as I
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want it to be. But that's not,
that's not. I don't find that tobe a reasonable thing, because
no matter what's happening
around you, it doesn't mean you
have to allow that to to change
your mindset, and it changed theway that you feel or
affect your mental health. Itdoesn't have to, and you can
look to lots of different
people, like
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Viktor Frankl was in aconcentration camp, and he was
able to maintain.
Mindset that he wanted to have,like, obviously he was suffering
and he saw this stuff happening.
But, you know, he's the guy that
has that phrase between stimulus
and response lies, what is it?Shit between stimulus and
response lies a space, and
within that space is your
ability to respond, or something
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along those lines. But basicallywhat it means is like something
happens. And for in his case,
all this crazy shit is happening
because he's in a concentration
camp. He's seeing people dyingall around him. That's the
stimulus. And then that space
between that stimulus and his
response, that's where his
freedom is. He he gets to decidehow that's going to affect him.
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And I can't think of a muchworse existence than to be in
that, you know, and somebody
like Epictetus,
one of the most well known Stoicphilosophers, and talks about
things like, you know, thingsthat are beyond your control
don't have the ability to
affect, like, how you think and
your freedom inside your own
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mind. And he was a slave duringall of that, most of the time or
not. I don't know how long he
was a slave for, but he was a
slave from when, I think it was,
from when he was a kid until hewas
quite a bit older. I wish Ishould know this, but either
way, he was able to maintain
these stoic philosophy, these
stoic virtues, while being a
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slave. So
what that tells me is that youknow, you could be in this
terrible situation. And it
doesn't necessarily mean it has
to affect what's going on in
your own mind. Like, obviouslythere's certain things you know
that are happening, like you
could physically be detained or
beaten, or all these kind of
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things. But the way that theseguys who were going through some
horrible things we're talking
about. It is like, you know,
those things don't have the
power to affect my mind. That'smy that's under my control. And
so when I'm sitting here worried
about my own shit, which is
obviously no nowhere near
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in the same fucking universe asthe shit that those guys were
going through,
I was finding it easy to put iton outside circumstances, and I
took the time to detach and
think like, well, what am I
doing that's potentially causing
this lower frequency that Idon't want to be in? And it was
pretty easy to see that it was
like, I wasn't, I wasn't doing
all of the things that I know
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help me be at a higher frequencyand like that's taking care of
your mind, body and your spirit,
or your soul, or whatever you
believe in is. And so what are
those things that I that I usedto do, that I'm no longer doing?
And
it's three things, well, not nolonger, but not doing them with
the consistency that I think I
should be. So the three things
are
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reading, meditating and workingout, and then, you know, there's
other stuff that goes along with
it, like eating well, and,
you know, doing what I need todo at my business and stuff like
that. But
so I made a commitment thatevery day I'm going to read 10
pages, I'm going to meditate for
10 minutes, and I'm going to do
some kind of intense workout for
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at least 15 minutes. And I know15 minutes doesn't sound like a
lot, and it isn't, but
I am more looking at and 10minutes of meditation isn't a
lot either, but I'm looking at
gaining these habits again, so
I'm not going to go, Okay, I
only really read 10 pages a day.I think that's perfectly fine,
so that's not going to change.
But I would prefer to meditate
for 20 to 30 minutes, and I'd
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prefer to work out maybe alittle bit longer, but I
just want to get those habitsgoing again. And so I started
doing that, and I started
putting that on my power list as
three items that go on there
every day I have to do thesethree things. These are the
three things I have to do.
And as soon as I started doingthat with some regularity, I
started feeling better, because
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even though the effects of thoseactions maybe take some time to
really settle in,
the fact that I was back ontrack with the things that I
know I need to do to to help
that was enough to really startto clear up a lot of my
a lot of my issues in my headthat I was having so
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So I guess the overall topic ofthe conversation here is,
you know, anything that's goingon in your life, in your
business, at work, or whatever,
if you take the time to detach
and step back and.
At everything
and really look at like, whatare you doing that's causing any
of this stuff, even if it is
totally outside of your control,
you know where what's your part?
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Instead of, like, blaming onother shit, if you detach and
really look at what your part
is, there's likely a lot of
different moves you can make
that are gonna at least startgetting you in a better path.
So,
yeah, that's it. Alright. I'm atwork. I gotta go. I will see you
next time.
(15:41):
All right,
appreciate each and every one ofyou guys who are supporting the
cause and continue to spread the
love and yeah, stay up.