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October 23, 2023 33 mins

Scott K. Edinger is the Founder of Edinger Consulting, where he helps worldwide Fortune 50 CEOs and executive leaders develop leadership strategies to drive top and bottom-line results. Scott is also a published author, having penned over 100 articles for prominent publications like Forbes and the Harvard Business Review. He’s written three books, including The Growth Leader: Strategies to Drive the Top and Bottom Lines, set to be released in October 2023, and in 2015, he co-authored the best-selling book The Hidden Leader: Discover and Develop Greatness Within Your Company.

In this episode…

For many businesses, the ability to sell solutions is the missing link in their sales strategy. In some organizations, companies need competent leadership to train their salespeople effectively. How can executives bridge the gap between sales and strategy?

Entrepreneur and growth leadership expert Scott K. Edinger offers a resolution in his upcoming book The Growth Leader. Senior executives can generate healthy profits by merging strategy, leadership, and sales tactics. Once leaders realize that growth strategy must align across all company levels, a company can reap a viable competitive advantage. Scott also argues that sales and strategy shouldn’t be separate functions. Instead, they should integrate the two into a cohesive whole to achieve their goals.

In this episode of The Growth Fire Podcast with Kevin Hourigan, Scott K. Edinger, Founder of Edinger Consulting, discusses leadership and sales. Scott explains the differences between management and leadership, how leaders can drive results, and how to differentiate the sales experience for customers. Plus, Scott discusses his latest book, The Growth Leader: Strategies to Drive the Top and Bottom Lines.

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